Tissue Paper Market Grow with a CAGR of 6.25% through 2030F

The global Tissue Paper market is expected to grow in the future owing to the increasing hygiene awareness, rising consumer demand for convenience, growth in the hospitality sector, and expanding e-commerce channels.

According to TechSci Research report, “Tissue Paper Market – Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2020-2030F”, the global Tissue Paper market stood at USD 95.36 billion in 2024 and is expected to grow USD 150.31 billion by 2030 with a CAGR of 6.25% during the forecast period. The global Tissue Paper market is experiencing significant growth owing to the rising consumer demand for hygiene, convenience, and eco-friendly products. Increasing awareness around personal hygiene, especially after the COVID-19 pandemic, has led to a surge in tissue paper consumption worldwide. With growing disposable incomes and changing lifestyles, consumers are increasingly opting for premium tissue products, such as soft, scented, and biodegradable options, further propelling market expansion. Urbanization and the rapid growth of the hospitality, healthcare, and foodservice industries are also contributing to the market's growth, as these sectors require large quantities of tissue paper products. Also, there is a marked shift toward sustainable and recyclable tissue paper, as more consumers and businesses seek environmentally responsible alternatives. The industry is also seeing innovations in tissue paper products, with manufacturers introducing new variants and improving quality to meet evolving consumer preferences. Overall, the global tissue paper market is poised for continued growth, supported by factors such as rising hygiene awareness, increased demand for premium products, and the ongoing trend toward sustainability.

The global Tissue Paper market is expected to grow in the future owing to the rising demand for eco-friendly products as consumers and businesses increasingly prioritize sustainability. With growing environmental concerns, there is a significant shift towards biodegradable, recyclable, and sustainably sourced tissue paper options. Consumers are becoming more conscious of the ecological impact of their purchasing decisions, prompting manufacturers to develop tissue paper products made from recycled materials or sustainably harvested fibers. The push for eco-friendly tissue products is also being supported by stringent environmental regulations in various regions, urging companies to adopt greener production processes. This trend aligns with the broader movement towards sustainability in consumer goods, where environmentally responsible alternatives are gaining preference.

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The global Tissue Paper market is segmented into type, nature, end user, distribution channel and region.

Based on the type, the organic segment is the fastest growing in the global Tissue Paper market, driven by an increasing consumer preference for eco-friendly and sustainable products. As environmental concerns rise, more consumers are opting for tissue paper made from organic, recycled, or sustainably sourced materials, reducing the demand for conventional, chemically treated tissue products. This shift is fueled by growing awareness of the negative environmental impacts of traditional tissue paper production, which often involves chlorine bleaching and non-renewable resources. Organic tissue products, which are free from harmful chemicals and made from renewable resources, align with the rising trend towards sustainability and health-conscious living. Also, stricter environmental regulations and a heightened focus on reducing carbon footprints are encouraging manufacturers to invest in organic alternatives. As consumers increasingly prioritize sustainability in their purchasing decisions, the organic segment is expected to continue its rapid growth, reshaping the landscape of the global tissue paper market.

Based on the region, Asia-Pacific is the fastest-growing region in the global Tissue Paper market, driven by rapid urbanization, increasing disposable incomes, and changing consumer lifestyles. As the region's middle class expands, particularly in countries like China, India, and Southeast Asia, there is a notable rise in demand for hygiene products, including tissue paper. Growing awareness of personal hygiene and rising living standards are fueling the adoption of tissue paper in both households and commercial sectors such as hospitality and healthcare. Also, increasing preferences for premium and eco-friendly tissue products, along with innovations in product offerings, are contributing to the market’s expansion in the region. Also, the region is seeing a shift towards more sustainable products, with many manufacturers focusing on producing eco-friendly tissue paper made from recycled materials or sustainably sourced fibers. With strong economic growth and a shift toward modern, hygiene-conscious lifestyles, Asia-Pacific is expected to continue dominating the global tissue paper market in the coming years.

Major companies operating in the global Tissue Paper market are:

• Kimberly-Clark Corporation
• Essity AB
• Vinda International Holdings Limited
• The Procter & Gamble Company
• Hengan International Group Company Ltd
• Sofidel S.p.A.
• Kruger Inc.
• MPI Papermills
• Lotus Tissue Papers Products
• Beeta Tissues

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“The global Tissue Paper market is being fueled by the expanding hospitality and healthcare sectors across the region. As the hospitality industry, including hotels, resorts, and restaurants, continues to grow, there is an increased demand for tissue paper products, such as towels, napkins, and toilet paper, to maintain hygiene and comfort. Similarly, the healthcare sector, which includes hospitals, clinics, and care facilities, requires large quantities of tissue paper for sanitation, patient care, and cleanliness. The rise in global travel and tourism, along with the growing focus on healthcare and hygiene, has resulted in heightened consumption of tissue paper in these industries. Also, the healthcare sector's increasing emphasis on infection control and cleanliness, particularly in the post-pandemic era, further boosts demand for high-quality tissue paper products. This growth in both hospitality and healthcare sectors is expected to continue, providing strong momentum for the global tissue paper market in the years ahead., said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

Tissue Paper Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Type (Facial Tissue Paper, Toilet Tissue Paper, Napkins, Paper Towel, Others), By Nature (Organic, Regular), By End User (Residential, Commercial), By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialty Stores, Online, Others), By Region & Competition, 2020-2030F”, has evaluated the future growth potential of global Tissue Paper market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global Tissue Paper market.

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