Hummus Market to Grow with a CAGR of 15.7% through 2029

Global Hummus Market is propelled by convergence of shifting dietary preferences toward plant-based foods, the increased focus on health and nutrition.

According to TechSci Research report, “Hummus Market - Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029F”, Global Hummus Market was valued at USD 3.8 Billion in 2023 and is expected to reach USD 9.11 billion by 2029 with a CAGR of 15.7% during the forecast period. The global hummus market represents a thriving segment within the broader food industry, characterized by the growing popularity and consumption of this versatile and nutritious Middle Eastern dip. Hummus, a blend of chickpeas, tahini, olive oil, lemon juice, and garlic, has transcended cultural boundaries to become a staple in diets worldwide. Its journey from a regional specialty to a global culinary phenomenon has been shaped by various factors, including changing dietary preferences, health consciousness, cultural influences, and innovative marketing strategies. The surge in hummus consumption aligns with evolving consumer preferences for healthier, plant-based options. Hummus, being rich in protein, fiber, and essential nutrients, resonates with individuals seeking nutritious snacks or meal accompaniments. The rise in vegetarianism, veganism, and overall health-consciousness has further propelled the demand for hummus as a wholesome alternative. The hummus market is characterized by innovation and diversity. Numerous variations and flavors, ranging from traditional to innovative blends infused with herbs, spices, or vegetables, cater to a broad spectrum of tastes. This variety, coupled with convenient packaging and ready-to-eat options, has significantly contributed to hummus' market penetration and sustained growth.

Hummus has permeated various retail channels, including supermarkets, specialty stores, and online platforms. Its presence in the ready-to-eat sections, alongside fresh produce, has made it easily accessible to consumers seeking quick, nutritious options. Additionally, its integration into restaurant menus and culinary innovations, such as hummus-based dressings, wraps, and pizza toppings, has expanded its culinary footprint. 

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The global hummus market is segmented into flavor, packaging, distribution channel, and region. 

The market is segmented based on distribution channel into online and offline. The global hummus market has experienced a remarkable transformation, and the online sector has emerged as a significant player, reshaping how consumers access and purchase this beloved Middle Eastern dip. As hummus transcends its regional origins to become a global favorite, online platforms have played a pivotal role in its widespread popularity and accessibility. Online platforms offer unparalleled convenience, allowing consumers to explore and purchase a diverse range of hummus products with just a few clicks. This accessibility is especially appealing to consumers seeking convenience in their busy lives, enabling them to browse through various brands, flavors, and specialty options without leaving their homes. The online hummus market boasts a vast array of options, catering to diverse tastes, dietary preferences, and cultural variations. Consumers can access traditional chickpea-based hummus, alongside innovative variations like roasted red pepper, garlic-infused, or avocado hummus.

Furthermore, specialty and artisanal hummus blends, often not readily available in local stores, find a niche audience through online platforms. Online channels have facilitated the global reach of hummus, transcending geographical boundaries and allowing consumers worldwide to indulge in this flavorful dip. This expansive reach has contributed significantly to the market's growth, introducing hummus to new demographics and cultures, fostering its adoption as a versatile and healthy snacking option. The rapid growth of e-commerce and online grocery platforms has prompted hummus manufacturers and retailers to adapt their strategies. Many companies now prioritize their online presence, optimizing websites, partnering with e-commerce giants, and leveraging social media to enhance visibility and engage with consumers directly. The online segment's share in the global hummus market is poised for further expansion. As technology continues to advance and online shopping becomes more ingrained in consumer habits, the online hummus market will likely continue to grow, offering greater convenience, diverse options, and easy access to this beloved Mediterranean delight. In conclusion, the online segment's influence in the global hummus market is indisputable, revolutionizing how consumers discover, purchase, and enjoy this versatile dip. Its convenience, diverse offerings, and role in expanding the market's reach signify its integral position in shaping the hummus industry's present and future landscape.

Major companies operating in global hummus market are:

• Nestle SA
• Agrotech Foods Ltd
• Cedar’s Mediterranean Foods, Inc.
• Haliburton International Foods Inc.
• Bakkavor Group PLC
• Harvest Moon Foods
• Boar’s Head Brand
• Hummus Goodness
• Damai International
• Lakeview Farms LLC 

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“The global hummus market's evolution from a regional specialty to a ubiquitous food item reflects changing consumer preferences, health-conscious trends, and the influence of North America's culinary landscape. With its nutritional benefits, versatility, and ability to cater to evolving tastes, hummus has cemented its place as a beloved dip on tables worldwide, showcasing the enduring influence of cultural flavors and healthy eating habits across continents”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“Hummus Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Flavor (Roasted Red Pepper, Roasted Garlic White Bean, Creamy Avocado, Black Bean, Smoky Sweet Potato, and Others), By Packaging (Jars, Bottles, Cups, and Tubs), By Distribution Channel (Online and Offline), By Region & Competition, 2019-2029F", has evaluated the future growth potential of global hummus market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global hummus market.

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