Bridgestone to Launch New Tire Across Europe

Europe: Bridgestone is set to launch its new tire Dueler A/T 001 range across Europe. The Dueler 4×4 line-up will target the drivers who spend their considerable time on-road driving around various regions. The company promotes its new tire as “all-season and tough all-terrain tire”. The new tire is expected to replace Dueler A/T 694 tire across Europe, the new tire is likely to be launched in 23 sizes for rim sizes 15-18 inch.

“The Bridgestone Dueler range has built a strong position on the 4×4 market, with motorists and OEM customers,” said, Jerome Boulet, director of product marketing at Bridgestone Europe. He further added, “The new Dueler A/T 001 will strengthen this reputation as it balances great off-road traction with superb road handling. The lighter construction also makes it a more environmentally friendly tire.”

The company expects the 3PMSF certified tire to be fitted by vehicles including Jeep Wrangler, Toyota Hilux, Land Rover Defender and Mercedes G-Wagen. The company also claims that it has ensured the mileage and the durability of the new tire meets the expectations already set by the Dueler A/T 694.

Further, the tire also features a more responsive and immediate handling, better cornering and a quieter and smoother ride than the existing Dueler A/T 694.

According to a recent report published by TechSci Research, “Europe Tire Market Forecast and Opportunities, 2021”, European Union is among the world's biggest manufacturer of motor vehicles and the automotive sector accounts for the largest private sector investment in research and development (R&D). Europe tire market is directly dependent on the region’s automobile sector, which witnessed sluggish growth during 2011-2015, predominantly due to Eurozone Crisis and slump in the crude oil prices. These factors led to weak demand for tires across the region, which restricted the growth of Europe tire market over the last five years. However, European economies have started recovering, which can be clearly depicted from the reviving GDP growth rate of the member countries in 2015.

As per TechSci Research, Bridgestone is expected to expand their product portfolio in the European region following the launch of new tire range. This expansion is further expected to invite a new consumer base for the company in the region which is likely to support the market share of the company in the Europe Tire Market, where the company already has a significant share.