Hercules Tire and Rubber Co. Introduces ‘iMove Gen2 SUV’ to its Ironman Series

United States: Hercules Tire and Rubber Co. has revealed its new ‘iMove Gen2 SUV tire’ under its Ironman brand. The new tire features a competitive design, with advance handling in wet & dry conditions as well as protecting against hydroplaning. As per Hercules, the new tire would be available in seven varied sizes including 275/55R20 and 305/35R24. Moreover, the tires would be available through American Tire Distributors (ATD) chain of network across United States and in Canada through a network of National Tire Distributors (NTD).

“The iMove Gen2 SUV represents the latest launch in a sweeping round of product introductions for Ironman this year – making it the best go-to entry-level brand in the market today,” said by Jedd Emans, vice president of marketing for Hercules Tire.

Initially, the brand-new tire would be launched for light trucks, SUVs and crossover vehicles, whereas, the company plans to extend its launch into other segments, in coming period, as well.

As per TechSci Research, the introduction of this new tire by Hercules Tire and Rubber Co. would not only expand the company’s product portfolio across the country, but also assist Hercules Tire to meet the growing demand for tires in United States. The move taken by Hercules is anticipated to further boost the tire sales by the company, across United States, in coming years.

According to a recent report published by TechSci Research, “United States Tire Market Forecast & Opportunities, 2021”, the vehicle fleet of the country is dominated by passenger car segment, followed by light commercial vehicles, medium and heavy commercial vehicles, off-the-Road (OTR) vehicles and two-wheeler segment. As a result, the passenger car tire segment held the largest volume share in the country’s tire market in 2015, and its dominance is anticipated to continue during the forecast period as well. Leading global tire companies operating in the United States include Bridgestone, Goodyear, Michelin, Cooper, Continental, Sumitomo, Hankook, Yokohama, etc. The report also portrays huge potential of tire market in Southeast and Midwest regions of the country. Additionally, gross national income of the country increased from US$50,450 in 2011 to US$54,960 in 2015, as per the data released by World Bank.