Rice-based Skincare Products Market to Grow with a CAGR of 7.87% through 2029

The global Rice-based Skincare Products Market is driven by increasing consumer preference for natural and organic ingredients, rising awareness of rice's skincare benefits, growing adoption of eco-friendly products.

According to TechSci Research report, “Rice-based Skincare Products Market – Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029F”, the global Rice-based Skincare Products Market stood at USD 6.41 Billion in 2023 and is expected to grow USD 10.10 Billion by 2029 with a CAGR of 7.87% during the forecast period. The global rice-based skin products market is witnessing substantial growth, driven by rising consumer awareness of natural and organic skincare. With rice being a traditional staple in Asian beauty regimes, its incorporation into modern skincare aligns with consumer demand for safe and effective ingredients. Products like rice water, rice bran oil, and rice extracts are celebrated for their hydrating, brightening, and anti-aging properties. As clean beauty trends continue to flourish, rice-based formulations cater to eco-conscious consumers seeking sustainable and multifunctional solutions, thereby expanding the market across various regions, particularly in Asia-Pacific, where cultural relevance adds to its appeal.

Technological advancements have enabled the extraction and integration of rice-derived compounds into high-performance skincare products. Innovations such as rice peptides and proteins are now featured in anti-aging serums, moisturizers, and face masks, enhancing their efficacy for diverse skin concerns. Major beauty brands are leveraging these developments to offer targeted solutions, including products for sensitive and acne-prone skin. Additionally, the growth of DIY skincare has popularized rice-based ingredients like rice flour and rice water, empowering consumers to personalize their beauty routines. Such versatility has positioned rice as a preferred ingredient across mainstream, premium, and niche skincare segments.

However, the market faces challenges, including supply chain issues and regulatory inconsistencies surrounding natural product certifications. Additionally, intense competition from alternative plant-based ingredients and consumer skepticism toward efficacy claims pose hurdles for manufacturers. To overcome these, companies are investing in research to substantiate rice's skincare benefits and marketing campaigns that emphasize transparency and authenticity. As consumer trust grows, brands focusing on sustainable practices, eco-friendly packaging, and cruelty-free formulations are likely to strengthen their foothold in this competitive market.

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The global Rice-based Skincare Products Market is segmented into product type, sales channel, and region.

Based on sales channel, the increasing demand for rice-based skincare products through online sales channels has significantly boosted the market. E-commerce platforms provide greater accessibility, allowing consumers to explore a wide variety of rice-based skincare options. The convenience of online shopping, coupled with targeted digital marketing strategies, has made it easier for brands to reach a global audience. Additionally, the rise of beauty influencers and customer reviews on social media and e-commerce websites has fueled consumer trust and product recommendations, further driving sales. This trend is expected to continue as more consumers embrace online shopping for skincare products.

Based on the region, the demand for rice-based skincare products is growing in North America, driven by consumers’ increasing interest in natural and sustainable beauty products. As awareness about the benefits of rice ingredients in skincare rises, more North American consumers are turning to these products for hydration, brightening, and anti-aging effects. The region’s preference for clean and eco-friendly beauty solutions, along with the rising popularity of K-beauty trends, has further boosted the demand for rice-based skincare lines. This growth is also fueled by the expansion of online sales channels, which make these products more accessible to a broader audience.

Major companies operating in the global Rice-based Skincare Products Market are:

• Tatcha LLC
• The Face Shop
• Skinfood
• LG Household & Health Care Ltd. (Innisfree)
• Shiseido Co.,Ltd.
• Beauty Barn India
• Boniik
• Losaida Labs LLC
• Mirabelle E-Retail Private Limited
• Glamveda

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“The drivers of the rice-based skincare products market include rising consumer preference for natural, organic ingredients and increased awareness of the benefits of rice in skincare, such as hydration and anti-aging. Key trends include the growing popularity of clean beauty, advancements in product formulations, and the increasing use of e-commerce platforms for product sales. Additionally, the demand for sustainable and eco-friendly packaging, along with the influence of Korean beauty trends, continues to shape the market​.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“Rice-based Skincare Products Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type (Cream & Moisturizers, Cleansers & Toners, Serum, Face Packs/Masks, Others), By Sales Channel (Supermarket/Hypermarket, Specialty Stores, Online, Others), By Region & Competition, 2019-2029F”, has evaluated the future growth potential of global Rice-based Skincare Products Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global Rice-based Skincare Products Market.

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