United States: On, October 24, 2024, PUMA a global sports company, renowned for its innovative athletic footwear, apparel, and accessories, catering to various sports including football, running, and motorsport, announced its latest collaboration with fitness influencer Pamela Reif, unveiling a new athleisure collection inspired by volcanic energy. PUMA collaborates with athletes and influencers to enhance their market presence and engage diverse consumers.

The PUMA x Pamela Reif collection features a diverse range of apparel, including form-fitting leggings, shorts, skorts, and versatile sports bras and tees. Each piece is crafted from supportive yet flexible materials, incorporating PUMA's advanced technologies, Cloudspun and Shapeluxe, to enhance performance without compromising comfort or style. The vibrant color palette takes inspiration from the dramatic volcanic landscape, ensuring that each item is as unique as the natural beauty it represents. Pamela Reif emphasizes the importance of finding one’s power and freshness.

The collection is now available for purchase through the European PUMA online store and at full-price PUMA stores across Europe. Additionally, it will be accessible to Pamela's community in regions such as China, the United Arab Emirates, Saudi Arabia, India, North America, and Ukraine. This collaboration redefines athleisure but also serves as a reminder for women to embrace their power in both fitness and everyday activities. With its focus on empowerment and performance, the PUMA x Pamela Reif collection is set to make a significant impact in the athleisure market.