Wrapping Tissue Market to Grow with a CAGR of 4.6% Globally through 2029
Rising disposable incomes, growing awareness of hygiene, and
increasing gifting occasions are factors driving the global Wrapping Tissue
market in the forecast period 2025-2029.
According to TechSci Research report, “Global Wrapping
Tissue Market - Industry Size, Share, Trends, Competition Forecast &
Opportunities, 2029”, the Global Wrapping Tissue Market stood at USD 2.74 Billion
in 2023 and is anticipated to grow with a CAGR of 4.6% in the forecast period,
2025-2029. The wrapping tissue market is experiencing a phase of significant
evolution, driven by a confluence of factors ranging from changing consumer
preferences to technological advancements and a growing emphasis on
sustainability.
The global wrapping tissue market has witnessed
substantial growth in recent years, propelled by the expanding retail sector,
the rise of e-commerce, and an increasing demand for aesthetically pleasing and
sustainable packaging solutions. As an integral part of the broader packaging
industry, wrapping tissue plays a crucial role in enhancing the visual appeal,
functionality, and environmental sustainability of various products.
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Several prominent trends are steering the wrapping
tissue market towards innovation and adaptation. Sustainability remains a
central theme, with a growing emphasis on eco-friendly materials and practices.
Wrapping tissue manufacturers are actively exploring recycled paper,
plant-based fibers, and biodegradable materials to align with the global
movement toward sustainable packaging. This trend not only reflects consumer
preferences for environmentally conscious products but also responds to
stringent regulations and corporate commitments to sustainability.
Digital integration is reshaping the packaging
landscape, and wrapping tissue is no exception. QR codes, augmented reality,
and NFC technologies are being incorporated into wrapping tissue designs,
offering consumers interactive and engaging experiences. This trend not only
enhances consumer interaction but also provides brands with valuable data and
insights into consumer behavior. The rise of e-commerce is influencing the
requirements for packaging materials, including wrapping tissue. The need for
efficient, protective, and visually appealing packaging in the e-commerce
sector is driving the development of wrapping tissue that complements automated
packaging systems. Sustainability considerations, combined with the demand for
packaging efficiency, are shaping the evolution of wrapping tissue in the
context of the growing digital retail landscape.
Health and safety considerations have gained
prominence, especially in the wake of global health concerns. Consumers are
increasingly prioritizing products with hygienic and safe packaging. Wrapping
tissue manufacturers are responding by adopting stringent hygiene practices
during production and incorporating antimicrobial or antiviral coatings. This
trend reflects the broader societal shift towards prioritizing health and
safety in all aspects of consumer life.
The global wrapping tissue market is expected to
continue to grow in the coming years, driven by factors such as rising
disposable incomes, increasing urbanization, and growing gifting occasions. The
market is also expected to be driven by the demand for sustainable and
eco-friendly wrapping tissue products. The wrapping tissue market faces
challenges such as environmental concerns about deforestation and waste
generation. Manufacturers are increasingly adopting sustainable practices, such
as using recycled paper and developing biodegradable wrapping tissue.
The global Wrapping Tissue market is segmented into type,
distribution channel, and region.
Based on type, the market is divided
into virgin, de-inked, and mixed pulps. Virgin pulp accounted for the largest
market share. Virgin pulps are made chemically or mechanically from a
combination of cellulose fibres and water. Due to its superior final product
and ease of usage, it holds the lion's share of the market.
Based on region, North America accounted
for the greatest revenue share as in the U.S., most of the population spent on
gift wraps, which include wrapping paper, tissue paper, and gift bags. Asia
Pacific, on the other hand, is projected to witness the fastest CAGR during the
forecast period.
Major companies operating in global Wrapping
Tissue market are:
- Twin Rivers Paper Company
- MPI Papermills, Inc.
- Virgin Pulp And Papers LLP
- Papertec, Inc.
- Kimberly-Clark Corporation
- Procter & Gamble
Company
- Georgia-Pacific LLC
- Hengan International Group
Company Limited
- Essity AB
- Nippon
Paper Industries Co., Ltd.
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“The wrapping tissue market is poised for robust
growth, driven by dynamic consumer preferences, sustainability mandates, and
the booming e-commerce sector. Increasing demand for eco-friendly materials,
personalized packaging solutions, and integration of innovative designs
contribute to the market's expansion. As brands prioritize unique unboxing
experiences, wrapping tissue manufacturers are capitalizing on these trends.
The global market is set to witness a significant CAGR, propelled by continuous
innovation, technological advancements, and strategic collaborations,
solidifying wrapping tissue's pivotal role in the ever-evolving packaging
landscape.” said Mr. Karan Chechi, Research Director with TechSci Research, a
research-based management consulting firm.
“Wrapping Tissue Market – Global Industry Size,
Share, Trends, Opportunity, and Forecast, Segmented By Type (Virgin Pulp,
De-inked Pulp, Mixed Pulp), By Distribution Channel (Offline, Online), By
Region, By Competition, 2019-2029, has evaluated the future growth potential of global Wrapping
Tissue market and provides statistics & information on market size,
structure and future market growth. The report intends to provide cutting-edge
market intelligence and help decision makers take sound investment decisions.
Besides, the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in the global Wrapping Tissue market.
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