Vietnam Water Purifier Market to Grow with a CAGR of 11.17% through 2030F

The Vietnam water purifier market is expanding due to rising awareness about water quality, increasing health concerns, urbanization, and a growing middle class, driving demand for reliable and efficient water purification solutions.

According to TechSci Research report, “Vietnam Water Purifier Market – By Region, Competition, Forecast & Opportunities, 2020-2030F”, the Vietnam Water Purifier Market was valued at USD 340.71 Million in 2024 and is expected to reach USD 641.02 Million by 2030 with a CAGR of 11.17% during the forecast period. The Vietnam water purifier market has seen rapid growth in recent years, driven by increasing concerns about water quality, health awareness, and rising disposable incomes. As urbanization continues to accelerate and industrial pollution increases, the demand for clean and safe drinking water has become more critical. The market is being shaped by a combination of technological advancements in water filtration, changing consumer preferences for more efficient and eco-friendly solutions, and an overall improvement in the standard of living. As a result, water purifiers have moved from being a luxury to a necessity in many households across Vietnam, particularly in urban areas where water contamination is a growing concern.

One of the most prominent drivers of this market is the increasing awareness of waterborne diseases and their impact on health. Contaminants such as bacteria, viruses, heavy metals, and harmful chemicals often make their way into the water supply, either due to poor sanitation or pollution. This has led to a greater emphasis on ensuring clean and safe drinking water, and consumers are turning to water purifiers as a means to address this problem. Vietnam’s rising middle class, especially in urban areas like Hanoi and Ho Chi Minh City, is highly conscious of the importance of health, and they are more willing to invest in high-quality water purification systems that provide peace of mind and health protection. The growth of this consumer segment is contributing to the increased adoption of water purifiers in households, offices, and commercial establishments.

The rapid pace of urbanization in Vietnam is another significant factor driving the demand for water purifiers. With the influx of people into cities, the strain on existing water infrastructure has become evident. Urban water supplies often face issues related to contamination, irregular quality, and aging infrastructure. In areas like Ho Chi Minh City and Hanoi, where population growth is high, municipal water treatment plants are struggling to meet the demands of clean water, leading consumers to seek alternative solutions. As a result, water purifiers—especially those with advanced filtration technologies like reverse osmosis (RO) and UV purification—have become essential for urban households that want access to purified drinking water. The desire for better living standards, combined with urban infrastructure gaps, has made water purifiers a crucial home appliance for many.

Technological advancements are also playing a critical role in the Vietnam water purifier market’s expansion. In recent years, the demand for smart water purifiers has been on the rise. These purifiers come equipped with IoT-enabled features such as remote monitoring, filter change alerts, and real-time water quality analysis, offering convenience and advanced functionality to consumers. As more households in urban areas embrace smart home devices, the demand for water purifiers that offer greater convenience, efficiency, and connectivity is increasing. Additionally, the growing emphasis on energy-efficient and eco-friendly water purification technologies is further shaping the market. Brands are investing in innovations that reduce water wastage, use sustainable materials for filters, and consume less electricity, which appeals to environmentally conscious consumers. The trend toward smart and eco-friendly water purification is expected to accelerate as consumers continue to look for products that not only meet their needs but also contribute to a sustainable future.

As the middle class grows and incomes rise, consumers are increasingly able to afford premium water purifiers with advanced features. These products provide better performance, longer-lasting filtration, and enhanced convenience, which appeals to health-conscious individuals and families seeking long-term solutions for safe drinking water. With a growing interest in wellness and preventive healthcare, consumers are more likely to invest in products that promise better health outcomes, such as water purifiers that remove harmful contaminants. Additionally, the shift toward smaller household sizes and nuclear families in urban areas has increased the demand for compact, high-efficiency water purifiers that can fit into smaller kitchens without compromising on performance. This is driving the market for countertop purifiers and compact under-sink models that offer convenience and flexibility for modern living.

Browse over xx market data Figures spread through xx Pages and an in-depth TOC on " Vietnam Water Purifier Market” 

The Vietnam Water Purifier Market is segmented into type, technology, sales channel and regional distribution. 

Based on type, under-sink water purifier segment is the fastest-growing in the Vietnam water purifier market, driven by increasing demand for efficient and space-saving solutions. These systems, installed directly beneath kitchen sinks, offer high filtration performance, particularly with technologies like reverse osmosis (RO) and multi-stage filtration. As urbanization rises and apartment living becomes more common, consumers seek compact and integrated solutions that do not occupy counter space while providing clean, safe drinking water. The under-sink purifiers cater to the needs of health-conscious households, contributing to their growing popularity in both urban and semi-urban areas across Vietnam.

Based on region, Central Vietnam is the fastest-growing segment in the country’s water purifier market, driven by increasing awareness of water quality issues and rising consumer demand for reliable filtration solutions. As cities like Da Nang and Hue experience rapid urbanization, concerns about water contamination due to industrial growth and inconsistent infrastructure have surged. Consumers in this region are becoming more conscious of the health risks associated with poor water quality, prompting higher adoption rates of water purifiers. Additionally, rising disposable incomes and a shift toward healthier lifestyles contribute to the growing preference for advanced, efficient water purification systems in Central Vietnam.

Major companies operating in Vietnam Water Purifier Market are:

• Karofi Group Joint Stock Company
• Kangaroo Group Joint Stock Company
• SUNHOUSE Vietnam Co., Ltd.
• A.O. Smith Vietnam Company Limited
• Carpa Vietnam Trade Joint Stock Company (Coway)
• Unilever Vietnam International Company Limited
• BMS Water Import Company Limited
• Long Thinh Import Export Company Limited (Tanano)
• Best Water Technology
• Du Pont Specialty Products Vietnam Company Limited 

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“The Vietnam water purifier market is experiencing significant growth, driven by a variety of factors, including rising health awareness, urbanization, disposable income, and technological advancements. While challenges such as high costs and limited consumer awareness remain, the market’s potential remains strong. Companies that can adapt to evolving consumer needs and offer innovative, cost-effective solutions will be well-positioned to capitalize on this growing market, ensuring access to safe drinking water for a larger portion of the Vietnamese population.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“Vietnam Water Purifier Market By Type (Floor Standing, Under Sink, Counter Top, Faucet Mount, Others), By Technology (RO, UF, UV, Media, Others (Nanofiltration, etc.)), By Sales Channel (Retail, Distributor, Direct, Online, Others (Plumber, Contractor, etc.)), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Vietnam Water Purifier Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Vietnam Water Purifier Market.

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