Press Release

GCC Air Freshener Market to Grow with a CAGR of 4.42% through 2030F

The GCC Air Freshener Market is growing due to rising disposable incomes, urbanization, growing focus on indoor air quality, demand for premium products, and the popularity of innovative, long-lasting, and regionally tailored solutions.


According to TechSci Research report, “GCC Air Freshener Market – By Country, Competition, Forecast & Opportunities, 2020-2030F”, the GCC Air Freshener Market was valued at USD 450.72 Million in 2024 and is expected to reach USD 584.23 Million by 2030 with a CAGR of 4.42% during the forecast period. The GCC (Gulf Cooperation Council) air freshener market has witnessed substantial growth over the past few years, fueled by a combination of rising disposable incomes, urbanization, and increasing consumer awareness of indoor air quality. Comprising nations like Saudi Arabia, the UAE, Kuwait, Qatar, Oman, and Bahrain, the GCC region is characterized by its high standards of living and a strong preference for home and office aesthetics, which includes maintaining pleasant environments. The market features a diverse range of products, including sprays, gels, electric air fresheners, and candles, catering to different consumer preferences. Additionally, the influence of traditional Arabian fragrances, such as oud and musk, has shaped product development, making the GCC air freshener market unique compared to global trends.

Saudi Arabia and the UAE are the leading contributors to the GCC air freshener market, driven by their large populations, robust retail sectors, and high purchasing power. Saudi Arabia, being the largest economy in the region, accounts for the lion's share of the market, with rising urbanization in cities like Riyadh and Jeddah bolstering demand for premium air care products. Similarly, the UAE's modern infrastructure, luxury-oriented lifestyle, and focus on smart home technologies have made it a hub for innovative air freshener solutions. The region's preference for branded and high-quality products has encouraged global companies to launch targeted campaigns, further solidifying the market's growth. These countries also serve as entry points for multinational brands aiming to expand across the GCC.

Several trends are reshaping the GCC air freshener market, with a notable shift towards smart and sustainable solutions. Consumers are increasingly opting for electric air fresheners, which offer convenience, customization, and integration with smart home systems. The demand for eco-friendly products is also on the rise, as buyers seek air fresheners made from natural ingredients and sustainable packaging to align with growing environmental consciousness. Another trend is the popularity of multi-functional air fresheners that not only release pleasant scents but also purify the air or eliminate bacteria. Additionally, personalization is becoming a key factor, with consumers preferring products that cater to their unique scent preferences or allow for fragrance mixing.


Browse over xx market data Figures spread through xx Pages and an in-depth TOC on " GCC Air Freshener Market 


The GCC Air Freshener Market is segmented into product type, sales channel, and country distribution.

Based on sales channel, online segment is the fastest-growing channel in the GCC air freshener market, driven by increasing internet penetration, smartphone usage, and the convenience of e-commerce platforms. Consumers prefer online shopping for its wide variety of products, competitive pricing, and home delivery options. The COVID-19 pandemic further accelerated this shift as people turned to digital platforms for their needs. Retailers and manufacturers are capitalizing on this trend by offering exclusive online discounts, subscription models, and personalized recommendations. Additionally, social media and digital marketing strategies are playing a crucial role in driving consumer engagement and awareness, boosting online sales in the region.

Based on the country, UAE is the fastest-growing country in the GCC air freshener market, driven by its dynamic economy, high disposable incomes, and rapidly urbanizing population. With a strong preference for premium and technologically advanced products, the UAE has become a hub for innovative air care solutions like smart and electric air fresheners. Its robust e-commerce infrastructure and extensive retail network further enhance market accessibility. Additionally, the country’s focus on sustainability aligns with the rising demand for eco-friendly air fresheners. The UAE's multicultural environment also drives the need for diverse fragrance offerings, contributing to its accelerated growth in the regional market.


Major companies operating in GCC Air Freshener Market are:

  • AKC Group
  • Gulf Orchid Perfume Manufacturing L.L.C
  • The Procter & Gamble Company
  • S.C. Johnson & Son Inc.
  • Reckitt Benckiser Group PLC
  • Henkel AG & Co. KGaA
  • Church & Dwight Co., Inc.
  • Ahmed Al Maghribi Perfume
  • S.T. Corporation
  • Amway Corporation


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The GCC air freshener market is driven by rising disposable incomes, urbanization, and increasing awareness of indoor air quality and wellness, with strong demand for premium, long-lasting products and traditional Arabian fragrances like oud and musk. The key trends shaping the market include the growing adoption of smart and electric air fresheners, the shift toward eco-friendly and sustainable products, the popularity of multi-functional air care solutions, and personalization of fragrances to cater to unique consumer preferences.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

GCC Air Freshener Market By Product Type (Spray/Aerosols, Electric Air Fresheners, Gels, Others), By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others), By Country, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of GCC Air Freshener Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the GCC Air Freshener Market.

 

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GCC Air Freshener Market By Product Type (Spray/Aerosols, Electric Air Fresheners, Gels, Others), By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others), By Country, Competition, Forecast & Opportunities, 2020-2030F

Consumer Goods and Retail | Jan, 2025

The GCC Air Freshener Market is growing due to rising disposable incomes, urbanization, growing focus on indoor air quality, demand for premium products, and the popularity of innovative, long-lasting, and regionally tailored solutions.

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