India Condom Market to Grow with a CAGR of 15.8% through 2030

The India Condom market is expanding rapidly driven by rising awareness on sexually transmitted diseases (STDs) among consumers, rising government initiatives and high demand from urban areas.

According to TechSci Research report, “India Condom Market – By Region, Competition, Forecast & Opportunities, 2030F”, the India Condom market stood at USD 284.27 million in 2024 and is anticipated to grow USD 685.11 million by 2030 with a CAGR 15.8% during the forecast period. The India condom market has shown remarkable growth over recent years, driven by various factors, including rising awareness of sexual health, population control initiatives, and evolving consumer perceptions of sexual wellness. As the country grapples with a growing population, government and non-governmental organizations (NGOs) have intensified their efforts to promote safe sex practices, with condoms being a primary method for both contraception and disease prevention.

The government’s National AIDS Control Organization (NACO) and several public health campaigns have significantly contributed to raising awareness about HIV/AIDS and other sexually transmitted infections (STIs), encouraging condom use as a preventive measure. With India being one of the most populous countries globally, these efforts have also led to increased interest in family planning, positioning condoms as a viable solution for population control, especially in rural and semi-urban areas.

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The market has also benefited from the rise in disposable incomes and the changing social attitudes, particularly among the younger population in urban areas. As stigma around the purchase and use of condoms decreases, brands have increasingly focused on offering a variety of products catering to diverse consumer needs, such as flavored, textured, ultra-thin, and long-lasting condoms. Major players like Durex, Manforce, and KamaSutra dominate the market and have expanded their product portfolios to appeal to different demographics, enhancing the market’s dynamism.

Additionally, social media platforms have become vital for these brands, allowing them to engage with consumers more openly and promote their products with modern, relatable advertising campaigns that emphasize sexual wellness and pleasure rather than solely focusing on contraception. This shift in marketing strategies has helped in normalizing discussions around condom usage, thereby boosting demand.

Another factor bolstering growth in India’s condom market is the surge of e-commerce, which has made the purchase of condoms more accessible and private, addressing the issue of embarrassment some consumers face while buying these products in person. Online platforms and e-pharmacies offer a wide selection of brands and types, often with discreet packaging and delivery options, which has encouraged a greater number of consumers to buy condoms online.

This trend has been especially prevalent among urban youth, who are more digitally inclined and value privacy and convenience. Consequently, brands are increasingly focusing on the online segment, launching their own e-stores and collaborating with popular e-commerce platforms like Amazon, Flipkart, and health-oriented platforms like 1mg and Netmeds. The COVID-19 pandemic also accelerated online sales, as people turned to digital channels for essential and non-essential purchases.

The India Condom market is segmented into product type, gender, distribution channel, regional distribution, and company.

Based on distribution channel, the online segment is rapidly emerging as the fastest-growing channel in the India condom market, driven by rising digital adoption and consumer preference for privacy and convenience. E-commerce platforms and specialized health sites, like Amazon, Flipkart, and 1mg, offer extensive product options with discreet packaging, making it easier for users to access a variety of condoms without stigma. The COVID-19 pandemic further accelerated online purchases as consumers shifted towards digital avenues for essential and non-essential items. With competitive pricing, frequent discounts, and tailored marketing for youth, online platforms are reshaping accessibility and boosting growth in India's condom market.

Based on region, the South region is the fastest-growing segment in India's condom market, driven by increasing awareness of sexual health and progressive attitudes toward family planning. States like Tamil Nadu, Kerala, and Karnataka have been proactive in public health initiatives, emphasizing safe sex practices and population control. Rising urbanization and education levels in southern cities contribute to greater acceptance of condoms as a part of sexual wellness. Additionally, the region's young, tech-savvy population increasingly uses e-commerce for purchasing, further fueling growth. With targeted government programs and evolving consumer attitudes, the South region continues to outpace others in India’s condom market expansion.

Major companies operating in India Condom market are:

• Mankind Pharma Ltd.
• HLL Lifecare Limited
• Reckitt Benckiser (India) Ltd
• TTK Healthcare Limited
• Cupid Limited
• Godrej Consumer Products Limited
• Redcliffe Hygiene Private Limited
• Indus Medicare Private Limited
• Alkem Laboratories Ltd.
• Sirona Hygiene Private Limited

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“Innovation is another key driver in the India condom market, with manufacturers continuously introducing new features to cater to evolving consumer preferences. For example, brands are now offering eco-friendly and biodegradable condoms to appeal to environmentally conscious consumers, as well as products specifically designed for enhanced sensation and prolonged pleasure. Some companies have also incorporated herbal ingredients or marketed condoms as skin-friendly to attract consumers who are concerned about the materials used. Furthermore, flavored and textured condoms have gained popularity, especially among younger consumers, as they are seen as adding novelty and excitement to intimate experiences,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

India Condom Market Segmented, By Product Type (Latex, Non-Latex), By Gender (Male, Female), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Drug Stores/Pharmacy, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of India Condom market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Condom market.

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