Twitter Launched Video Application for the Apple & Amazon TV and Xbox Users

India: Twitter, an online social networking service provider came up with a new video streaming app. This release boosted the company’s share by 3% in the early trading. Jack Dorsey, co-founder and CEO of Twitter is working towards partnering with numerous media companies and sports organizations to stream the major events.

The video app is available for different platform users such as Apple, Amazon, Xbox One, and the services can be availed by the users of these devices irrespective of their twitter account.

The video application will deliver content from Twitter partners, which include National Football League, National Basketball Association along with the tweets and its short video services from Vine and Periscope.

TechSci Research depicts that the rising focus of technology giants such as Twitter, Apple, Amazon and Microsoft to cater to the growing needs of online content delivery would aid in the development of the overall technology ecosystem.

According to the recently published report by TechSci Research “Global Over the Top (OTT) Market By Content Type (VoIP, Text & Media, Video), By Platform, By Deployment Model, By Service Type, By User Type, By Revenue Model, By End User, By Region, Competition Forecast and Opportunities, 2011-2021”, global OTT market is projected to surpass USD64.9 billion by 2021, on account of growing trend of Bring Your Own Device (BYOD), rising adoption of cloud computing, expanding market for Internet of Things (IoT). Netflix accounted for the highest market share in global OTT market in 2015, and the company is anticipated to maintain its dominance in the coming years on account of growing video streaming business and rising number of partnerships of Netflix with various local content providers, globally. In 2015, media & entertainment sector was the largest end-user of OTT market. Increasing demand for online content such as online publishing, Internet TV, online advertising, and online short & long videos, is anticipated to fuel exchange of online content in media & entertainment sector, which is expected to translate into media & entertainment sector maintaining its dominance in the global OTT market during the forecast period.