In October 2024, Qualcomm and Google announced a strategic collaboration aimed at revolutionizing the automotive sector through the integration of the Snapdragon Digital Chassis and Google’s in-vehicle technologies. This partnership will establish a standardized reference framework for developing generative AI-enabled digital cockpits and software-defined vehicles (SDVs). Qualcomm will take the lead in go-to-market strategies, focusing on scaling and customizing the joint solution across the automotive ecosystem.

This collaboration highlights the power of co-innovation, enabling automakers to enhance their innovation processes, expedite deployment cycles, and introduce connected services leveraging Google Cloud. Qualcomm Technologies, Inc. has outlined a multi-year technology partnership with Google to drive digital transformation in the automotive industry. Building on their existing relationship, the companies will utilize complementary technologies from the Snapdragon Digital Chassis, Android Automotive OS, and Google Cloud to create a new standardized reference platform specifically designed for cockpit solutions powered by generative artificial intelligence (Gen AI). Central to this initiative is Google AI, which will enable Gen AI-driven in-car experiences, including intuitive voice assistants, immersive navigation, and real-time updates tailored to driver needs. This will be powered by Snapdragon® heterogeneous edge AI system-on-chips (SoCs) and Qualcomm® AI Hub, which simplifies the deployment of AI models across vision, audio, and speech applications in the cockpit. Nakul Duggal, group general manager for automotive, industrial, and cloud at Qualcomm Technologies, emphasized the significance of this collaboration, stating, “Our partnership with Google marks a pivotal milestone in fostering innovation and developing cutting-edge Gen AI-enabled solutions.

This initiative will unlock new possibilities for automakers and Tier-1 suppliers, enabling the creation of safe and digitally advanced experiences.” He expressed enthusiasm about extending the collaboration to further enhance automotive innovation and lead market efforts in conjunction with their partner ecosystem, ensuring a seamless development experience for customers. Patrick Brady, VP of Engineering at Google, noted, “The automotive industry is on the brink of substantial transformation driven by advancements in generative AI, automated driving solutions, and the capacity for software feature updates throughout a vehicle’s lifecycle.” He conveyed optimism about the ongoing relationship with Qualcomm, highlighting the collaboration's potential to deliver innovative solutions for software-defined vehicles and showcase the power of co-innovation in shaping the future of transportation.