Press Release

Leisure Travel Market to grow with a CAGR of 22.73% through 2029

The Global Leisure Travel Market is experiencing robust growth driven by rising disposable incomes, increasing travel preferences, and enhanced digital booking platforms, with a focus on personalized and sustainable travel experiences.

According to TechSci Research report, “Leisure Travel Market - Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029F”, The global Leisure Travel market was valued at USD 1.39 Trillion in 2023 and is expected to reach USD 4.75 Trillion by 2029 with a CAGR of 22.73% through 2029. The global Leisure Travel market has seen significant growth, driven by the increasing disposable incomes of the middle class, rapid urbanization, and the growing desire for unique travel experiences. As travelers seek to explore new destinations and cultures, the market has expanded to include a wide range of travel options, from luxury vacations and adventure tourism to budget-friendly trips and sustainable travel experiences. The rise of digital platforms has revolutionized the way people plan and book their travels, with online travel agencies, mobile apps, and social media playing crucial roles in influencing travel decisions.

The leisure travel market has shown strong resilience, with a shift towards domestic and regional travel, especially in Asia-Pacific, which has emerged as the dominant region. There is a notable trend towards personalized and experiential travel, where tourists prioritize immersive cultural experiences over traditional sightseeing. Sustainable travel is also gaining traction as more travelers become conscious of their environmental footprint, leading to increased demand for eco-friendly accommodations and responsible tourism practices. However, the market faces challenges such as geopolitical uncertainties, economic fluctuations, and concerns over health and safety, which can impact travel demand. Despite these challenges, the market's outlook remains positive, with continuous growth expected, fueled by innovation in travel technology, evolving consumer preferences, and the ongoing recovery of the global travel industry.

The global leisure travel market is primarily driven by several key factors, each contributing to the sector's robust growth and evolving dynamics. One of the foremost drivers is the increase in disposable incomes, particularly among the middle class in emerging economies. As more people gain financial stability, they are increasingly allocating funds towards travel and leisure activities. This rise in income levels, coupled with a growing middle-class population, has expanded the market's consumer base, particularly in regions like Asia-Pacific, where economic growth has been rapid. Another significant reason is the technological advancements that have transformed the way people plan, book, and experience travel.

The proliferation of online travel agencies (OTAs), mobile apps, and digital platforms has made it easier for consumers to research destinations, compare prices, and book trips instantly. These platforms often offer personalized recommendations based on user preferences, enhancing the overall travel experience. Social media also plays a crucial role, as it influences travel decisions and destinations by showcasing travel experiences and fostering a desire to explore new places. The growing demand for experiential and personalized travel is also a critical driver. Modern travellers increasingly seek unique experiences that allow them to connect with local cultures, participate in immersive activities, and create lasting memories. This trend has led to the rise of niche markets such as adventure tourism, wellness travel, and cultural tourism, all of which cater to specific interests and preferences.


Browse over xx market data Figures spread through xx Pages and an in-depth TOC on "Global Leisure Travel Market.” 


The global Leisure Travel market is segmented into Traveler Types, Age Group, Expenditure Type, Sales Channel, Region.

In the global leisure travel market, the online channel is the fastest-growing segment. This growth can be attributed to the increasing penetration of the internet and the widespread adoption of smartphones and digital technology. Online travel agencies (OTAs), mobile apps, and booking platforms have revolutionized the way travelers plan and book their trips, offering convenience, real-time updates, and personalized recommendations. The ease of comparing prices, reading reviews, and accessing exclusive deals online has made it the preferred choice for many consumers. The ability to book and manage travel itineraries from anywhere at any time has significantly enhanced the user experience. Social media platforms and travel blogs also play a crucial role in driving traffic to online channels by influencing travel decisions and showcasing destinations. This shift from conventional channels to online platforms reflects broader digital transformation trends, with more consumers valuing the efficiency and flexibility that online booking solutions provide.

The online channel continues to expand rapidly, outpacing traditional travel agencies and conventional sales methods in growth. The rapid growth of the online channel is further fuelled by advancements in technology, such as artificial intelligence (AI) and machine learning, which enhance the personalization of travel recommendations and optimize user experiences. These technologies allow online platforms to analyze vast amounts of data to offer tailored suggestions and targeted promotions, thus increasing customer engagement and conversion rates. The online channel’s rapid growth is driven by technological advancements, changing consumer preferences, and the benefits of digital convenience, positioning it as the dominant and fastest-growing segment in the global leisure travel market. 


Major companies operating in global Leisure Travel market are:

  • Expedia Group, Inc.
  • Booking Holdings, Inc.
  • Tripadvisor, Inc.
  • Trip.com Travel Singapore Pte. Ltd.
  • GRUPO HU VIAGENS DE TURISMO S.A.
  • trivago N.V.
  • Thomas Cook Tourism (UK) Company Limited
  • MakeMyTrip Pvt. Ltd.
  • Hays Travel Limited
  • Airbnb, Inc.


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The growth of the Global Leisure Travel Market is propelling the growth in the increasing availability and accessibility of disposable income among the middle class. As economic conditions improve and household incomes rise, particularly in emerging markets, there is a notable increase in consumer spending on discretionary activities, including travel. This upward trend in disposable income enhances individuals' financial capacity to indulge in leisure and recreational activities, thereby expanding the market's consumer base. The burgeoning middle class, especially in rapidly developing regions such as Asia-Pacific, represents a significant market segment with growing spending power and an increasing propensity to invest in travel experiences. This demographic shift is supported by broader economic growth, urbanization, and improved living standards, which collectively drive higher demand for leisure travel“, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

Leisure Travel Market- Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Traveler Type (Solo, Group), By Age Group (Baby Boomers, Generation X, Millennial, Generation Z), By Expenditure Type (Lodging, Transportation, Food and Beverage, Events and Entertainment, and Others), By Sales Channel (Conventional Channel, Online Channel), By Region & Competition, 2019-2029F”, has evaluated the future growth potential of global Leisure Travel market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global Leisure Travel market. 


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Leisure Travel Market- Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Traveler Type (Solo, Group), By Age Group (Baby Boomers, Generation X, Millennial, Generation Z), By Expenditure Type (Lodging, Transportation, Food and Beverage, Events and Entertainment, and Others), By Sales Channel (Conventional Channel, Online Channel), By Region & Competition, 2019-2029F

Consumer Goods and Retail | Nov, 2024

The Global Leisure Travel market is experiencing robust growth driven by rising disposable incomes, increasing travel preferences, and enhanced digital booking platforms, with a focus on personalized and sustainable travel experiences.

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