Industry News

First Premium Subscription Service Launched by Wevr for Cinematic Virtual Reality

United States: Wevr, an American virtual reality startup, announced the launch of first premium subscription service for cinematic virtual reality to set an appropriate price for its premium virtual content.

This subscription service is being launched as a premium tier of the company’s Transport app that is available already for Samsung Gear VR and HTC Vive headsets.   

Antony Batt, the co-founder of Wevr, stated that the subscription is a step towards finding the right price point for its premium virtual reality content. He also added “Wevr isn’t ruling out collaborations with other platforms, and may also make some of its premium content available on Google Play or other platforms. Potential windowing plans are still being worked out.”

TechSci Research depicts that the new subscription service will help Wevr to mark its strong impact in the virtual reality industry by entering into competition with the major players of the industry.

According to the recent report published by TechSci Research, United States Augmented Reality and Virtual Reality Market Forecast and Opportunities, 2020, the market for augmented reality and virtual reality in the United States is projected to grow at a CAGR over 37% during 2015-2020. Growing adoption in automotive, pico-projectors, and gaming & entertainment industries, for display of information, along with facilitation of real-time human interaction with objects and digital devices, are anticipated to be the major growth drivers for United States augmented reality & virtual reality market over the next five years. The market is segmented into Head-Mounted Display (HMD) products, Head-Up Display (HUD) products, smart glasses, and handheld device applications, wherein HMD products held the largest revenue share in 2014. United States augmented reality & virtual reality market is majorly dominated by BAE Systems, Thales Defense and Security, Inc., and Rockwell Collins, Inc.

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