Press Release

AI in Social Media Market is expected to grow at a CAGR of 26.03% through 2029

Global AI in Social Media Market is expected to grow owing to Automated Insights & Reporting and Cost Efficiency Technologies throughout the forecast period


According to TechSci Research report, “AI in Social Media Market - Global Industry Size, Share, Trends, Opportunity, and Forecast 2019-2029F”, Global AI in Social Media Market was valued at USD 1.68 billion in 2023 and is expected to reach USD 6.79 billion by 2029 with a CAGR of 26.03% during the forecast period. A prominent trend in the global AI in social media market is the integration of AI with augmented reality (AR) and virtual reality (VR) technologies. This convergence is transforming the way users interact with social media platforms by creating immersive and interactive experiences that blend digital content with the real world. AR and VR technologies, combined with AI, offer new opportunities for engagement, creativity, and marketing within social media environments. In 2024, the commercial applications of augmented and virtual reality (AR/VR) anticipated to attract the highest investments are training and industrial maintenance. Together, these two sectors are forecasted to receive a combined investment of USD4.1 billion. This highlights the growing recognition of AR/VR's value in enhancing workforce training and streamlining industrial operations.

AR applications, powered by AI, enable users to overlay digital elements onto their real-world surroundings through smartphones or AR glasses. For instance, social media platforms are increasingly incorporating AI-driven AR filters and effects that allow users to enhance their photos and videos with virtual elements, such as masks, accessories, and animations. These interactive features not only provide entertainment but also encourage user participation and content sharing, contributing to greater engagement and virality.

In the realm of VR, AI is enhancing the creation of virtual environments and experiences. Social media platforms are exploring VR spaces where users can interact in fully immersive digital worlds, attend virtual events, and socialize in new ways. AI plays a crucial role in generating realistic avatars, managing virtual interactions, and personalizing VR experiences based on user preferences and behaviors.

The integration of AI with AR and VR also presents significant opportunities for marketers. Brands can use these technologies to create innovative advertising campaigns and immersive brand experiences that captivate users and drive engagement. For example, AI-driven AR ads can provide interactive product trials or virtual try-ons, while VR experiences can offer virtual store tours or live events.

Overall, the convergence of AI with AR and VR is reshaping the social media landscape, offering new ways for users to interact with content and for brands to connect with their audiences in more engaging and meaningful ways. This trend is expected to continue evolving, driving further innovation and expansion in the social media market.


 

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Based on Service, the Professional Service segment dominated the market in 2023, due to its critical role in facilitating the implementation, management, and optimization of AI technologies for businesses. Professional services encompass a wide range of activities, including consulting, integration, and support, which are essential for harnessing the full potential of AI in social media applications.

AI integration and implementation require specialized knowledge and expertise to ensure that the technology aligns with business goals and integrates seamlessly with existing systems. Professional service providers offer consulting services that help companies design and execute AI strategies tailored to their specific needs. This involves evaluating current social media practices, identifying opportunities for AI applications, and developing customized solutions that enhance marketing efforts, user engagement, and data analytics.

Moreover, the integration of AI technologies into social media platforms often involves complex technical processes, including the setup of AI algorithms, data management, and system interoperability. Professional services play a crucial role in managing these technical aspects, ensuring that AI solutions are effectively deployed and operate smoothly within the social media ecosystem. These services also include training and support, which are vital for enabling businesses to fully leverage AI tools and optimize their performance. Additionally, the rapidly evolving nature of AI technologies means that businesses need ongoing support and expertise to stay current with the latest advancements and best practices. Professional service providers offer continuous support and maintenance, helping businesses adapt to new developments, address technical challenges, and maximize the value of their AI investments.

The growing complexity of AI technologies and the increasing demand for tailored solutions drive the need for professional services. As businesses seek to enhance their social media strategies through AI, they rely on professional service providers to deliver the expertise and support necessary for successful implementation and optimization. This trend positions the Professional Service segment as a dominant force in the global AI in social media market, reflecting its essential role in helping businesses navigate and capitalize on the opportunities presented by AI technologies.

Based on region, Asia Pacific is the fastest-growing region in the global AI in social media market, driven by rapidly expanding digital infrastructures, a tech-savvy population, and significant investments in AI technologies. Countries like China, India, and Japan are leading this growth, leveraging AI to enhance customer experience, content personalization, and data analytics on social media platforms. In 2023, the use of AI-driven tools for targeted advertising, sentiment analysis, and automation of customer service was increasingly adopted by regional businesses. Moreover, AI integration helps address the specific needs of large, diverse markets by personalizing interactions at scale. This surge is also fueled by the expansion of e-commerce and the increased mobile internet penetration across the region, which are accelerating the use of social media for marketing and engagement. These factors have positioned Asia Pacific at the forefront of innovation in AI-powered social media solutions.


Key market players in the Global AI in Social Media Market are:-

  • Google LLC
  • Microsoft Corporation
  • Meta Platforms, Inc.
  • Amazon.com, Inc.
  • IBM Corporation
  • Adobe Inc.
  • Salesforce, Inc.
  • Baidu Inc.
  • Snap Inc.
  • Qualtrics, LLC

 

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“The global AI in social media market presents significant opportunities driven by the rapid evolution of technology and changing consumer expectations. One major opportunity lies in the development of advanced AI-driven analytics tools, which can provide deeper insights into user behavior, preferences, and engagement patterns. These tools enable brands to tailor their strategies more effectively and optimize their marketing efforts, leading to improved ROI. Additionally, the rise of personalized content and targeted advertising offers opportunities for enhanced customer engagement and retention. AI can automate and refine content creation, allowing for more dynamic and responsive interactions with audiences. Another opportunity is the integration of AI with emerging technologies such as augmented reality (AR) and virtual reality (VR), which can create immersive and interactive social media experiences. This convergence opens new avenues for innovative marketing campaigns and virtual experiences that resonate with users. Furthermore, the growing emphasis on ethical AI practices and data privacy offers opportunities for companies to differentiate themselves by adopting transparent and responsible AI solutions. These opportunities position AI as a transformative force in the social media landscape, driving innovation and growth in the market.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based global management consulting firm.

AI in Social Media Market - Global Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Application (Sales and Marketing, Customer Experience Management, Image Recognition, Predictive Risk Assessment), By Service (Managed Service, Professional Service), By End User (Retail, E-commerce, Banking Financial Services and Insurance (BFSI), Media and Advertising, Education, Other), By Region & Competition 2019-2029F”, has evaluated the future growth potential of Global AI in Social Media Market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global AI in Social Media Market.


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