Merck Animal Health, a division of Merck & Co., introduces FLOCKSECURE poultry health portal, aiding broiler industry with data analysis. Seamlessly capture, upload post-mortem data for trends and insights. Available through Merck representatives.

New Jersey: Merck Animal Health, also known as MSD Animal Health outside of the United States and Canada and a division of Merck & Co., Inc., Rahway, N.J., USA, has unveiled the FLOCKSECURE poultry health portal, a groundbreaking web-based platform. This innovative solution is crafted to capture, maintain, distribute, and analyze data from post-mortem sessions.

The company, united under the purpose of leveraging cutting-edge science to save and enhance lives globally, aims to revolutionize the broiler industry with FLOCKSECURE. This platform offers a seamless approach to gather post-mortem data and effortlessly upload it to the web-based portal. Through this system, data can be analyzed and compared across farms, complexes, and production companies. This enables the tracking of health progress over time and the identification of crucial trends, offering invaluable insights for data-driven decision-making.

Users will find the tool's offline data capture feature particularly useful, allowing them to store data on their mobile devices and subsequently upload it to the platform automatically. Merck Animal Health plans to enhance FLOCKSECURE with a mobile application and the inclusion of nucleic acid-based surveillance data on important poultry diseases.

For those interested, FLOCKSECURE is now accessible through Merck Animal Health sales or technical services representatives.

Blayne Mozisek, D.V.M., comments, “Merck Animal Health is excited to introduce FLOCKSECURE to our customers. This new tool will allow them to compare their flock’s performance against industry benchmarks using data and insights to make informed decisions to optimize flock health and performance.”

According to TechSci Research, the launch of Merck Animal Health's FLOCKSECURE poultry health portal is poised to significantly impact the market for animal health by introducing a pioneering solution tailored for the broiler industry. This innovative platform offers a comprehensive approach to data management and analysis, providing valuable insights that can revolutionize how poultry producers approach health management.

One key aspect that will likely drive market growth is the efficiency and effectiveness that FLOCKSECURE brings to the table. By streamlining the collection, maintenance, distribution, and analysis of post-mortem data, the platform empowers poultry producers with a powerful tool for monitoring and improving the health of their flocks. This enhanced efficiency can lead to cost savings, improved productivity, and ultimately, better profitability for producers.

Moreover, the ability of FLOCKSECURE to analyze and compare data across farms, complexes, and production companies is a game-changer. This feature enables producers to track health progress over time and identify trends, allowing for proactive interventions and targeted health management strategies. By harnessing data-driven insights, producers can make more informed decisions, optimize flock health, and mitigate risks associated with disease outbreaks or production inefficiencies.

The inclusion of an offline data capture capability further enhances the platform's appeal. This feature allows users to collect data on their mobile devices, even in remote areas without internet access, and then seamlessly upload it to the portal. This flexibility improves data accuracy and timeliness, essential factors in effective health management.

Additionally, Merck Animal Health's plan to introduce a mobile application and incorporate nucleic acid-based surveillance data of poultry diseases in the future will further enhance the capabilities of FLOCKSECURE. These additions will likely attract more users and contribute to the platform's growth.