Malted Milk Market to Grow with a CAGR of 5.47% through 2029
The global Malted Milk
Market is rising health awareness, increasing demand for nutritious and
functional beverages, growth in convenience foods, and product diversification
with new flavors.
According to TechSci
Research report, “Malted Milk Market – Global Industry Size, Share,
Trends, Competition Forecast & Opportunities, 2029F”, the global Malted
Milk Market stood at USD 2.10
billion in 2023 and is expected to grow USD 2.89
billion by 2029 with a CAGR of 5.47% during the forecast period. The global malted milk market has
experienced steady growth over the past decade, driven by increasing consumer
demand for convenient, nutritious beverages that offer health benefits beyond
basic sustenance. Malted milk, made from a combination of malted barley, wheat
flour, and milk powder, is known for its creamy taste and rich nutritional
profile, providing essential vitamins, minerals, and proteins. Traditionally
consumed as a health supplement, particularly among children and the elderly,
malted milk has expanded its reach to a broader audience as a versatile
ingredient in various food products, including drinks, snacks, and desserts.
The market's appeal lies in its ability to cater to diverse consumer needs,
from offering an energy-boosting beverage to serving as a comforting treat in
everyday meals.
The key factors are driving the expansion of the malted milk market globally. Health consciousness is a significant driver, as consumers increasingly prioritize products that offer added nutritional value. Malted milk is often fortified with essential nutrients like calcium, vitamin D, and iron, which help support bone health and overall well-being. Additionally, the growing trend of convenience in food and beverages has bolstered the market, with busy lifestyles prompting consumers to seek out easy-to-prepare options that fit seamlessly into their daily routines. Product innovation also plays a vital role, with manufacturers introducing new flavors and formulations, including plant-based and low-sugar variants, to meet the evolving preferences of health-conscious and vegan consumers. The Asia Pacific region, in particular, is a major contributor to market growth, driven by rising disposable incomes and a large, young population that favors milk-based beverages as part of their diet.
The emerging trends in the malted milk market indicate a shift towards premiumization and sustainability. As consumers become more discerning, there is an increasing demand for high-quality products that go beyond basic nutrition. Companies are responding by offering enhanced versions of malted milk with added functional ingredients, such as probiotics for digestive health and protein fortification for muscle support. The rise of plant-based diets has also influenced the market, with dairy-free alternatives gaining popularity among lactose-intolerant consumers and those seeking environmentally friendly choices. Furthermore, the growth of e-commerce and direct-to-consumer sales channels has made it easier for consumers to access a wide variety of malted milk products, expanding market reach and providing opportunities for smaller brands to establish a presence. Sustainability is another key focus area, as both consumers and regulatory bodies place increasing emphasis on eco-friendly packaging and ethical sourcing practices.
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"Global Malted Milk Market”
The global Malted
Milk Market is segmented into source, product type, sales channel, and region.
Based on sales
channel, the increasing demand for malted milk products through online sales
channels is driven by growing e-commerce adoption and consumer preference for
convenient shopping. With the rise of digital platforms, brands can reach a
broader audience, offering a diverse range of malted milk products directly to
consumers. Enhanced visibility, ease of product comparison, and frequent online
promotions have further boosted sales, making e-commerce a vital growth avenue
for the market.
Based on the
region, North America is
experiencing significant growth in the malted milk market, driven by increasing
health consciousness and demand for convenient, nutritious beverages. With
consumers becoming more focused on functional foods that provide added health
benefits, such as fortified vitamins and minerals, malted milk products are
gaining popularity. The rise of e-commerce and direct-to-consumer sales
channels has made it easier for consumers to access a wide range of malted milk
products, further fueling market growth. Additionally, the growing preference
for plant-based alternatives and innovations in sugar-free and organic
formulations contribute to North America's position as the fastest-growing
region.
Major companies
operating in the global Malted Milk Market are:
- Nestle S.A.
- The Hain Celestial Group, Inc.
- Associated British Foods plc
- Reckitt Benckiser Group PLC
- Malt Products Corporation
- King Arthur Baking Company, Inc.
- Imperial Malts Ltd.
- Unilever PLC
- Insta Foods
- Hoosier Hill Farm LLC
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“The key drivers of the malted milk
market include increasing health awareness, growing demand for convenient and
nutritious beverages, and rising disposable incomes, particularly in emerging
markets. Trends shaping the market include the shift towards plant-based and
dairy-free alternatives, premiumization with fortified products, and a focus on
sustainability through eco-friendly packaging. Additionally, the growth of
e-commerce has expanded market access, allowing brands to cater to a wider,
more diverse audience”, said Mr. Karan Chechi, Research Director of TechSci
Research, a research-based management consulting firm.
“Malted Milk Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Source (Wheat, Barley,
Others), By Product Type (Powder, Milk), By Sales Channel
(Supermarkets/Hypermarkets, Convenience Stores, Online, Others), By Region & Competition, 2019-2029F”,
has evaluated the future growth potential of global Malted Milk Market and
provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the global Malted Milk Market.
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