Axalta Coating Systems Launches New Alesta Illusion Collection

United States: Axalta Coating Systems, a US based, manufacturer and supplier of powder and liquid coatings launched its new collection of powder coatings named “Alesta Illusion”. This newly launched collection of super durable polyester powder coatings offers twelve high gloss colours which can be used to protect and beautify the varied range of construction material. The products under this collection are designed with advance technology which creates illusion of changing colour and produce mesmerising effects, especially when observed under sunlight. Additionally, the technology used for the designing of Alesta Illusion products also ensures the high weatherability, durability and protectiveness which make this coating product suitable for interior and exterior application.

TechSci Research depicts that the introduction of the new and advance coatings products would help the company to strengthen its footprint in the global paints & coatings market. The launch of new coatings collection would widen the coatings product portfolio of the company and the company would also cater the growing demand for attractive and protective coatings in efficient manner.

 According to the recently published report by TechSci Research, “Global Pigments Market By Type (Inorganic, Organic and Specialty), By Application (Paints and Coatings, Plastics, Printing Inks, Construction and Others), Competition Forecast and Opportunities, 2011 – 2021”, global pigments market size is estimated to cross US$ 34 billion by 2021. Segment-wise, inorganic pigments dominated the overall market in 2015, and this trend is anticipated to continue through 2021. Inorganic pigments are widely used in paints & coatings and plastics to provide various functional properties such as heat stabilization, antistatic, flame retardants, anti-block and UV stabilization. In 2015, Asia-Pacific region dominated the global pigments market, owing to huge presence of paints & coatings, plastics, construction and printing ink industries, coupled with increasing investments across diverse industry verticals. Few of the major companies operating in the global pigments market include BASF, Clariant, Huntsman, Tronox, and Lanxess, among others.