Clarins to Expand its Product Portfolio in India

Cosmetics company Clarins to sell make up products in the country   

India: Clarins, a French luxury cosmetics company, will be expanding its product portfolio by adding make up products into it. The company launch its makeup products in India by the next year. In addition, it has also signed a partnership forum with Singhvi brands for launching its products with line of Spas in hotels like W in Goa.

Currently, Clarins is the market leader of the premium skincare products in India, and the company itself manufactures cosmetics, skincare and fragrances products. High departmental stores and pharmacies are the main channels through which the company is selling its products in the country. Presently, the company has its 16 own exclusive stores.

TechSci Research depicts that Women cosmetic products are gaining prominence as part of women’s daily regimen. In India, women’s cosmetic products are widely adopted, and have emerged as high utility products over the last few years. Women in the country are becoming more open to trying new products, which help them in maintaining a youthful and elegant look. In addition to conventional cosmetics, a number of new products are being introduced in the market, to help women in protecting their skin from pollution and sun damage.

According to a recent report published by TechSci Research, “India Women’s Cosmetics Market Forecast & Opportunities, 2020”, the market for women’s cosmetics products in India is projected to grow at a CAGR of 16% during 2015-20. Growth in the market is being driven by increasing consciousness among women regarding their looks, in addition to aggressive advertising of these products. India women’s cosmetics market is highly competitive, and so major players are working towards optimizing their sales, by focusing on product development and innovative packaging to lure more customers. Companies are also roping in different female icons to feature in their product advertisements, as the aspiration to look more like their celebrity idols has been a major factor encouraging sales of cosmetic products in the country. Major players in women’s cosmetics market include HUL, Procter & Gamble, L’Oréal and Himalaya, among others.