Google Announced a New Device for Smart Home

United States: Google, an American multinational technology company officially presented Google Home which will be available for pre order and will retail for $129. Google home is a Wi- Fi connected loudspeaker which is integrated with multiple microphones. It enables the users to play songs, flip radio stations, and access their playlists by giving an 'Ok Google' voice command.

In addition to it, the device also works in combination with Chromecast, Google’s streaming adapter through which the user can launch the playback of videos on their Chromecast-equipped television. Further, Google Home is being powered by Google Assistant.

TechSci Research depicts that with the launch of this device the company would increase their market presence in the smart homes market along with it has positioned itself in the same league as Apple, Amazon. Further, with this device company wants to create an ecosystem of technology and hardware in order to meet the user’s digital obligation.

According to the recent report published by TechSci Research, “Global Smart Homes Market By Application, By Technology, By Region, Competition Forecast and Opportunities, 2011 – 2021”, the global smart homes market is projected to cross $ 60 billion by 2021. On the basis of application, the market has been segmented into five categories, namely, Energy Management Systems, Security & Access Control Systems, HVAC Control Systems, Entertainment Control Systems and Others. Among these categories, Energy Management Systems dominated the global smart homes market in 2015. With increasing government efforts to optimize energy consumption, the adoption of energy management systems is expected to further increase in the coming years. In 2015, North America dominated the global smart homes market, followed by Europe, Asia-Pacific, Middle East & Africa and South America.