Iced Tea Market Grow with a CAGR of 3.20% through 2030F

The global Iced Tea market is driven by increasing health consciousness, demand for refreshing beverages, diverse flavor offerings, convenience, and growing popularity of ready-to-drink products.

According to TechSci Research report, “Iced Tea Market – Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2020-2030F”, the global Iced Tea market stood at USD 18.43 billion in 2024 and is expected to grow USD 22.85 billion by 2030 with a CAGR of 3.20% during the forecast period. The global Iced Tea market is expected to grow in the upcoming years owing to the increasing demand for ready-to-drink (RTD) iced tea options across the region. Consumers are increasingly seeking convenient, on-the-go beverage solutions that require little preparation. RTD iced teas cater to this demand by offering pre-packaged, single-serve bottles or cans that are easy to carry and consume anywhere. As busy lifestyles continue to grow, consumers prefer beverages that align with their need for convenience without compromising on taste or health benefits. Also, RTD iced teas are available in a wide variety of flavors, making them appealing to a broad audience. This trend is further supported by the growth of e-commerce platforms, making it easier for consumers to purchase their favorite RTD iced tea products.

The global Iced Tea market is expected to grow in the future due to the flavor innovation of iced tea across the region. Consumers are increasingly seeking unique and diverse flavor experiences, leading brands to experiment with new and exotic flavors. Beyond traditional options like lemon and peach, iced tea brands are incorporating tropical fruits, herbs, and spices, as well as combinations like hibiscus, ginger, and matcha. These innovative flavors not only cater to adventurous taste preferences but also appeal to health-conscious consumers seeking beverages with functional benefits, such as detoxifying or energizing properties. By offering an expanded range of flavor profiles, brands can differentiate themselves in a competitive market, meeting the demands of consumers looking for refreshing, exciting alternatives to traditional soft drinks.

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The global Iced Tea market is segmented into type, form, packaging type, sales channel, and region.

Based on distribution channel, the online segment is the fastest growing in the global Iced Tea market, driven by the convenience and accessibility of e-commerce platforms. Consumers increasingly prefer shopping for iced tea online due to the ability to explore a wide range of brands, flavors, and packaging options from the comfort of their homes. Online platforms also offer the advantage of home delivery, subscription services, and special promotions, further enhancing the consumer experience. The growth of digital platforms, combined with the ease of price comparisons and consumer reviews, is making it easier for customers to make informed purchasing decisions. This trend is particularly prominent among younger, tech-savvy consumers, fueling the expansion of iced tea sales through e-commerce channels.

Based on the region, Asia-Pacific is the fastest-growing region in the global Iced Tea market, driven by changing consumer preferences and increasing demand for ready-to-drink (RTD) beverages. With rapid urbanization and busy lifestyles, consumers in countries like China, Japan, and India are increasingly opting for convenient, on-the-go iced tea options. Also, the rising health consciousness in the region is boosting the demand for healthier, low-sugar, and functional iced tea variants. The growing popularity of traditional tea, combined with modern innovation in flavors and packaging, further contributes to this growth. As disposable incomes rise and retail infrastructure expands, the Asia-Pacific region is expected to continue driving the market's expansion in the coming years.

Major companies operating in the global Iced Tea market are:

• The Coca‑Cola Company
• Nestle S.A.
• Keurig Dr Pepper Inc
• PepsiCo, Inc.
• Asahi Group Holdings, Ltd
• Britvic Soft Drinks Limited
• Suntory Beverage & Food Limited
• Panama Foods
• Higer Health Sciences, LLP
• Amrut MR Kool Food Products Private Limited

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“The global Iced Tea market is being fueled by the rising consumer preference for healthier beverages across the region. As consumers become more health-conscious, they are increasingly seeking alternatives to sugary sodas and high-calorie drinks. Iced tea, particularly varieties like green tea, herbal tea, and unsweetened options, aligns with these shifting preferences due to its low-calorie content, natural ingredients, and antioxidant properties. Also, the growing demand for functional beverages that offer additional health benefits—such as immunity-boosting ingredients, detoxifying properties, or energy-boosting additives has further boosted iced tea’s appeal. As health trends continue to influence consumer choices, the global iced tea market is seeing an increasing demand for beverages that not only refresh but also support overall wellness", said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

"Iced Tea Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Type (Black Iced Tea, Green Iced Tea, Herbal Iced Tea, Others), By Form (Powder/Premix, Liquid/Ready-to-Drink), By Packaging Type (Bottles, Pouches, Cans, Tetra Packs), By Sales Channel (Supermarket/Hypermarket, Convenience Stores, Online, Others), By Region & Competition, 2020-2030F”, has evaluated the future growth potential of global Iced Tea market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global Iced Tea market.

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