India Organic Snacks Market to Grow with a CAGR of 8.36% through 2030
The India Organic Snacks
Market is rapidly growing due to rising health consciousness, increasing
disposable incomes, and urbanization, with a significant shift towards online
shopping and sustainable, natural snack options.
According
to TechSci Research report, “India Organic Snacks Market – By Region, Competition,
Forecast & Opportunities, 2030F”, the India Organic Snacks market stood
at USD 25.36 million in 2024 and is anticipated to grow USD 41.05 million by
2030 with a CAGR 8.36%
during forecast period. The
India Organic Snacks Market is rapidly expanding as consumers increasingly
prioritize healthier lifestyles and environmentally friendly products. Growing
awareness about the benefits of organic foods, including lower pesticide
residues, fewer additives, and no synthetic fertilizers, has fueled demand for
organic snacks among a wide range of consumers.
Driven by rising disposable income,
urbanization, and an increased focus on well-being, consumers are now willing
to spend more on snacks that are not only tasty but also healthier and
eco-friendly. With the ongoing global shift towards natural, minimally
processed foods, Indian consumers, particularly millennials and Gen Z, are at
the forefront of this movement. Organic snacks, made from high-quality, natural
ingredients and free from artificial preservatives, cater to this growing
preference for clean-label, sustainable, and organic products.
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" India Organic Snacks Market”
In
addition to health consciousness, the organic snacks market in India is
supported by increasing environmental awareness. Many consumers are now mindful
of their food choices’ environmental impact and the role sustainable
agriculture can play in conserving resources and reducing pollution. Organic
farming methods, known for maintaining soil health and reducing water usage,
align with this environmental ethos, making organic snacks an attractive choice
for eco-conscious consumers. Moreover, as consumers become more aware of the
harmful effects of pesticides and genetically modified organisms (GMOs), they
are increasingly inclined toward products certified as organic. In response,
many companies are investing in organic certifications, which assure consumers
of the products' authenticity and align with international standards for
organic food production.
A variety of
organic snack categories are gaining traction in India, including organic
chips, nuts, granola bars, seeds, dried fruit, and even traditional Indian
snacks. Products such as organic makhanas (fox nuts), trail mixes, roasted
seeds, and whole-grain snacks are particularly popular for their health
benefits, high nutritional value, and unique flavors that cater to local
tastes. Brands are actively experimenting with traditional Indian flavors and
ingredients to create snacks that appeal to both the health-conscious and those
seeking familiar, regional flavors. This fusion of traditional and modern
flavors has proved successful in capturing the attention of the Indian market
and enhancing the appeal of organic snacks.
The India Organic
Snacks market is segmented into type, distribution channel, regional
distribution, and company.
Based on the distribution
channel, the online segment is rapidly emerging as the fastest-growing
distribution channel in the India Organic Snacks Market, fueled by increasing
internet access, smartphone usage, and a shift towards e-commerce. Online
platforms offer consumers a convenient way to browse and purchase from a wide
variety of organic snacks, making it easier to access niche products,
especially for those in remote or semi-urban areas. Additionally, e-commerce
platforms frequently provide detailed product information, customer reviews, and
certification assurances, which help build consumer trust in organic claims.
Social media and digital marketing have also played a crucial role in promoting
organic snack brands, particularly among younger, health-conscious consumers
who value transparency and authenticity. The ability to compare prices and read
reviews online further incentivizes consumers to choose e-commerce for organic
snacks, reinforcing the online segment as a key driver of growth in this
market.
Based on region,
the North region is emerging as the fastest-growing segment in the India
Organic Snacks Market, driven by rising health awareness, increasing disposable
incomes, and urbanization. Cities like Delhi, Chandigarh, and Jaipur are
witnessing a surge in demand for organic snacks as consumers prioritize
healthier food options. The proliferation of health-conscious retail outlets
and e-commerce platforms in this region further facilitates access to a variety
of organic products. Additionally, promotional activities and growing awareness
about the benefits of organic food are contributing to the region's rapid
growth, positioning it as a significant player in the overall market expansion.
Major companies
operating in India Organic Snacks market are:
- Pro Nature
Organic Foods Private Limited
- Natures Basket
Limited
- Organic Gardens
Pvt. Ltd.
- 24 Mantra
Organic
- Treta Agro Pvt.
Ltd. (Just Organik)
- LightSaber Food
Ventures Private Limited
- Nourish Organic
Foods Pvt Ltd.
- NatureLand
Organic Foods Private Limited
- Sproutlife
Foods Private Limited (Yoga Bars)
- Tata Consumer
Products Limited
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“The
future of the India Organic Snacks Market, however, looks promising. Rising
health consciousness, combined with government initiatives to support organic
farming and promote sustainable agricultural practices, is likely to drive
further growth in this sector. The Indian government has launched programs like
the Paramparagat Krishi Vikas Yojana (PKVY) to support organic farming and
reduce reliance on chemical fertilizers, which aligns well with the objectives
of organic snack producers. As the organic agriculture sector grows, economies
of scale could eventually lead to more affordable organic snacks for consumers,
helping brands reach a broader demographic,” said Mr. Karan Chechi, Research
Director of TechSci Research, a research-based management consulting firm.
India Organic Snacks
Market By Type (Cookies & Crackers, Fruit Snacks & Dried Fruit Snacks,
Puffs & Chips, Energy Bar, Meat Snacks & Others), By Distribution
Channel (Hypermarket/Supermarket, Grocery Store/Convenience Store, Online and
Others), By Region, Competition Forecast & Opportunities, 2020-2030F”,
has evaluated the future growth potential of India Organic Snacks market and
provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the India Organic Snacks market.
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