AI/ML in Media and Entertainment Market is expected to Grow with a CAGR of 28.36% through 2029

Rise in need for enhanced content personalization, predictive analytics, and automation of production processes, enabling more engaging and efficient user experiences is expected to drive AI/ML in Media and Entertainment Market throughout the forecast period.

According to TechSci Research report, “AI/ML in Media and Entertainment Market – Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029F”, the Global AI/ML in Media and Entertainment Market was valued at USD 15.38 billion in 2023 and is expected to grow at a CAGR of 28.36% during the forecast period. AI/ML in Media and Entertainment Market is experiencing a surge in demand in the forecast period. A growing trend in the AI/ML in media and entertainment market is the rise of AI-powered virtual influencers and characters, which are becoming increasingly popular in social media, advertising, and entertainment content. These AI-generated personalities are crafted using machine learning algorithms to simulate human behavior, speech, and decision-making, allowing them to interact with audiences in highly realistic ways. Virtual influencers like Lil Miquela have already gained significant traction, collaborating with brands, participating in social media campaigns, and even starring in music videos. These virtual figures can engage with fans, create content, and even respond to real-time interactions, offering brands a new way to connect with consumers. As AI technology advances, these virtual personalities are expected to become even more lifelike and influential, creating new opportunities for storytelling, marketing, and fan engagement. The growing acceptance and success of virtual influencers demonstrate the potential for AI to reshape how content is produced, consumed, and monetized in the media and entertainment sector.

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Based on the Solutions, the Hardware segment held the largest Market share in 2023. The AI and machine learning (ML) market in the media and entertainment sector is experiencing substantial growth, particularly within the hardware segment, driven by several pivotal factors. The increasing demand for immersive and interactive content is a primary driver, compelling media and entertainment companies to invest in advanced hardware solutions that can efficiently process and render high-quality content. AI and ML technologies are crucial for enhancing content creation and distribution, enabling real-time data analysis, and delivering personalized experiences to audiences. High-performance computing hardware, such as Graphics Processing Units (GPUs) and specialized processors, are essential for executing complex algorithms and handling vast amounts of data generated by AI and ML systems. As media companies strive to stay competitive, they are adopting hardware that supports advanced AI-driven applications like augmented reality (AR), virtual reality (VR), and high-definition video processing.

The growing need for automated content moderation, sentiment analysis, and recommendation systems requires robust hardware solutions capable of supporting sophisticated AI models. The proliferation of digital content and the rise of streaming services are further fueling the demand for hardware that can manage large-scale data and deliver seamless user experiences. Furthermore, innovations in hardware, such as the development of AI-specific chips and edge computing devices, are enabling faster processing and reducing latency, which is crucial for real-time applications in media and entertainment. The convergence of AI with hardware is also leading to the creation of new business models and revenue streams, such as targeted advertising and subscription-based services, which are reshaping the industry landscape. As AI and ML technologies continue to evolve, media and entertainment companies are increasingly investing in cutting-edge hardware to leverage these advancements, enhance operational efficiency, and drive growth. This trend is expected to accelerate as the demand for high-performance, AI-capable hardware continues to rise, positioning the hardware segment as a key driver of the AI and ML market in media and entertainment.

In terms of region, Asia-Pacific is the fastest growing region in the Global AI/ML in Media and Entertainment Market, driven by rapid technological advancements and increasing digitalization across the region. Countries like China, India, Japan, and South Korea are investing heavily in AI and machine learning to enhance content creation, distribution, and user engagement. The growing adoption of streaming platforms, along with the rising demand for personalized content, is fueling the need for advanced AI-driven algorithms. The region’s strong focus on innovation, coupled with the expansion of e-sports, gaming, and digital advertising, is further accelerating AI/ML applications. With a large and tech-savvy population, along with robust investments in smart technologies, the Asia-Pacific market is well-positioned to lead the global AI/ML revolution in the media and entertainment sector, offering immense opportunities for both local and international players.

Major companies operating in the Global AI/ML in Media and Entertainment Market are:

• Alphabet Inc.
• Apple Inc.
• Sony Pictures Entertainment Inc.
• NBCUniversal Media, LLC
• Alibaba Cloud International
• IBM Corporation
• Microsoft Corporation
• Nvidia Corporation

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“The Global AI/ML in Media and Entertainment Market is expected to rise in the upcoming years and register a significant CAGR during the forecast period. The AI and machine learning (ML) in media and entertainment market is ripe with opportunities as technology revolutionizes content creation and distribution. AI-driven tools offer enhanced capabilities in personalization, enabling tailored content recommendations and targeted advertising, which drive higher engagement and monetization. ML algorithms streamline production processes, from scriptwriting and editing to visual effects and automated video tagging. The rise of deep learning enhances content analysis, allowing for advanced sentiment analysis and audience insights. AI-powered platforms facilitate efficient content management and improved user experiences, positioning AI and ML as pivotal to innovation and growth in the media and entertainment industry. Therefore, the Market of AI/ML in Media and Entertainment is expected to boost in the upcoming years.,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based global management consulting firm.

“AI/ML in Media and Entertainment Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented, By Solutions (Hardware, Services), By Application (Gaming, Fake Story Detection, Plagiarism Detection Personalization, Production Planning & Management, Sales & Marketing, Talent Identification, Content Capture, and Others), By End User (Film and Television, Music, Sports, Media Agencies, and Others), By Region & Competition, 2019-2029F”, has evaluated the future growth potential of Global AI/ML in Media and Entertainment Market and provides statistics & information on the Market size, structure, and future Market growth. The report intends to provide cutting-edge Market intelligence and help decision-makers make sound investment decisions., The report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Global AI/ML in Media and Entertainment Market.

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