Daniel Swarovski Collaborates with Indian Designers to Launch New Range

India: Austrian crystal maker Swarovski is collaborating with 11 Indian designers, to launch its new India-inspired fashion jewelry range ‘Confluence’ which is expected to be launched in multi-brand designer stores by next month. Some of the designers which have collaborated with the company includes Rohit Bal, JJ Valaya and Suneet Verma.

It is expected that this range of products shall also be available via online platform and the collection is expected have a price range of around USD75 - USD220. The company is planning to launch around 80 products, initially, which are to be increased. By next year, the company plans to enter into a partnership with one or two large retail department chains. The company is planning to operate the entire value chain, right from the manufacturing to transporting it to stores by itself.

According to TechSci Research, the Daniel Swarovski, a world renown brand, plans to increase its presence in the lucrative Indian jewelry and accessories market and by launching its new product range through collaboration with jewelry designers and is planning to bridge the design gap which is present between Indian and western jewelry style.

According to a recent report published by TechSci Research, “Global Gems & Jewelry Market Forecast & Opportunities, 2020”, the global market for gems & jewelry is projected to grow at a CAGR of around 6% during 2015-20. In 2014, the gold jewelry segment dominated the global gems & jewelry market, followed by diamond and platinum jewelry. Demand for precious gem stones has also been growing due to changing preferences of younger generation from gold to colored gemstone, platinum and palladium jewelry. Growing brand consciousness is also boosting sales of branded jewelry in developed as well as developing economies, and this trend is expected to gain strengthen over the next five years. Few of the major branded gems & jewelry companies with operations spread across the globe include Tiffany & Co., Gitanjali, Signet, LVMH, Chow Tai Fook, and Richemont.