Parag Milk Foods Plans to Open 120 Gowardhan Shopees by March Next Year

India: Parag Milk Foods, a Pune based company, which is the second largest company in cheese market, selling both packaged milk and milk products throughout India. The company is transforming their existing shops to design under the name of Gowardhan shopees, which is working as a franchise based concept.

The company is also planning to expand their brand from exiting four to total of seven by next year. Further, it has announced of its fifth brand “Milk Rich”, which will be categorized in dairy whitener products. In addition to it, company has also planned to launch its sixth brand in the category of whey products. The company will be setting up a separate factory to develop whey consumer products such as protein mix powder.

TechSci Research depicts that Parag milk foods is a leading manufacturers and marketers of dairy based products in India. The company has diverse range of products including fresh milk, whey proteins, paneer, ghee, cheese, yoghurt, milk powder, and also dairy based beverages, these products are targeting wide range of consumer group in urban and rural areas, through several brands. As India is the largest market for milk and milk products, the scope of dairy market in India is more than any of the other country. Established company such as Mother dairy, Amul and Parag has already acquired large share in the dairy market. With variety of new products being launched in the market by big players in the dairy segment, it will be hard for new entrants in the market to gain popularity among consumers without any proper strategical planning.

According to a recent report published by TechSci Research, “India Dairy Products Market Forecast and Opportunities, 2011 – 2021”, the market for dairy products in India is projected to grow at a CAGR of over 7% during 2016 - 2021. In 2015, North India dominated the country’s dairy products market, on account of increasing per capita expenditure, rising youth population, introduction of value added dairy products, changing consumption patterns, and growing penetration of international players. India dairy products market is witnessing a shift towards healthier products such as probiotic drinks, yogurts, etc. Few of the leading players operating in India dairy products market include Gujarat Cooperative Milk Marketing Federation Ltd., National Dairy Development Board, Karnataka Cooperative Milk Producers Federation Ltd., and Tamil Nadu Co-operative Milk Producers' Federation Limited, among others.