Bajaj Electricals Ltd. Has Launched Corona, a 3 step LED Dimmer Bulb
India: Bajaj Electricals
Ltd, is one of India’s trusted names in kitchen and electrical home appliances.
The company has come up with its new Bajaj Corona 3 step LED dimmer bulbs. The
product has unique and innovative features in the sense that it allows consumer
to enjoy 3 stages of ambient lighting in which customer can adjust its wattage
and can operate it with a simple on-off switch, it also come in Cool Day lights
with 2 variants of 8W and 12 W. Along with improved light solution, the
company’s this 3 step LED dimmer also conserves 85% energy over conventional
bulbs. The company’s product is expected to have high demand in retail outlets
and in urban residential areas
According to TechSci Research, the
lighting division expects strong growth momentum with its new range of products
and lighting systems that cover not just commercial and residential lighting
but also street lighting systems. The Company’s strategy of launching a 3 step
LED dimmer bulb will help the company to differentiate themselves from its
competitors, which will ultimately help them to gain an edge over their
competitors. Bajaj Electricals has diversified product lines which
includes appliances, fans, lighting. The company also has a presence in the
hi-end range of appliances with the brands like Platini and Morphy Richards in
India.
According to recent
report published by TechSci Research “India LED Lighting Market By Type, By Application, By End Use Sector, Competition
Forecast and Opportunities, 2011 - 2021”, LED lighting market in India is
projected to register a CAGR of over 30% during 2016-2021, due to increasingly
affordable prices of LED lights coupled with implementation of LED bulbs
distribution scheme by the government of India at subsidized rates. Demand for
LED lights in India is predominantly concentrated in the South and North
regions due to high population density, increasing urbanization, rising number
of government initiatives that encourage use of LED lights, etc. In 2015, LED
lighting market in India was dominated by LED bulbs and lamps, followed by LED
batten lights; and this trend is forecast to continue through 2021. Philips,
Surya Roshni, Havells, Syska LED and Osram are few of the leading players in
India LED lighting market. Outdoor lighting applications, which includes street
lights, lights in parks, traffic lights, garage lights, parking lots and other
public places, accounted for a majority revenue share in India LED lighting
market in 2015.