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India Women’s Cosmetics Market to Grow with a CAGR of 15.8% through 2030

India’s women’s cosmetics market is expanding rapidly, driven by influencer marketing, rising disposable incomes, digital innovations, and demand for clean beauty. Urbanization and conscious consumerism further fuel growth across skincare, haircare, and makeup segments.

 

According to TechSci Research report, “India Women’s Cosmetics Market – By Region, Competition Forecast & Opportunities, 2030F”, India Women’s Cosmetics Market was valued at USD 20.67 Billion in 2024 and is expected to reach USD 49.84 Billion by 2030 with a CAGR of 15.8% during the forecast period. The Indian women’s cosmetics market is witnessing a remarkable transformation, driven by evolving consumer preferences, increased awareness of personal grooming, and technological advancements. With a growing population of beauty-conscious consumers, the market is expanding rapidly across various segments, including skincare, hair care, color cosmetics, fragrances, and wellness products. However, alongside these opportunities, the industry faces several challenges that could impact its trajectory. Key driver is the urbanization and increasing participation of women in the workforce. As more women pursue professional careers, they have higher disposable incomes and greater spending power on personal care products. The need for long-lasting, professional makeup and skincare solutions has led to greater adoption of premium brands that cater to workplace-friendly beauty essentials. This shift is also influencing product innovations, with brands introducing multifunctional products such as BB creams, SPF-infused makeup, and hybrid skincare-makeup solutions. Moreover, technological advancements and digital innovations are enhancing the shopping experience in the cosmetics sector. AI-driven virtual try-on features, skin diagnostics, and AR-powered beauty consultations are making online shopping more interactive. This tech-driven approach is reducing barriers to online beauty shopping, especially for high-value products like foundations and lipsticks that traditionally required in-store testing.

Despite strong growth, the Indian women’s cosmetics market faces several challenges that could hinder its expansion. One of the major challenges is the growing presence of counterfeit products and fake beauty brands. The rise in e-commerce has made cosmetics more accessible, but it has also led to an increase in counterfeit products that can be harmful to consumers. Many unauthorized sellers distribute low-quality knockoffs of popular brands, impacting consumer trust and brand credibility. Another significant challenge is the pricing gap between premium and mass-market products. While premium beauty brands cater to urban, high-income consumers, a large portion of the Indian population still relies on budget-friendly alternatives. Bridging this gap by offering affordable yet high-quality beauty products remain a critical challenge for brands looking to capture a wider audience. Additionally, the preference for traditional home remedies in rural areas limits the penetration of branded beauty products, as many consumers still rely on DIY beauty solutions like turmeric face masks and coconut oil for skincare and haircare.

 

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Based on distribution channel, online sales are the fastest-growing distribution channel for women’s cosmetics in India, driven by the rise of e-commerce platforms, digital payment adoption, and changing consumer shopping behavior. The growth of beauty-focused e-commerce platforms like Nykaa, Purplle, and Myntra, along with general marketplaces like Amazon and Flipkart, has revolutionized the cosmetics industry. The pandemic accelerated online beauty shopping, with consumers preferring the convenience of ordering from home rather than visiting physical stores. AI-driven personalization, virtual try-ons, and influence-driven marketing have made online platforms more engaging and customer-centric. Online platforms provide access to a vast range of international and niche brands, which were previously unavailable in smaller cities and rural areas. Discounts, subscription models, and loyalty programs offered by online retailers make them a preferred choice for consumers looking for affordability and variety. The demand for quick commerce (fast delivery services from platforms like Blinkit, Swiggy Instamart, and Zepto) is further boosting the online cosmetics market.

Based on region, South India is the fastest-growing region in the women's cosmetics market, driven by rising disposable income, increasing beauty awareness, and the rapid expansion of e-commerce and retail channels. Cities like Bengaluru, Chennai, Hyderabad, and Kochi are seeing a significant rise in demand for organic, herbal, and premium beauty products, influenced by Ayurveda and traditional beauty practices. The higher literacy rate and working women population contribute to increased spending on color cosmetics and skincare essentials. E-commerce penetration is exceptionally strong in South India, with consumers actively purchasing beauty and personal care products from platforms like Nykaa, Amazon, and Flipkart. The humid climate in states like Kerala and Tamil Nadu has led to increased demand for oil-free skincare, lightweight makeup, and long-lasting hair care solutions. Additionally, K-Beauty and international skincare trends are gaining traction, leading to a boom in premium and dermaceutical beauty brands in this region.


Major companies operating in India Women’s Cosmetics market are:

  • Hindustan Unilever Limited
  • Procter & Gamble India
  • Loreal India
  • Himalaya Drug Company
  • Modi Revlon Pvt. Ltd.
  • ITC Limited
  • Nivea India Pvt. Ltd.
  • Godrej Consumer Products Ltd.
  • Avon India
  • VLCC Health Care

 

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In recent years there is an increasing emphasis on inclusivity and diversity within the Indian cosmetics market. Brands are expanding their product lines to cater to a wider range of skin tones and types, recognizing the diverse beauty needs of Indian consumers. This includes offering a broader spectrum of foundation shades, hair care products for different textures, and addressing specific concerns such as hyperpigmentation common among Indian skin tones. This trend reflects a global movement towards embracing diversity and promoting self-expression, encouraging consumers to feel represented and valued by the brands they choose “. Said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

India Women’s Cosmetics Market, By Category (Body Care, Hair Care, Color Cosmetics, Fragrances, Others), By Pricing (Mass, Premium), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Pharmacy & Drug Stores, Online, Non-Retail), By Region & Competition, Forecast & Opportunities,2020-2030F”, has evaluated the future growth potential of India Women’s Cosmetics market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Women’s Cosmetics market.

 

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India Women’s Cosmetics Market By Category (Body Care, Hair Care, Color Cosmetics, Fragrances, Others ), By Pricing (Mass, Premium), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Pharmacy & Drug Stores, Online, Non-Retail), By Region & Competition, Forecast & Opportunities, 2020-2030F

Consumer Goods and Retail | Feb, 2025

India’s women’s cosmetics market is expanding rapidly, driven by influencer marketing, rising disposable incomes, digital innovations, and demand for clean beauty. Urbanization and conscious consumerism further fuel growth across skincare, haircare, and makeup segments.

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