Intimate Lingerie Market to Grow with a CAGR of 7.8% through 2029

The global intimate lingerie market is driven by the shift in societal attitudes towards body positivity and self-acceptance. The increased awareness and acceptance of diverse body types and sizes, leading consumers to seek intimate lingerie. 

According to TechSci Research report, “Intimate Lingerie Market - Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029F”, the global intimate lingerie market was valued at USD 20.14 Billion in 2023 and is expected to reach USD 31.61 Billion by 2029 with a CAGR of 7.8% during the forecast period. The intimate lingerie market is experiencing steady growth, driven by key factors such as rising consumer awareness of body positivity, increasing demand for comfort and style, and the growing importance of inclusivity in fashion. One of the major drivers is the shift towards body-inclusive products, where brands are expanding their size ranges and offering lingerie that caters to a wider variety of body types and skin tones. This has attracted a more diverse customer base, with consumers seeking products that offer both aesthetic appeal and comfort. The trend toward comfortable, functional lingerie is also being reinforced by the growing athleisure movement, where ease of wear and practicality are paramount. Sustainability is another significant driver. With consumers becoming more eco-conscious, there is a rising demand for lingerie made from eco-friendly materials such as organic cotton, bamboo, and recycled fabrics. Brands that incorporate ethical manufacturing practices and sustainable sourcing are gaining favor, especially among younger, environmentally conscious shoppers. The market also faces several challenges. The rise of e-commerce, while offering opportunities, also brings intense competition. Online shopping has made it easier for new brands to enter the market, creating a highly fragmented landscape. As a result, companies must invest in digital marketing and customer engagement to differentiate themselves. Additionally, supply chain disruptions, particularly in sourcing raw materials and manufacturing, pose challenges for brands aiming to maintain both affordability and sustainability. The intimate lingerie market is fueled by trends in inclusivity, comfort, and sustainability, yet brands must navigate competitive pressures and operational challenges to succeed.

Browse over xx market data Figures spread through xx Pages and an in-depth TOC on "Global Intimate Lingerie Market.” 

The global intimate lingerie market is segmented into product, distribution channel, region, and company. 

The intimate lingerie market is segmented based on distribution channel into online and offline. The intimate lingerie market is witnessing a significant shift toward the online distribution channel, which has emerged as the fastest-growing segment in recent years. This growth is driven by several factors, including the increasing prevalence of e-commerce, changing consumer preferences, and the convenience of online shopping. The digital revolution has transformed how consumers shop for intimate apparel, offering them a wide range of options and allowing them to explore brands and styles that may not be readily available in physical stores. This has opened opportunities for both established lingerie brands and new entrants to tap into a broader audience. One of the key advantages of the online segment is the ability to offer a more personalized shopping experience. Many lingerie brands utilize data-driven tools such as virtual fitting rooms, size calculators, and personalized recommendations, making it easier for customers to find products that meet their specific needs without the discomfort of in-store fittings. This has particularly resonated with customers who value privacy, as they can shop from the comfort of their homes.

Online platforms often provide a wider selection of products, including niche and specialty lingerie lines that cater to diverse body types, sizes, and preferences. This increased variety has been crucial in driving demand, especially for body-inclusive brands that may have limited availability in traditional retail outlets.  Moreover, competitive pricing, regular discounts, and the ease of comparing products across various brands have made online shopping attractive. Social media influencers and targeted digital marketing campaigns have also played a significant role in promoting lingerie brands, particularly to younger consumers who are more digitally engaged. The online segment is revolutionizing the intimate lingerie market, offering a combination of convenience, variety, and personalization that resonates with modern consumers. This trend is expected to continue, with more brands investing in robust e-commerce strategies to capture this growing demand. The Asia Pacific market is the fastest growing region in the market, owing to the rising disposable incomes and the expanding middle-income groups in countries like China, Japan, and Southeast Asian nations. E-commerce has played a critical role, particularly in China, where platforms like Tmall and JD.com have become popular for lingerie purchases. Similarly, the Indian market has seen substantial growth, fueled by urbanization and exposure to global fashion trends, with women increasingly embracing individuality and body confidence.

Major companies operating in global intimate lingerie market are:

• Victoria’s Secret & Co. 
• Reliance Retail Limited (Zivame)
• Gap, Inc.
• Triumph Intertrade AG.
• Calvin Klein, Inc.
• Wacoal EMEA LTD
• Chantelle SA
• HanesBrands Inc
• Hunkemöller B.V. 
• The Natori Company Inc. 

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“One notable trend in the intimate lingerie market is the increasing focus on body positivity and inclusivity. Consumers are now seeking lingerie that not only provides comfort and style but also caters to diverse body types and skin tones. Brands are responding by expanding their size ranges and offering products in a variety of nude shades that reflect the full spectrum of skin tones. This shift is especially prominent among younger consumers who value representation and empowerment in their fashion choices. Lingerie brands have led the way in promoting body positivity through inclusive advertising campaigns featuring models of various sizes, shapes, and backgrounds. This trend has reshaped the market, pushing other brands to follow suit. Inclusivity has moved beyond just marketing to become a core value, encouraging both established and emerging brands to create products that appeal to a more diverse and socially-conscious customer base “. Said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

"Intimate Lingerie Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product (Briefs, Bras, Shapewear, Others), By Distribution Channel (Online, Offline), By Region, & Competition, 2019-2029F”, has evaluated the future growth potential of global intimate lingerie market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global intimate lingerie market.

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