North America Baby Bottle Market to Grow with a CAGR of 4.8% through 2029
North America’s baby bottle market is driven by rising parental spending on childcare items, increasing popularity of sustainably made baby feeding bottles, and growing focus of pediatricians on childcare education
According to
TechSci Research report, “North America Baby Bottle Market – By Country, Competition, Forecast & Opportunities, 2029F”, North
America Baby Bottle Market was valued at USD 284.10 Million in 2023 and is
expected to reach USD 376.39 Million by 2029 with a CAGR of 4.8% during the
forecast period, driven by various socio-economic factors, technological
advancements, and changing consumer preferences. The market is influenced by
the rising awareness among parents about the importance of proper nutrition and
feeding methods for infants. Baby bottles are essential for feeding infants,
whether with formula milk, expressed breast milk, or other liquids. This market
caters to a broad spectrum of consumers, including working parents,
stay-at-home parents, and caregivers, each with distinct needs and preferences.
Parents today are more informed about the potential risks associated with
certain materials used in baby products. The demand for BPA-free,
phthalate-free, and eco-friendly baby bottles has grown significantly.
Manufacturers are responding to these concerns by developing products that are
not only safe but also cater to the health-conscious consumer segment, which
prioritizes the well-being of their infants. The introduction
of innovative products has also fueled market growth. Features such as
anti-colic designs, temperature indicators, and bottles that closely mimic
breastfeeding have become increasingly popular. These advancements not only
enhance the feeding experience but also address common concerns such as colic,
gas, and overfeeding. The North American market benefits from a relatively high
level of disposable income, allowing parents to invest in premium baby
products. This economic factor supports the growth of the baby bottle market,
particularly in segments that focus on premium and high-end products.
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"North America Baby Bottle Market.”
The North
America Baby Bottle market is segmented into type, material, distribution
channel, country, and company.
The North America Baby Bottle market is segmented
based on distribution channels into online and offline.
The online channel is indeed emerging as the fastest-growing segment in
the North America Baby Bottle market driven by the increasing adoption of
e-commerce platforms by parents for purchasing baby products, including baby
bottles, has been a significant driver. The convenience of browsing a wide
range of products, reading reviews, and making purchases from the comfort of
home appeals to busy parents.
Brands are
leveraging digital marketing strategies and social media platforms to reach a
broader audience. Influencer marketing, targeted ads, and promotional campaigns
on platforms like Instagram and Facebook are contributing to the increased
visibility and sales of baby bottles online. The rise of subscription-based
models for baby products, including bottles, is encouraging repeat purchases
online. These services offer convenience and often come with discounts, making
them attractive to parents looking for consistent and reliable supplies. Online
platforms offer a vast range of baby bottle brands and types, from standard
bottles to specialized ones for colic or sensitive feeding. This extensive
variety is more readily available online than in physical stores, drawing
consumers to the online channel. The COVID-19 pandemic accelerated the shift
towards online shopping as physical stores faced restrictions or closures. This
change in shopping behavior has persisted even post-pandemic, solidifying the
online channel's position in the market. Overall, the online channel's growth
in the North America Baby Bottle market reflects broader consumer trends
towards digital shopping and the evolving needs of modern parents. The evolving
parenting styles in the U.S., including the rise of working mothers and
dual-income households, have increased the demand for convenient and efficient
baby feeding solutions. Baby bottles that are easy to clean, portable, and
compatible with breast pumps have gained popularity, reflecting the changing
needs of modern parents. This cultural shift towards convenience and
practicality contributes to the sustained growth of the baby bottle market in
the United States.
Major companies
operating in North America Baby Bottle market are:
- Munchkin, Inc.
- Pigeon
Corporation
- Mayborn Group
Limited
- Babisil
International Ltd.
- Handi-Craft
Company (Dr. Brown’s)
- Newell Brands
Inc.
- Koninklijke
Philips N.V.
- Comotomo Inc.
- Kiinde
- Pacific baby
Incorporated
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“The
demand for multi-functional baby bottles is on the rise in the North American
market, driven by parents' desire for convenience and value for money.
Multi-functional bottles offer versatility, allowing them to serve multiple
purposes beyond just feeding. This trend reflects the broader consumer
preference for products that offer practical benefits and streamline everyday
tasks. One of the key features of multi-functional baby bottles is their
compatibility with breast pumps. These bottles can be directly attached to the
pump, allowing mothers to express milk and feed their babies from the same
container, reducing the need for multiple products and simplifying the feeding
process. This integration is particularly appealing to working mothers who need
to pump and store milk efficiently. Another popular multi-functional feature is
the ability to convert baby bottles into sippy cups or food storage containers
as the baby grows“, said Mr. Karan Chechi, Research Director of TechSci
Research, a research-based management consulting firm.
"North America Baby Bottle Market By Type (Angle-neck Bottles, Vented Bottles, Wide-mouth Bottles, and Others), By Material (Plastic, Stainless Steel, Glass, and Silicone), By Distribution Channel (Online and Offline), By Country, Competition, Forecast & Opportunities, 2019-2029F”, has evaluated the future growth potential of North
America Baby Bottle market and provides statistics & information on market
size, structure and future market growth. The report intends to provide
cutting-edge market intelligence and help decision makers take sound investment
decisions. Besides, the report also identifies and analyzes the emerging trends
along with essential drivers, challenges, and opportunities in the North
America Baby Bottle market.
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