P&G Eyeing a tie-up with Future Group for Modern Retail Concept

India: Procter & Gamble (P&G), the Indian FMCG major is planning for a partnership with Future Group for Walmart like concept which could involve joint sales forecasting, planning, supply chain initiatives and exclusive product releases.

The top executives of both the companies have apprehended meetings and held discussions to take their plans to further level. Although, the discussions are at a very early stage the meetings are expected to be fruitful during the future. The partnership could be same as the one Walmart has with P&G in the United states where they share data on consumer behaviour, plan product launches and also depend on each other for supply chain activities. P&G Chief Executive David Taylor had visited India and toured a few retail stores in India and Future group’s president Devendra Chawla visited P&G’s Cincinnati headquarters.

According to TechSci Research, this partnership could bring in new trends in the FMCG industry. The partnership once inked could give better consumer service given the fact that both the companies are well established major players in the Indian FMCG industry. These kind of information sharing and partnerships would lead to better pricing of products and give companies insights on consumer behavior, which would lead to a healthy competition among the companies.