Hair Scrunchies Market to Grow with a CAGR of 5.4% Globally through to 2028
Resurgence of retro fashion
trends, increased focus on hair health and growing popularity of e-commerce are
factors driving the global hair scrunchies market in the forecast period 2024-2028.
According to
TechSci Research report, “Global Hair Scrunchies Market - Industry Size,
Share, Trends, Competition Forecast & Opportunities, 2028”, the
Global Hair Scrunchies Market stood at USD 2.41 billion in 2022 and is
anticipated to grow with a CAGR of 5.4% in the forecast period, 2024-2028. The
global hair scrunchies market has undergone a remarkable transformation in
recent years, evolving from a nostalgic accessory to a thriving industry driven
by a combination of fashion trends, sustainability initiatives, and a
resurgence of retro styles.
The hair
scrunchies market has experienced robust growth, fueled by increasing consumer
demand for stylish and functional hair accessories. According to market
research reports, the global hair scrunchies market is expected to continue its
upward trajectory, driven by factors such as changing fashion preferences, a
focus on hair health, and the adoption of sustainable practices. The market's
expansion is evident not only in traditional retail channels but also in the
flourishing e-commerce sector, where consumers have easy access to a diverse
range of scrunchie options.
Browse over 26
market data Figures spread through 182 Pages and an in-depth TOC on
"Global Hair Scrunchies Market”
One of the major
drivers influencing the global hair scrunchies market is the cyclical nature of
fashion trends. Scrunchies, once associated with the '80s and '90s, have made a
significant comeback, becoming a staple in contemporary style. Fashion influencers,
designers, and social media platforms have played pivotal roles in popularizing
scrunchies, showcasing their versatility and incorporating them into diverse
fashion statements. The market is dynamic, with scrunchie designs evolving to
align with current aesthetics while maintaining a touch of nostalgia.
The
global movement toward sustainability has left its mark on the hair scrunchies
market. Consumers are actively seeking products aligned with eco-friendly
practices, leading to the adoption of sustainable materials and ethical
manufacturing processes in scrunchie production. Brands are incorporating
organic cotton, bamboo fibers, and recycled fabrics, not only reducing
environmental impact but also appealing to a growing segment of environmentally
conscious consumers. The market's response to sustainability extends beyond
materials to encompass transparent and ethical production practices.
The
future of the global hair scrunchies market appears promising, with continued
growth expected. The industry is likely to witness further innovation in terms
of materials, designs, and sustainable practices. Brands that successfully
navigate the challenges of saturation and competition, stay attuned to evolving
fashion trends, and meet consumer demands for customization and sustainability
are poised for success in this dynamic and evolving market.
In
conclusion, the global hair scrunchies market has emerged as a vibrant and
multifaceted industry, driven by a confluence of factors ranging from fashion
trends to sustainability initiatives. The market's ability to adapt to changing
consumer preferences, embrace sustainable practices, and offer a diverse range
of products positions it as a dynamic and exciting sector within the broader
fashion accessories industry.
The Global Hair
Scrunchies Market is segmented into fabric type, end user, distribution
channel, regional distribution, and company.
Based on fabric
type, the market is segmented into velvet, satin, cotton, others. Among which
the cotton scrunchies segment is dominating the hair scrunchy market. Cotton is
a popular fabric for hair scrunchies due to its comfort, breathability, and
affordability. Cotton scrunchies are also gentle on the hair and do not cause
breakage.
Based on region,
The global market is expected to be dominated by North America during the
forecast period. The growth of the region’s celebrity-style trend and the
region’s growing fashion-conscious population are two major drivers of market
expansion. The market is growing as women’s personal grooming is becoming more
and more popular.
Major companies
operating in Global Hair Scrunchies Market are:
- KITSCH
- Bread
Beauty Supply
- Goody
- Ivy
Babies
- LILYSILK
- Chloven
- Autumn
Adeigbo
- AM
Group of Co.
- Slip
- Soulful Scrunchies
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“The hair
scrunchies market has experienced robust and sustained growth in recent years,
driven by a convergence of fashion resurgence, heightened focus on hair health,
and a surge in sustainability awareness. This upward trajectory is evident in
both traditional retail and the flourishing e-commerce sector. Consumers'
increasing demand for stylish, versatile, and eco-friendly accessories has
propelled the market's expansion. The cyclical nature of fashion trends and the
industry's responsiveness to evolving consumer preferences contribute to the
continuous and promising growth of the global hair scrunchies market.,” said
Mr. Karan Chechi, Research Director with TechSci Research, a research-based
management consulting firm.
“Hair Scrunchies Market – Global
Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Fabric Type (Velvet, Satin, Cotton, Others), By
End User (Men, Women), By Distribution Channel (Supermarkets/Hypermarkets,
Specialty Stores, Online, Others), By Region, By Competition, 2018-2028”, has evaluated
the future growth potential of Global Hair Scrunchies Market and provides
statistics & information on market size, structure and future market
growth. The report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in Global Hair Scrunchies Market.
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