On 19 Nov 2023, Performance Food Group (PFG) launched an innovative Beef & Jackfruit Burger under its FarmSmart brand, developed in collaboration with The Jackfruit Company. The new product provides a healthier alternative to traditional beef burgers, containing 40% less saturated fat and cholesterol compared to standard 100% beef burgers. By combining the rich flavor of beef with the natural texture and fiber of jackfruit, the burger delivers a plant-forward option without compromising on taste. This collaboration leverages The Jackfruit Company's expertise in plant-based ingredients, offering a unique solution for both consumers and foodservice operators seeking sustainable dining options.

The Beef & Jackfruit Burger is positioned as a versatile addition to diverse culinary menus, emphasizing its health benefits and sustainability. This product aligns with the growing trend toward reducing meat consumption and increasing plant-based alternatives, supporting environmental conservation while promoting consumer well-being. The launch reflects PFG's commitment to addressing evolving consumer preferences and market demands, further enhancing its product offerings in the sustainable food category.

The burger taps into the rising trend of plant-based innovations bridging the gap between traditional meat products and plant-based options, particularly appealing to flexitarians. By merging the savory qualities of beef with the unique benefits of jackfruit, this burger serves as a compelling choice for consumers seeking healthier, environmentally conscious meal options.

Through this collaboration, FarmSmart is expanding its portfolio of plant-forward food options, responding to the growing consumer demand for sustainable, environmentally responsible dining choices. This move positions PFG as a key player in the evolution of the food industry, fostering innovation while aligning with trends in sustainability and health-conscious eating habits.