Vietnam Breast Pump Market to Grow with a CAGR of 3.65% through 2030
Increasing availability of breast
pump products and rising disposable incomes is expected to drive the Vietnam Breast
Pump Market growth in the forecast period, 2026-2030.
According to TechSci Research report, “Vietnam Breast
Pump Market –– By Region, Competition, Forecast and Opportunities, 2030F”,
the Vietnam Breast Pump Market stood at USD 2.65 Million in 2024 and is expected
to reach USD 3.29 Million by 2030 with a CAGR of 3.65% during the forecast
period.
The Vietnam
breast pump market has witnessed significant growth in recent years, driven by
various socio-economic, cultural, and technological factors. With increasing
awareness about the health benefits of breastfeeding, more Vietnamese mothers
are opting to continue breastfeeding even after returning to work. This shift
in mindset, combined with the rise in dual-income households and urbanization,
has created a strong demand for breastfeeding solutions, with breast pumps
emerging as a critical tool for modern mothers. As more women in urban areas
such as Ho Chi Minh City and Hanoi enter the workforce, the need for flexible
breastfeeding solutions has intensified. Breast pumps allow mothers to express
and store milk, maintaining breastfeeding routines while balancing professional
and personal responsibilities.
In urban
regions, where professional women are more likely to return to work shortly
after childbirth, the adoption of breast pumps has grown substantially. The
demand for portable, efficient, and user-friendly pumps, such as
battery-operated wearable and electric pumps, has surged. These products enable
mothers to express milk discreetly at work or during their daily routines,
allowing them to meet their breastfeeding goals without being confined to a
rigid schedule. As disposable incomes rise, particularly in the southern and
central urban areas, more mothers are investing in high-quality breast pumps,
even opting for advanced models with features like adjustable suction levels,
quieter motors, and customizable settings. This reflects a broader trend in Vietnam,
where consumers are becoming more willing to invest in products that enhance
their lifestyle and provide greater convenience.
The Vietnam
government and various health organizations have also played a pivotal role in
promoting breastfeeding through campaigns and educational initiatives. This has
resulted in a heightened awareness of the numerous benefits associated with
breastfeeding for both mothers and infants. Government-backed breastfeeding
initiatives encourage exclusive breastfeeding for the first six months of life
and support new mothers in their breastfeeding journeys. These programs have
fueled the market for breast pumps, as mothers seek efficient tools to help
them continue breastfeeding, particularly when they need to return to work or
school.
However, the
market also faces challenges, especially in rural and less urbanized areas,
where traditional views on breastfeeding and child-rearing may still dominate.
In these regions, the use of breast pumps has not yet become as widespread,
with many mothers relying on more conventional methods of breastfeeding. This
is compounded by issues of affordability, as many breast pumps, particularly
electric or advanced models, may be considered expensive for lower-income
families. While manual and budget pumps remain popular in these areas, they may
not meet the needs of mothers who require greater convenience or efficiency. The
lack of healthcare facilities, lactation consultants, and breastfeeding
education in rural areas further hinders the widespread adoption of breast
pumps. Many mothers may not have access to guidance on how to use a breast pump
effectively, which may lead to negative experiences and reluctance to continue
breastfeeding.
The growing
reliance on e-commerce platforms has further accelerated the market growth,
particularly in urban centers, where consumers have easy access to online
retailers that offer a wide range of breast pumps. These platforms allow for
greater product comparison, customer reviews, and easy purchasing, making it
more convenient for mothers to purchase breast pumps without having to visit
physical stores. E-commerce also provides access to a greater variety of brands
and models, ranging from budget-friendly to high-end options, allowing mothers
to choose according to their needs and budget.
Despite the
challenges in rural areas, there is increasing recognition of the importance of
lactation support and breastfeeding education in the healthcare system.
Hospitals and clinics in urban areas are more likely to provide lactation
consulting services and offer breast pump rentals, which helps new mothers
learn the proper technique and use of breast pumps. This professional support
has fostered a more positive attitude toward breast pump use, encouraging more
mothers to adopt them as part of their breastfeeding routines.
The breast pump
market in Vietnam is expected to continue growing as awareness of breastfeeding
benefits expands and the number of working mothers rises. With continued
urbanization and economic development, the demand for breast pumps,
particularly advanced models, is likely to increase in cities, where working
mothers are seeking practical and efficient ways to continue breastfeeding
while managing their professional lives. Ongoing efforts by the government and
health organizations to promote breastfeeding will further support the growth
of the breast pump market, particularly if healthcare providers continue to
offer education, guidance, and affordable access to breastfeeding tools.
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The Vietnam Breast Pump Market is segmented into technology,
end use, regional distribution, and company.
Based on technology, Electric Pumps are the
second-dominating segment in the Vietnam breast pump market, following
battery-operated wearable pumps. While wearable pumps offer greater portability
and convenience, electric pumps are still widely used due to their powerful
suction, efficiency, and the reliability they provide for mothers who need to
express milk regularly. Electric pumps have been a staple in the breast pump
market for many years and continue to be a preferred option for many mothers,
especially those who pump frequently or in larger quantities.
One of the primary advantages of electric breast pumps
is their speed and effectiveness. These pumps generally provide stronger
suction, which enables quicker milk expression compared to manual or
battery-powered pumps. This efficiency is particularly valuable for mothers who
have limited time to pump, such as working mothers or those with a busy
schedule. Electric pumps are especially popular for mothers who need to build
up a significant milk supply, as they allow for faster and more effective milk
extraction. Many electric models offer adjustable settings, allowing users to
tailor the suction levels and speed to their personal comfort and needs. Electric
pumps are also more suitable for mothers who need to pump regularly, such as
those who exclusively pump or return to work shortly after childbirth. These
pumps are typically more durable and can withstand frequent use, making them a
reliable choice for mothers who rely on pumping as a daily routine. The ability
to express milk efficiently and in large volumes is a key factor driving the
demand for electric pumps in the Vietnamese market, particularly in urban
centers where the pace of life is fast, and working mothers need to express
milk in a time-efficient manner.
Based on region, Northern Vietnam is the
second-dominating region in the Vietnam breast pump market. While Southern
Vietnam leads the market, particularly in cities like Ho Chi Minh City due to
its urbanization and higher disposable incomes, Northern Vietnam, including
Hanoi and other surrounding areas, plays a crucial role in the market's growth.
Hanoi, the capital city, has seen rapid urbanization, leading to an increase in
working mothers and a higher demand for breastfeeding solutions. With a growing
middle class and more working women returning to their professional lives after
childbirth, the demand for breast pumps has risen. Northern Vietnam has a
well-established healthcare infrastructure, including hospitals and clinics
offering lactation consulting services, which has contributed to greater
awareness of breastfeeding benefits and the role of breast pumps in supporting
breastfeeding routines.
The region is also seeing increased adoption of breast
pumps due to the higher availability of e-commerce platforms and retail
outlets, which offer a variety of breast pump models catering to different
needs and price points. With growing disposable incomes in urban centers,
particularly among young, educated mothers, more are investing in advanced
breast pump options such as electric or battery-operated wearable pumps. These
mothers are looking for efficient solutions that allow them to maintain breastfeeding
while balancing work and family responsibilities.
Major companies
operating in the Vietnam Breast Pump Market are:
- Philips Electronics Vietnam Ltd
- Famimax Vietnam Co., Ltd.
- Beurer Vietnam
- BB International Company Limited (Cimilre)
- Spectra Vietnam (VietLife Service Joint Stock Company)
- Kamidi Vietnam (Vinmec International General Hospital
System)
- Hegen Vietnam (TNCL Company Ltd)
- Jumys Vietnam Co., Ltd
- Niraki Vietnam Co., Ltd
- CHIBÉ Vietnam (Young Sun Company Limited)
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“The future of
the Vietnam breast pump market looks promising, driven by ongoing urbanization,
rising disposable incomes, and increasing awareness of breastfeeding benefits.
As more women in urban areas enter the workforce and embrace dual-income
households, the demand for efficient and portable breastfeeding solutions will
continue to grow. Battery-operated and wearable breast pumps are expected to see
significant growth due to their convenience, mobility, and flexibility,
catering to the modern mother's need for hands-free and discreet pumping
solutions. Advancements in technology, such as smart breast pumps offering app
connectivity and real-time tracking, will likely attract more tech-savvy
consumers seeking personalized and optimized pumping experiences.,” said Mr.
Karan Chechi, Research Director, TechSci Research, a research-based management
consulting firm.
“Vietnam
Breast Pump Market By Technology (Manual Wearable Breast Pump, Battery
Operated Wearable Breast Pump, Smart Wearable Breast Pump, Manual Pumps,
Battery Powered Pumps, Electric Pumps), By End Use (Hospital, Specialty
Facilities, Home Care, and Research and Manufacturing), By Region, By Competition, Forecast and
Opportunities, 2020-2030F”, has evaluated
the future growth potential of Vietnam Breast Pump Market and provides
statistics & information on market size, structure and future market
growth. The report intends to provide cutting-edge market intelligence and help
decision-makers take sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in Vietnam Breast Pump Market.
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