Neogen launches Farm Fluid MAX in Great Britain and plans European expansion. Dual-action disinfectant for farm challenges, effective against Eimeria oocysts. Integral to Neogen Pathogen Programme for livestock production.

United Kingdom: Neogen Corporation made a significant announcement on April 11, 2024, revealing the launch of Neogen Farm Fluid MAX in Great Britain, with plans to expand to other European markets pending global registrations and notifications. This innovative dual-action disinfectant is tailored for the demanding conditions of farms and is crafted to integrate seamlessly into the Neogen Pathogen Programme.

As an addition to the esteemed Farm Fluid product line, Neogen Farm Fluid MAX is specifically engineered for use in coccidiosis control protocols. Its efficacy lies in its ability to combat and eliminate oocysts, effectively disrupting the protozoa cycle and deactivating up to 100% of sporulated and non-sporulated oocysts. Diluted at 2%, this disinfectant has shown remarkable effectiveness against various field strains of Eimeria oocysts, such as E. tenella, E. maxima, and E. acervulina.

Neogen Farm Fluid MAX offers versatility, suitable for a range of applications including general disinfection of indoor and outdoor animal housing, as well as in wheel and boot dips, with minimal degradation under direct sunlight.

For optimal results, it is recommended to apply Neogen Farm Fluid MAX to pre-cleaned, dry surfaces. To enhance its performance further, the disinfectant should be used as part of the Neogen Pathogen Programme, designed to target viruses, mycoplasma, bacteria, and protozoa in livestock production. Typically, Neogen Farm Fluid MAX would be used as the third step in the programme, following surface cleaning with Farm-Foam EVO and an initial application of Neogen Viroxide Super disinfectant.

Andy Hughes, Senior Director of Animal Safety, EMEA, at Neogen, said, “Farm Fluid MAX is a robust and powerful solution, demonstrating our commitment to providing the highest-quality products for our customers around the world. We have formulated this disinfectant with chlorocresol (CMK), a second biocide, and other supportive ingredients, including a solvent for increased solubility and a surfactant, making it the ideal solution for combating difficult farm environments.”

According to TechSci Research, the introduction of Neogen Farm Fluid MAX presents a notable advancement in animal health and hygiene solutions within the livestock industry. This dual-action disinfectant's effectiveness against Eimeria oocysts, particularly in coccidiosis control, signifies a promising development for farmers and producers. Its ability to break the protozoa cycle and inactivate a significant percentage of oocysts addresses a critical need in maintaining animal health and productivity.

Neogen's expansion of its product line into the European market, starting with Great Britain, indicates a strategic move to tap into a growing demand for efficient and comprehensive farm disinfection solutions. This launch aligns with the industry's increasing emphasis on biosecurity and disease prevention, factors that have become paramount in modern livestock production. As a result, we anticipate a positive impact on the animal health market, with Neogen Farm Fluid MAX likely to gain traction among farmers seeking reliable methods to enhance their biosecurity protocols.

Incorporating Neogen Farm Fluid MAX into the Neogen Pathogen Programme adds another layer of value to the product. By positioning it as a crucial component in a comprehensive pathogen control strategy, Neogen offers a holistic approach to addressing multiple pathogens, including viruses, mycoplasma, bacteria, and protozoa. This approach not only simplifies farm management practices but also underscores the effectiveness and reliability of the Neogen brand in safeguarding animal health.

The market response to Neogen Farm Fluid MAX is likely to be favorable, especially among farms and facilities where coccidiosis poses a significant threat. Its versatility for various applications, such as in indoor and outdoor housing, wheel, and boot dips, further enhances its market appeal. Additionally, the minimal degradation under direct sunlight speaks to its practicality and convenience in farm settings.