Household Paper Market to Grow with a CAGR of 4.2% Globally through 2029
Rising population and urbanization, growing awareness of
hygiene and sanitation are factors driving the global household paper market in
the forecast period 2025-2029.
According to TechSci Research report, “Global Household
Paper Market - Industry Size, Share, Trends, Competition Forecast &
Opportunities, 2029”, the Global Household Paper Market stood at USD 46.5 Billion
in 2023 and is anticipated to grow with a CAGR of 4.2% in the forecast period,
2025-2029. The household paper market plays a crucial role in meeting the daily
needs of consumers around the globe. Comprising a wide range of products such
as toilet paper, paper towels, facial tissues, and napkins, this market is
driven by factors like changing consumer lifestyles, hygiene awareness, and
economic developments.
The household paper market has witnessed steady growth
over the years, fueled by increasing population, urbanization, and a rise in
disposable income. The market is diverse, with various products catering to
different household needs. Toilet paper remains a staple, while paper towels
and facial tissues are gaining popularity for their convenience and hygiene
benefits.
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Consumers are increasingly conscious of environmental
issues, leading to a growing demand for sustainable and eco-friendly products.
This trend has prompted many companies in the household paper market to adopt
environmentally friendly practices, including the use of recycled materials and
sustainable sourcing. The market is witnessing a shift towards premium products
as consumers are willing to pay more for enhanced quality and additional
features. Premium toilet papers with added softness or lotion, and paper towels
with increased absorbency, are gaining popularity among discerning consumers. The
rise of e-commerce platforms has significantly impacted the household paper
market. Consumers now prefer the convenience of online shopping, leading to
increased sales through digital channels. This shift necessitates effective
online marketing strategies and robust supply chain management for market
players. To stay competitive, companies are investing in research and
development to create innovative products. This includes the development of
designs that enhance aesthetics and functionality, as well as the incorporation
of advanced technologies for improved product performance.
The household paper market has significant growth
potential in emerging markets. As disposable incomes rise and hygiene awareness
increases, consumers in developing countries are likely to adopt household
paper products at a higher rate, presenting opportunities for market expansion.
Market players can explore opportunities for product diversification by
introducing new variants or complementary products. This could include
specialized tissues for specific purposes, innovative packaging, or eco-friendly
alternatives. Embracing digital marketing strategies and optimizing e-commerce
channels can open up new avenues for sales. Creating a strong online presence,
leveraging social media platforms, and offering exclusive online promotions can
help companies tap into the growing trend of online shopping. Collaborations
and partnerships with other companies or retailers can provide avenues for
market players to expand their reach and enhance brand visibility. Joint
ventures or strategic alliances can also facilitate the sharing of resources
and expertise.
The household paper market is dynamic and influenced
by various factors, from consumer preferences and sustainability concerns to
global economic conditions. Navigating these challenges requires a strategic approach,
with a focus on innovation, sustainability, and adaptability. As the market
continues to evolve, companies that can anticipate and respond to changing
consumer needs while addressing environmental considerations are likely to
thrive in this competitive landscape.
The global Household Paper market is segmented into type,
price range, distribution channel and region.
Based on type, kitchen rolls type
segment led the market in 2023 and accounted for the largest revenue share due
to its increasing demand. Kitchen rolls are loosely woven due to which they
soak water effectively. Additionally, kitchen rolls are more hygienic, fully
reusable, and biodegradable without harming the environment than cloth or
cotton towels or rolls.
Based on region, Asia Pacific accounted
for the greatest revenue share. This can be attributed to rising population and
urbanization which leads to more production and consumption of household paper
products across the region.
Major companies operating in global household
paper market are:
- Procter & Gamble (Cascade)
- Kimberly - Clark
- Essity
- Kirkland Signature (Costco)
- Georgia- Pacific
- Solaris Paper
- Seventh Generation
- Charmin Paper
- Hengan International Group
- Nippon Paper Industries
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“The household paper market has experienced robust
growth in recent years, driven by factors such as increasing population, rising
hygiene awareness, and changing consumer lifestyles. The market's expansion is
evident in the steady demand for products like toilet paper, paper towels,
facial tissues, and napkins. Additionally, the market has benefited from the
trend towards premiumization, sustainable practices, and the growing popularity
of e-commerce. As consumers prioritize convenience, quality, and environmental
sustainability, the household paper market is poised for continued growth, with
opportunities emerging in both established and emerging markets around the
world.” said Mr. Karan Chechi, Research Director with TechSci Research, a
research-based management consulting firm.
“Household Paper Market – Global Industry Size,
Share, Trends, Opportunity, and Forecast, Segmented By Type (Paper Towels,
Kitchen Rolls, Table Napkins, Others), By Price Range (Premium, Mid-range,
Economy), By Distribution Channel (Offline, Online), By Region, By Competition,
2019-2029, has evaluated the future growth potential of global Household Paper market
and provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the global Household Paper market.
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