LG Electronics India set to train its in-house personnel to improve skills and service

The air-conditioning giant has setup academy for air conditioning technology to improve its in-house staff for improvement of their skills and services.

India: The company has setup its first academy in New Delhi with an agenda to enhance the skills of the staff and personnel in the country. As India is amongst the top five priority markets for LG, the company wants to stronghold their position by improving the services.

The academy in New Delhi will cater to the training of the staff in North and East zones of India. The company had earlier setup a training facility in their Pune factory to focus on the West and South Zones. LG claim that by doing this they aim to enhance the installation and service skills of the employees, dealers and their partners and contribute to the prime minister’s skill India initiative. The company aims to train 1,000 staff members and have also made plans to invite 400 consumers every day at the academy.

According to TechSci Research, this strategy adopted by LG will help them secure a long term benefit with both the government and the consumer base. This would help LG in expanding their business portfolio on the account of the trust and quality they are going to create by starting this training academy. India is one of the largest air conditioner markets in Asia and this would certainly help them create an impact.

According to a recently published report by TechSci Research, “India Air Conditioners Market Forecast & Opportunities, 2020”, the Indian air conditioners market is projected to grow at a CAGR of over 10% during 2015-20. Accounting for a lion’s share of the air conditioners market, split air conditioners segment was the highest revenue generator, followed by VRFs and window air conditioners in 2014. The market share of window air conditioners has been declining over the last few years on account of decreasing price gap compared to split ACs, due to which many leading companies such as Samsung and LG have exited from the windows air conditioning segment while other major companies like Voltas, Daikin, Blue Star, etc., have lowered the production of window air conditioners in the country. Northern India generates the highest revenue in the country’s air conditioners market, followed by Southern and Western regions.