Press Release

UAE Vitamin and Mineral Premixes Market to Grow at 6.52% CAGR through 2029

Increasing health & fitness awareness is expected to drive the UAE Vitamin and Mineral Premixes Market in the forecast period 2025-2029


According to TechSci Research report, “UAE Vitamin and Mineral Premixes Market – By Region, Competition, Forecast & Opportunities, 2019-2029F”, UAE Vitamin and Mineral Premixes Market was valued at USD 34.78 Million in 2023 and is anticipated to reach USD 49.44 Million with a CAGR of 6.52% through the forecast period.

Rising disposable incomes in the UAE have significantly impacted the Vitamin and Mineral Premixes market, driving demand for fortified food and beverage products. As economic prosperity grows, so does the ability of consumers to prioritize health and wellness expenditures. This trend is particularly evident in the UAE, where a burgeoning middle class and high per capita income levels enable greater spending on products perceived to enhance health and quality of life. With more disposable income at their disposal, UAE residents are increasingly willing to invest in premium products that offer additional health benefits, such as those fortified with essential vitamins and minerals. Vitamin and mineral premixes play a pivotal role in this scenario, as they allow manufacturers to enrich their products with nutrients without compromising taste or convenience. This fortification meets the evolving preferences of affluent consumers who seek nutritional value alongside sensory satisfaction in their food and beverage choices. The demand for fortified products is bolstered by the perception that such items contribute to a healthier lifestyle and may help prevent diet-related health issues. Manufacturers and retailers capitalize on this consumer sentiment by offering a diverse range of fortified options across various categories, from breakfast cereals and dairy products to energy drinks and snacks.

The clean label trend, which emphasizes transparency in ingredient sourcing and manufacturing processes, is making inroads in the UAE Vitamin and Mineral Premixes Market. Consumers are increasingly scrutinizing product labels, favoring those that contain natural, organic, and minimally processed ingredients. Manufacturers are responding by offering premixes that exclude artificial colors, flavors, and preservatives. This shift aligns with the growing demand for natural and organic food products in the UAE, particularly among affluent consumers who prioritize quality and sustainability. Sustainability is becoming an important consideration in the UAE Vitamin and Mineral Premixes Market. Consumers and manufacturers alike are prioritizing eco-friendly practices, including sustainable sourcing of raw materials and environmentally friendly packaging solutions. Companies that demonstrate a commitment to sustainability are gaining a competitive edge, resonating with environmentally conscious consumers.


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The UAE Vitamin and Mineral Premixes Market is segmented into type, application, form, regional distribution, and company.

Based on form, dry forms are emerging as dominant for several key reasons. Dry premixes, which are typically in powder or granular form, offer several advantages that cater to the preferences and needs of manufacturers and consumers alike. The dry premixes are known for their stability and longer shelf life compared to liquid forms. This stability is crucial in maintaining the potency and efficacy of vitamins and minerals throughout storage and distribution, which is particularly important in the hot climate of the UAE. Dry premixes are easier to handle and transport. They require less stringent storage conditions and are less prone to spillage or contamination during handling and shipping. This ease of handling contributes to lower transportation costs and logistical complexities for manufacturers.

Dry premixes are versatile in application across a wide range of food and beverage products. They can be easily incorporated into dry mixes such as baking mixes, cereals, and powdered beverages, as well as into certain liquid products after reconstitution. This flexibility allows manufacturers to innovate and develop a diverse array of fortified products to meet consumer demand for functional and nutritious foods. However, liquid premixes also have their niche in certain applications, especially in beverages and liquid nutritional supplements where immediate solubility and homogeneity are critical. They offer advantages such as rapid dispersion and ease of blending into liquid matrices, ensuring consistent delivery of nutrients per serving.

Based on region, Abu Dhabi has emerged as the second-largest growing emirate in the UAE Vitamin and Mineral Premixes Market due to several strategic factors. Firstly, Abu Dhabi's robust economic growth and diversified industrial base have fostered a conducive environment for investments in health and nutrition sectors, including the production of premixes. The emirate's strong infrastructure and logistics capabilities facilitate efficient distribution across the UAE and beyond, enhancing market accessibility for manufacturers.

Abu Dhabi's proactive regulatory framework supports innovation and quality standards in food and beverage production, including stringent requirements for fortification and labeling. This regulatory clarity boosts consumer confidence and encourages manufacturers to introduce new fortified products to cater to a health-conscious population. Abu Dhabi's growing population and increasing health awareness drive demand for functional foods and dietary supplements enriched with vitamins and minerals. This demographic shift towards healthier lifestyles further propels the growth of the premix market in the emirate, positioning Abu Dhabi as a pivotal hub for the health and wellness industry in the UAE.

 

Major companies operating in UAE Vitamin and Mineral Premixes Market are:

  • Lycored Corp.
  • B&H Biotechnology Co. Ltd
  • Glanbia PLC
  • Watson Inc.
  • Vitamiks Gida San. Ve. Ticaret Ltd. 
  • Hexagon Nutrition Pvt. Ltd
  • Archer Daniels midland company
  • Koninklijke DSM N.V.
  • Sternvitamin GMBH & Co.
  • Prinova Group LLC.


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“The concept of personalized nutrition is rapidly gaining traction in the UAE, reflecting a growing shift towards health solutions tailored to individual needs. Advances in nutrigenomics—the study of how genetics interact with nutrition are playing a significant role in driving this trend. Consumers are increasingly seeking customized vitamin and mineral premixes that cater to their unique nutritional profiles, considering factors such as age, gender, lifestyle, and even genetic predispositions. This personalized approach ensures that individuals receive optimal nutrition to support their health and wellness goals, from boosting immunity and improving energy levels to addressing specific deficiencies or managing chronic conditions. Healthcare professionals and dieticians are actively endorsing personalized supplementation as an effective strategy for achieving better health outcomes. Their advocacy underscores the importance of addressing nutritional gaps through targeted solutions. To meet this demand, manufacturers are channeling resources into research and development, creating advanced premix formulations that align with these specific requirements. These efforts not only provide consumers with more effective nutritional solutions but also help build stronger brand loyalty”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

UAE Vitamin and Mineral Premixes Market, By Type (Vitamins, Minerals, Vitamins & Mineral Combinations), By Application (Food & Beverages, Feed, Healthcare, Cosmetic & Personal Care), By Form (Dry, Liquid), By Region, Competition, Forecast & Opportunities, 2019-2029F”, has evaluated the future growth potential of UAE Vitamin and Mineral Premixes Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in UAE Vitamin and Mineral Premixes Market.

 

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