Kawasaki Expands Product Portfolio of Premium Motorcycles in India.
India: Japanese motorcycle giant
Kawasaki added new series of Ninja motorcycles in Indian market. The company has
recently launched three new motorcycles Ninja H2, limited edition Ninja H2
Carbon, and H2R extending their market in above 800cc segment motorcycles.
The new models H2 and H2R are made on same platform sharing
same set of technology having engine displacement of 998cc. The new motorcycle has
compact superbike dimensions, aerodynamic bodywork, single-sided swing arm,
powerful Brembo brakes and is loaded with several other features.
Ninja H2 and the limited edition H2R are upgraded version
of company’s existing model. The new models have been upgraded with changes of
ERGO-FIT raised handlebar kit, KIBS (Kawasaki Intelligent Anti-Lock Braking
System), a revised exhaust system to meet Euro IV emission requirements, high-grade
Öhlins TTX rear shock and an updated boost indicator.
Only 120 units of H2 carbon limited edition motorcycle are
currently available for sale in the Indian market. The Kawasaki H2 carbon has its serial number
engraved on supercharger plate and is equipped with carbon-fiber upper cowl seat.
According to a recent
report published by TechSci Research
“India
Premium Motorcycles Market Forecast & Opportunities, 2020”, India premium motorcycles market is projected to grow at a CAGR of
over 27% during 2015-20. Rising number of high net worth Individuals coupled
with an increasing number of premium motorcycle players focusing on setting up
domestic production or assembly units in India are the major factors expected
to drive the country’s premium motorcycles market over the next five years. In
2014, Southern India comprising Hyderabad, Chennai, Kerala, Bangalore, etc.
dominated the India premium motorcycles market, followed by Northern India.
Harley Davidson Motor Company dominated the premium motorcycles market in India
in 2014, however, on account of recent entry of other global giants such as
Triumph Motorcycles, Indian Motorcycles and Benelli in India, Harley is
expected to face stiff competition in the coming years.
As per TechSci
Research, introduction of new range of models by Kawasaki would increase the
company’s penetration in the premium motorcycle market of India, where the
company already is a major player. Furthermore, the move is also expected to
increase competition among various other players in the Indian Premium
Motorcycle market.