India Condom Market to Grow with a CAGR of 15.8% through 2030
The India Condom market is
expanding rapidly driven by rising awareness on sexually transmitted diseases
(STDs) among consumers, rising government initiatives and high demand from
urban areas.
According
to TechSci Research report, “India Condom Market – By Region, Competition,
Forecast & Opportunities, 2030F”, the India Condom market stood at USD 284.27
million in 2024 and is anticipated to grow USD 685.11 million by 2030 with a
CAGR 15.8% during the forecast period. The India condom market has shown remarkable growth
over recent years, driven by various factors, including rising awareness of
sexual health, population control initiatives, and evolving consumer
perceptions of sexual wellness. As the country grapples with a growing
population, government and non-governmental organizations (NGOs) have
intensified their efforts to promote safe sex practices, with condoms being a
primary method for both contraception and disease prevention.
The
government’s National AIDS Control Organization (NACO) and several public
health campaigns have significantly contributed to raising awareness about
HIV/AIDS and other sexually transmitted infections (STIs), encouraging condom
use as a preventive measure. With India being one of the most populous
countries globally, these efforts have also led to increased interest in family
planning, positioning condoms as a viable solution for population control,
especially in rural and semi-urban areas.
The market has also benefited from the rise in disposable incomes and the changing social attitudes, particularly among the younger population in urban areas. As stigma around the purchase and use of condoms decreases, brands have increasingly focused on offering a variety of products catering to diverse consumer needs, such as flavored, textured, ultra-thin, and long-lasting condoms. Major players like Durex, Manforce, and KamaSutra dominate the market and have expanded their product portfolios to appeal to different demographics, enhancing the market’s dynamism.
Additionally, social media platforms have become vital for these brands, allowing them to engage with consumers more openly and promote their products with modern, relatable advertising campaigns that emphasize sexual wellness and pleasure rather than solely focusing on contraception. This shift in marketing strategies has helped in normalizing discussions around condom usage, thereby boosting demand.
Another factor bolstering growth in India’s condom market is the surge of e-commerce, which has made the purchase of condoms more accessible and private, addressing the issue of embarrassment some consumers face while buying these products in person. Online platforms and e-pharmacies offer a wide selection of brands and types, often with discreet packaging and delivery options, which has encouraged a greater number of consumers to buy condoms online.
This trend has been especially prevalent among urban youth, who are more digitally inclined and value privacy and convenience. Consequently, brands are increasingly focusing on the online segment, launching their own e-stores and collaborating with popular e-commerce platforms like Amazon, Flipkart, and health-oriented platforms like 1mg and Netmeds. The COVID-19 pandemic also accelerated online sales, as people turned to digital channels for essential and non-essential purchases.
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" India Condom Market”
The India Condom
market is segmented into product type, gender, distribution channel, regional
distribution, and company.
Based on distribution
channel, the online segment is rapidly emerging as the fastest-growing channel
in the India condom market, driven by rising digital adoption and consumer
preference for privacy and convenience. E-commerce platforms and specialized
health sites, like Amazon, Flipkart, and 1mg, offer extensive product options
with discreet packaging, making it easier for users to access a variety of
condoms without stigma. The COVID-19 pandemic further accelerated online
purchases as consumers shifted towards digital avenues for essential and
non-essential items. With competitive pricing, frequent discounts, and tailored
marketing for youth, online platforms are reshaping accessibility and boosting
growth in India's condom market.
Based on region,
the South region is the fastest-growing segment in India's condom market,
driven by increasing awareness of sexual health and progressive attitudes
toward family planning. States like Tamil Nadu, Kerala, and Karnataka have been
proactive in public health initiatives, emphasizing safe sex practices and
population control. Rising urbanization and education levels in southern cities
contribute to greater acceptance of condoms as a part of sexual wellness.
Additionally, the region's young, tech-savvy population increasingly uses
e-commerce for purchasing, further fueling growth. With targeted government
programs and evolving consumer attitudes, the South region continues to outpace
others in India’s condom market expansion.
Major companies
operating in India Condom market are:
- Mankind Pharma Ltd.
- HLL Lifecare Limited
- Reckitt Benckiser (India) Ltd
- TTK Healthcare Limited
- Cupid Limited
- Godrej Consumer Products Limited
- Redcliffe Hygiene Private Limited
- Indus Medicare Private Limited
- Alkem Laboratories Ltd.
- Sirona Hygiene Private Limited
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“Innovation
is another key driver in the India condom market, with manufacturers
continuously introducing new features to cater to evolving consumer
preferences. For example, brands are now offering eco-friendly and
biodegradable condoms to appeal to environmentally conscious consumers, as well
as products specifically designed for enhanced sensation and prolonged
pleasure. Some companies have also incorporated herbal ingredients or marketed
condoms as skin-friendly to attract consumers who are concerned about the
materials used. Furthermore, flavored and textured condoms have gained
popularity, especially among younger consumers, as they are seen as adding
novelty and excitement to intimate experiences,” said Mr. Karan Chechi,
Research Director of TechSci Research, a research-based management consulting
firm.
"India Condom Market, By Product Type (Latex, Non-Latex), By Gender (Male, Female), By
Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Drug
Stores/Pharmacy, Online, Others), By Region, Competition, Forecast &
Opportunities, 2020-2030F”, has evaluated the future growth potential of India Condom
market and provides statistics & information on market size, structure and
future market growth. The report intends to provide cutting-edge market
intelligence and help decision makers take sound investment decisions. Besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in the India Condom market.
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