South Korea Dietary Supplements Market to Grow with a CAGR of 7.05% through 2029

Increasing Health and Wellness Awareness and Rise of Lifestyle-Related Health Issues are expected to drive the South Korea Dietary Supplements Market growth in the forecast period, 2025-2029

According to TechSci Research report, “South Korea Dietary Supplements Market – By Region, Competition, Forecast and Opportunities, 2029F”, the South Korea Dietary Supplements Market stood at USD 1175.25 Million in 2023 and is anticipated to grow with a CAGR of 7.05% in the forecast period through 2029.

The South Korea Dietary Supplements Market is experiencing notable growth driven by several key trends. One significant factor is the increasing preference for plant-based diets, which is shifting consumer demand towards supplements that align with these dietary choices. Products derived from natural sources, such as herbal supplements and plant-based proteins, are gaining traction as they cater to consumers seeking plant-based alternatives.

Also, there is a growing interest in functional and specialized supplements that offer targeted health benefits. Consumers are actively seeking products that address specific health concerns, such as improved digestion, enhanced immune function, and anti-aging properties. This trend is fostering innovation and expansion in the market, leading to the development of more tailored and effective supplement solutions.

Technological advancements are also playing a crucial role in shaping the market. Innovations in biotechnology, including plant cell culture and genetic engineering, are enabling the creation of high-quality, bioavailable ingredients. These technological developments meet the rising consumer demand for precise and effective supplements. The rise of e-commerce and digital health platforms is further transforming the market. Online shopping offers consumers greater convenience, access to a broader range of products, and personalized recommendations, thereby enhancing market reach and consumer engagement.

Government initiatives and support are another driving force. The South Korean government's robust regulatory framework ensures product safety and quality, which builds consumer trust and stimulates market growth. Furthermore, government-led health and wellness campaigns raise awareness about the benefits of dietary supplements, encouraging their adoption as part of a healthy lifestyle. Economic factors also contribute to market expansion. Increased disposable incomes allow consumers to invest more in health and wellness products, including dietary supplements. As economic conditions improve, consumers are more willing to spend on products that support their health goals and enhance their quality of life. Additionally, a shift towards health-conscious spending is evident, with consumers prioritizing expenditures on health-related products, which drives further growth in the dietary supplements market.

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The South Korea Dietary Supplements Market is segmented into product type, form, application, end user, distribution channel, regional distribution, and company.

Based on form, the capsules segment has emerged as the predominant market leader, Capsules are favored for their convenience and precise dosage, which aligns with the preferences of South Korean consumers who value ease of use and reliable health management. The pre-measured dosage of capsules eliminates the need for consumers to measure or mix supplements, making them an attractive choice for busy lifestyles. This ease of consumption contributes to their popularity and widespread use in the market. Capsules are often designed to improve the absorption and bioavailability of active ingredients. Advanced capsule technologies, such as those utilizing enteric coatings or slow-release mechanisms, enhance the effectiveness of dietary supplements by ensuring that ingredients are released at the optimal point in the digestive tract. This technological advantage makes capsules a preferred form for delivering a wide range of supplements, from vitamins and minerals to herbal extracts.

The capsules segment benefits from continuous innovation and product differentiation. Manufacturers are developing various types of capsules, including soft gels, vegetarian capsules, and customized formulations that cater to specific health needs. This innovation provides consumers with a diverse range of options, increasing the appeal of capsules over other forms of dietary supplements. Capsules are often perceived as a premium and high-quality format in the dietary supplements market. The established reputation of capsules for maintaining ingredient integrity and efficacy contributes to consumer trust and preference. This perception supports the dominance of the capsules segment, as consumers are more likely to choose capsules for their perceived reliability and effectiveness.

Regulatory standards and quality assurance practices in South Korea support the prominence of capsules in the market. Capsules are subject to stringent manufacturing and quality control processes, which ensure product safety and consistency. This regulatory oversight reinforces consumer confidence in capsule-based supplements, further driving their market dominance. Current consumer trends, such as the growing emphasis on health and wellness, also drive the dominance of capsules. As consumers become more health-conscious and seek reliable supplement options, the demand for capsules, known for their convenience and effectiveness, increases. This trend aligns with the broader market dynamics and contributes to the sustained growth of the capsules segment.

Major companies operating in South Korea Dietary Supplements Market are:

• Bayer Middle East FZE
• Nestlé Middle East FZE
• New Country Healthcare LLC
• Abbott Laboratories S.A.
• Ultramade Nutrition and beverages Factory
• Quest Vitamins Middle East FZE
• MicroSynergy Pharmaceuticals FZCO
• Geltec Pharmacare FZCO
• Pharmatrade LLC
• Medysinal FZCO

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“the South Korea Dietary Supplements Market is characterized by robust growth driven by evolving consumer preferences, advancements in technology, and an increased focus on health and wellness. The market’s expansion is supported by a rising demand for plant-based and functional supplements, ongoing innovation in product formulations, and the dominance of convenient forms such as capsules. Government initiatives and economic factors further bolster market development, while challenges such as regulatory complexities and market saturation require strategic navigation. Companies that effectively leverage these dynamics and align with consumer trends are well-positioned to capitalize on the opportunities within this vibrant and expanding market”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“South Korea Dietary Supplements Market, By Product Type (Vitamin, Combination Dietary Supplement, Herbal Supplement, Fish Oil & Omega Fatty Acid, Protein, Others), By Form (Tablets, Capsules, Powder, Liquids, Soft Gels), By Application (Energy & Weight Management, General Health, Bone & Joint Health, Immunity, Others), By End User (Infants, Children, Adults, Pregnant Females, Geriatric), By Distribution Channel (Pharmacies and Drug Stores, Supermarkets and Hypermarkets, Online, Others), By Region, Competition, Forecast and Opportunities, 2019-2029F”, has evaluated the future growth potential of South Korea Dietary Supplements Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in South Korea Dietary Supplements Market.

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