India Beer Market to Grow with a CAGR of 5.8% through 2030

The India’s beer market is driving owing to the increasing preference for alcoholic beverages, especially among millennials, during social and cultural events, as well as the changing lifestyles of consumers and the rising brand consciousness regarding imported and premium beers.

According to TechSci Research report, “India Beer Market – By Region, Competition Forecast & Opportunities, 2030F”, India Beer Market was valued at USD 11.36 Billion in 2024 and is expected to reach USD 15.93 Billion by 2030 with a CAGR of 5.8% during the forecast period. The India beer market is one of the most dynamic segments of the country’s alcoholic beverage industry, marked by significant growth in recent years. This growth is driven by a confluence of demographic shifts, changing consumer preferences, and evolving socio-economic factors. However, the market also faces several challenges that could impede its expansion. India’s large and young population is a crucial driver of the beer market. With over 65% of the population under the age of 35, there is a strong demand for beer, which is often the preferred choice of alcohol among younger consumers. Traditional societal norms in India have often frowned upon alcohol consumption, particularly among women. However, these attitudes are gradually shifting, especially in urban areas. As more women enter the workforce and gain financial independence, there is an increasing acceptance of social drinking, which has broadened the customer base for beer companies.

The craft beer movement has gained momentum in India, particularly in metropolitan areas like Bengaluru, Mumbai, and Delhi. Consumers, especially millennials, are increasingly seeking unique and artisanal beer experiences, leading to the rise of microbreweries. This trend is fostering innovation and differentiation within the beer market. The Indian beer market is heavily regulated, with stringent state-level laws governing production, distribution, and sale. Additionally, high taxes and duties on beer make it relatively expensive, which can deter consumption. The tax structure varies from state to state, adding complexity for manufacturers and distributors. Beer faces stiff competition from other alcoholic beverages such as whiskey, rum, and vodka, which have traditionally been more popular in India. The preference for stronger spirits is deeply rooted in Indian drinking culture, making it challenging for beer to capture a larger share of the alcoholic beverage market. The COVID-19 pandemic has had a significant impact on the beer market in India, with lockdowns and restrictions on social gatherings leading to a decline in on-premises sales. Although there has been a recovery, the long-term impact of the pandemic on consumer behavior and market dynamics remains uncertain. The India beer market presents substantial growth opportunities driven by demographic trends, changing social norms, and rising disposable incomes, it also faces significant challenges such as regulatory hurdles, cultural sensitivities, and competition from other alcoholic beverages. Navigating these challenges will be crucial for sustained growth in the market.

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The India beer market is segmented into product type, flavor, distribution channel, region, and company.

The India beer market is segmented based on distribution channel into on-trades, and off-trades, with the on-trade segment, which includes bars, pubs, restaurants, and hotels, has emerged as the fastest-growing channel in recent years. This growth is fueled by several factors that reflect changing consumer behaviors, urbanization, and the evolution of social drinking culture in India. With the rapid urbanization of India, particularly in metropolitan areas like Mumbai, Delhi, Bengaluru, and Pune, there has been a significant shift in lifestyle patterns. As more people move to cities, they are exposed to diverse social experiences, including dining out and socializing in bars and pubs. This shift has led to increased footfall in on-trade establishments, where consumers are more likely to experiment with different types of beer, including craft and premium varieties. Social drinking is becoming more acceptable in Indian society, especially in urban areas. This change in social norms has encouraged the growth of bars and pubs, which are increasingly seen as safe and socially acceptable spaces for both men and women to enjoy alcoholic beverages, including beer. On-trade venues provide a unique consumer experience that cannot be replicated by off-trade channels like liquor stores or supermarkets. The ambiance, service, and the opportunity to try a variety of beers on tap or in bottles make on-trade establishments particularly appealing to consumers seeking a more engaging and enjoyable drinking experience. The rise of microbreweries across India has significantly boosted the on-trade segment. Microbreweries often operate their own pubs or taprooms, where they serve freshly brewed beer, attracting beer enthusiasts who value quality and variety. These establishments have become popular social hubs, further driving the growth of the on-trade channel. In conclusion, the on-trade channel is set to play a pivotal role in the future expansion of the India beer market, driven by urbanization, changing social norms, and a growing preference for experience-driven consumption.

Major companies operating in India beer market are:

• United Breweries Limited
• B9 Beverages Private Limited
• Arbor Brewing Company (India) Private Limited 
• Carlsberg India Private Limited
• Devans Modern Breweries Limited
• SOM Distilleries and Breweries Limited
• Gateway Brewing Co. LLP
• Khemani Distilleries Pvt. Ltd
• Inbrew Beverages Private Limited 
• Onkara Beverages & Hospitality Private Limited 

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“The craft beer segment in India is expanding swiftly, fueled by a burgeoning interest in unique and artisanal brews. This trend is particularly pronounced among the young, adventurous demographic, including millennials and Gen Z, who seek distinctive flavors and experiences beyond mainstream options. Craft breweries are proliferating in metropolitan areas like Bengaluru, Mumbai, and Delhi, offering diverse and innovative products. This shift towards craft beer is also supported by growing consumer knowledge and appreciation for brewing techniques and ingredients, contributing to the segment's rapid growth and the emergence of a vibrant craft beer culture in India“, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

India Beer Market By Product Type (Standard Lager, Premium Lager, Specialty Beer), By Flavor (Flavored, Non-flavored), By Distribution Channel (On-Trades, Off-Trades), By Region, Competition Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of India beer market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India beer market.

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