Honda patented Augmented Reality Head up display
Japan: Japanese carmaker, Honda, has lodged two
patent for Augmented Reality Head-up display in its future car, the technology
well known to be used in Fighter planes. The technology named as superman
vision could impart x-ray vision for sensing obstacles and potential pedestrian
hazards.
The first patent befits head up system
which will display the position of pedestrians hidden behind obstruction to the
chauffeur’s view. The head-up display visible on windshield will show-up the
shape or figure of the obstructing object. Sensors placed around the vehicle
will identify pedestrian within the danger zone around the vehicle, displaying
their location for the driver to slow down
The second patent coalesce with the
augmented reality display to enable chauffeur to detect if a car further up the
road has braked suddenly. In its facet, a halted car would communicate with
cars down the road to alert the driver to slow down.
TechSci Research depicts that Augmented
Reality market is one of the fastest growing market across the globe. With new
technology patented by automobile company, the needless death would become
remnant of the past. The carmakers are now introducing pre-emptively brake
system which stops car before hitting an object or pedestrian, using augmented
reality, to prevent thousands of deaths occur due to accident.
According to released report by TechSci Research “United States Augmented Reality &
Virtual Reality Market
Forecast & Opportunities, 2020”,
the market for augmented reality and virtual reality in the United States is
projected to grow at a CAGR over 37% during 2015-2020. Growing adoption in
automotive, pico-projectors, and gaming & entertainment industries, for
display of information, along with facilitation of real-time human interaction
with objects and digital devices, are anticipated to be the major growth drivers
for United States augmented reality & virtual reality market over the next
five years. The market is segmented into Head-Mounted Display (HMD) products,
Head-Up Display (HUD) products, smart glasses, and handheld device
applications, wherein HMD products held the largest revenue share in 2014.
United States augmented reality & virtual reality market is majorly
dominated by BAE Systems, Thales Defense and Security, Inc., and Rockwell
Collins, Inc.