India Air Freshener Market to Grow with a CAGR of 4.84% through 2030F
The India Air Freshener Market is growing due urbanization, rising disposable
incomes, increasing health awareness, demand for eco-friendly products,
evolving lifestyles, and the growing need for air purification and fragrance
solutions.
According
to TechSci Research report, “India Air Freshener Market – By Region, Competition, Forecast & Opportunities, 2020-2030F”, the India Air Freshener Market was valued at USD 368.34 Million in 2024
and is expected to reach USD 488.98 Million by 2030 with a CAGR of 4.84% during
the forecast period. The
India Air Freshener Market has been experiencing steady growth over the last
few years, driven by a rapidly urbanizing population, evolving lifestyles, and
increasing awareness about indoor air quality. With the rise in disposable
incomes, consumers are seeking products that improve their living environments,
including air fresheners. The demand for air fresheners has been bolstered by
the growing middle class in India, which is willing to spend more on products
that enhance their quality of life. As a result, companies are innovating to
offer a variety of fragrances and formulations to meet the varied tastes and
preferences of the Indian consumer.
An important factor contributing to the
growth of the Indian air freshener market is the increasing focus on health and
wellness. With rising pollution levels in cities and growing concerns over
indoor air quality, consumers are becoming more conscious about the air they
breathe. Air fresheners are increasingly being viewed as essential products in
households, offices, and public spaces. Additionally, the demand for
eco-friendly and natural products has surged in response to the global trend
toward sustainability. Many consumers are now opting for air fresheners made
from natural ingredients, such as essential oils, plant-based compounds, and
biodegradable packaging. Companies are responding by introducing products that
not only freshen the air but also contribute to a healthier environment by
using non-toxic, eco-friendly materials.
Technological innovation is another key
driver in the India Air Freshener Market. Manufacturers are continuously
developing new and improved products that offer enhanced functionality,
longevity, and customization. For example, electric air fresheners and
automatic dispensers are becoming increasingly popular due to their convenience
and long-lasting effects. Consumers are also looking for more personalized
experiences, leading to the introduction of smart air fresheners that can be
controlled through mobile apps. These products allow users to adjust fragrance
intensity, set timers, and customize the scent according to their preferences.
Furthermore, the use of advanced technologies in aerosol delivery systems has
resulted in air fresheners that release fragrance more evenly and efficiently,
catering to the growing demand for high-performance products.
Browse over xx market data Figures spread through xx Pages and an in-depth TOC on " India Air Freshener Market”
The India Air
Freshener Market is segmented into product type, sales channel, regional
distribution, and company.
Based
on sales channel, online segment is the fastest-growing channel in the India
Air Freshener Market, driven by the increasing adoption of e-commerce
platforms. Consumers are increasingly turning to online retailers like Amazon,
Flipkart, and specialized e-commerce stores for convenience, a wide product
selection, and competitive prices. The ease of home delivery and the
availability of customer reviews make online shopping attractive, especially in
tier 2 and tier 3 cities. The growing penetration of smartphones and internet
connectivity, along with attractive discounts and promotions, has significantly
boosted the online sales of air fresheners, positioning it as a key growth
driver in the market.
Based on region, South region of India is the
fastest-growing in the Air Freshener Market, driven by rapid urbanization,
rising disposable incomes, and increased consumer awareness about health and
wellness. Cities like Bangalore, Chennai, Hyderabad, and Kochi are experiencing
significant growth in both residential and commercial sectors, fueling demand
for air fresheners. The region's booming IT industry, high automobile
ownership, and evolving lifestyles contribute to the market's expansion.
Additionally, there is a growing preference for eco-friendly and premium air
fresheners, further accelerating growth. The South's economic development and
changing consumer behavior make it a key driver of market growth.
Major companies
operating in India Air Freshener Market are:
- The
Procter & Gamble Company
- S.C.
Johnson & Son Inc.
- Reckitt
Benckiser Group PLC
- Henkel
AG & Co. KGaA
- Church
& Dwight Co., Inc.
- Godrej
Industries Group
- S.T.
Corporation
- Dabur
India Ltd
- Amway
Corporation
- Vanesa
Care Pvt. Ltd.
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“The India Air Freshener Market is driven
by urbanization, rising disposable incomes, growing health awareness, and the
demand for eco-friendly products. Additionally, technological innovations in
air fresheners, such as smart devices and electric diffusers, are gaining
traction. Trends shaping the market include a shift towards natural and
sustainable fragrances, customization of scents for personalized experiences,
and increased demand for products catering to wellness and air purification.”
said Mr. Karan Chechi, Research Director of TechSci Research, a research-based
management consulting firm.
“India Air Freshener
Market By Product Type (Spray/Aerosols, Electric Air Fresheners, Gels, Others),
By Sales Channel (Supermarket/Hypermarket, Convenience Stores, Online, Others),
By Region, Competition, Forecast & Opportunities, 2020-2030F”,
has evaluated the future growth potential of India Air Freshener Market and
provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the India Air Freshener Market.
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