Maxam to Strengthen OTR Tire Distribution, Expand Product Range in US

United States: Maxam Tire North America Inc. is planning for a massive expansion of its product portfolio. The company will incorporate new tire sizes in its MS401, MS402 and MS403 range of OTR tires. The company plans to start with the distribution of tires in size of 49 inches. The distribution center of this tire will be based in the city of Memphis. In addition to this, the company will also launch tires in sizes of 51 and 57 inch.

Additionally, the company is also planning to add a 63-inch version of MS403 which is ideally used for Rigid dump-trucks and is expected to be tested in 2017. The company’s existing product portfolio includes tires for haul trucks with a GVW of up to 250 tons, and the tire sizes are capable to fit on trucks up to 320 tons under the development stage as per the company.

The company has also been developing the Generation 4 OTR line specially made for testing in various mining sites in different countries. “The improved compounding and construction of the Generation 4 Giant OTR line will help mining companies improve productivity and reduce operating costs with higher [tons per hour] values, ultimately lowering the cost per hour,” said Matthew Fagan, Director of Research and Development for Maxam Tire.

According to a recent report published by TechSci Research, “United States Tyre Market  Forecast & Opportunities,2020” replacement tire segment accounted for more than 80% share in the United States tire market in 2014. However, the share of replacement tire segment is expected to decline over the forecast period, due to faster growth anticipated in the OEM tire segment. Passenger car tire segment accounted for the largest volume share of more than 80%, in the market in 2014, followed by light commercial vehicle, medium & heavy commercial vehicle, OTR and two-wheeler tire segments. Major tire players operating their tire manufacturing facilities in the US include Bridgestone, Goodyear, Continental, Pirelli, Michelin and Yokohama.

Techsci Research believes that, by launching tires in new sizes in its existing product range, the product portfolio of the company will expand in the United States. Further by expanding the distribution network of OTR tires will facilitate the reach of the company in the vast regions of United States. This in turn, is likely to support the market share of the company in the country followed by expected increase in the consumer base of the company.