Vietnam Television Market to Grow with a CAGR of 5.94% through 2030F

The Vietnam Television Market is growing due to rising disposable income, urbanization, growing smart TV adoption, increased demand for digital content, technological advancements, and government policies supporting local manufacturing and digital infrastructure expansion.

According to TechSci Research report, “Vietnam Television Market – By Region, Competition, Forecast & Opportunities, 2020-2030F”, the Vietnam Television Market was valued at USD 762.34 Million in 2024 and is expected to reach USD 1077.81 Million by 2030 with a CAGR of 5.94% during the forecast period. The Vietnam television market has seen significant growth in recent years, driven by rising consumer incomes, a shift toward digital content consumption, and increasing demand for high-quality home entertainment. Vietnam's rapidly urbanizing population, with a growing middle class, has spurred the demand for advanced television models, including smart TVs with features such as 4K resolution, OLED displays, and AI-powered functionalities. The country’s television market has evolved considerably as consumers look for premium viewing experiences, supported by improved infrastructure and expanding digital platforms. This shift is closely tied to broader economic growth, urbanization, and the digital transformation of the entertainment landscape.

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The future of the Vietnam television market looks promising, with continued growth expected in the coming years. The increasing demand for high-quality, large-screen smart TVs, fueled by technological advancements and the rise of streaming platforms, will likely continue to drive sales. The government’s push for digital transformation, including initiatives to expand broadband access and improve digital literacy, is expected to accelerate the shift to digital TV and OTT platforms, particularly in rural regions.

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The Vietnam Television Market is segmented into screen size, distribution channel, display size and regional distribution.

Based on display size, OLED segment was the fastest-growing segment in the Vietnam television market. While LED TVs still dominate in terms of overall sales due to their affordability, OLED TVs are gaining rapid traction among premium consumers due to their superior picture quality, deeper contrast, and thinner design. As disposable incomes rise and consumer demand shifts towards high-end viewing experiences, OLED TVs are becoming more popular, particularly in urban areas. Brands like LG and Sony are driving this growth by offering advanced OLED models at competitive prices, contributing to a rise in adoption across the market.

Based on region, Northern Vietnam is the fastest-growing region in the television market. The area, particularly Hanoi, is experiencing rapid urbanization, with an increasing number of middle-income households demanding advanced television models like smart TVs. The region also benefits from improving infrastructure and digital services, contributing to the growth of digital content consumption. Additionally, the growing popularity of online shopping and regional streaming services is driving the demand for premium television sets. As disposable incomes rise and technology adoption increases, Northern Vietnam is witnessing robust growth in the television sector.

Major companies operating in Vietnam Television Market are:

• Samsung Electronics
• LG Electronics
• Sony Corporation
• Panasonic Corporation
• TCL Corporation
• Hisense Group
• Xiaomi Corporation
• Sharp Corporation
• Vizio, Inc.
• Haier Group

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“The Vietnam Television Market is driven by rising disposable income, urbanization, technological advancements in smart TVs, and increasing demand for premium features like 4K and OLED displays. Trends include the growing popularity of larger-screen televisions, integration of AI and IoT technologies, and the rise of local streaming platforms catering to domestic content. Additionally, there is an increasing shift toward online shopping for TVs, with e-commerce platforms offering competitive prices. The demand for high-quality viewing experiences, supported by accessible streaming services, continues to boost market growth.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“Vietnam Television Market By Screen Size (Below 39', 40'-49', 50'-59', Above 59'), By Distribution Channel (Online, Offline), By Display Size (LED, OLED, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Vietnam Television Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Vietnam Television Market.

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