Vegetable Puree Market to Grow with a CAGR of 4.97% through 2029
The global
vegetable puree market is growing rapidly, driven by rising health
consciousness & demand for convenience and innovation in flavors and
textures are key market trends.
According
to TechSci Research report, “Vegetable Puree Market - Global Industry Size,
Share, Trends, Competition Forecast & Opportunities, 2029F”, the global
vegetable puree market stood at USD 12.48 billion in 2023 and is anticipated to
grow with a CAGR 4.97% in the forecast period through 2029.
One of the primary drivers propelling the vegetable puree market is the increasing global emphasis on health and wellness. Consumers are becoming more health-conscious, seeking nutritious and natural food options to support a balanced lifestyle. Vegetable purees offer a convenient way for individuals to incorporate a variety of vegetables into their diet, providing essential vitamins, minerals, and antioxidants. With rising awareness of the health benefits associated with vegetable consumption, including weight management and disease prevention, there has been a growing demand for products like vegetable purees that align with these health and wellness trends.
A significant challenge faced by the vegetable puree market is the perception among consumers that processed purees may compromise the freshness and nutritional value of vegetables. Some consumers prefer whole, fresh vegetables over processed alternatives due to the belief that fresh produce inherently contains more nutrients. Convincing consumers that vegetable purees can retain essential nutrients through advanced processing techniques is a communication challenge. Overcoming this perception requires transparent labeling, education on the benefits of specific processing methods, and highlighting the nutritional advantages of vegetable purees, ensuring consumers understand that they can still enjoy the benefits of fresh vegetables in a more convenient form.
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The global vegetable
puree market is segmented into product, application, sales channel, regional distribution,
and company.
Based on application the market is segmented into baby nutrition, beverages, diary & frozen desserts, soups, sauces and others. In the vegetable puree market, the leading application is baby nutrition. This segment stands out due to the increasing demand for healthy, convenient, and nutrient-rich food options for infants and young children. The growth in this segment is driven by several key factors: Parents are becoming increasingly aware of the nutritional benefits of vegetable purees. They seek to provide their children with pure, wholesome, and organic food free from additives and preservatives. Vegetable purees offer a convenient way to ensure that infants receive essential vitamins and minerals for healthy growth and development. The convenience of pre-packaged vegetable purees aligns with the busy lifestyles of modern parents. Ready-to-eat purees require minimal preparation, making them a popular choice for families looking for quick and nutritious meal options for their children. The baby nutrition segment has seen significant innovation, with manufacturers developing a variety of vegetable purees that cater to different age groups and dietary needs. There is a growing range of flavors and blends, often combining vegetables with fruits or grains to create balanced and appealing options for infants. As disposable incomes rise, parents are more willing to invest in premium baby food products. This trend is contributing to the growth of the vegetable puree market within the baby nutrition segment, as consumers prioritize quality and health benefits.
The global vegetable puree market is experiencing a
surge in demand, primarily driven by the burgeoning interest in sauces. With
consumers increasingly adopting healthier lifestyles, there's a growing
preference for natural and nutritious ingredients in their culinary endeavors.
Vegetable purees, offering a convenient and versatile solution, have become
indispensable in the creation of flavorful sauces. Their ability to infuse
dishes with rich textures and vibrant colors while maintaining nutritional
integrity is highly valued by both consumers and food manufacturers alike.
Moreover, the rising popularity of plant-based diets has propelled the demand
for vegetable-based products, further fueling the growth of the sauces segment
within the vegetable puree market. As consumers continue to prioritize
health-conscious choices and seek innovative culinary experiences, the sauces
segment is poised to witness sustained expansion, driving the overall growth
trajectory of the global vegetable puree market.
Major companies
operating in global vegetable puree market are:
- JBS S.A.
- Kraft Foods Group,
Inc.
- BRF S.A.
- Astral Foods Ltd.
- Kellanova
- The Kraft Heinz
Company
- Nestlé S.A.
- Unilever PLC
- General Mills,
Inc.
- Conagra Brands,
Inc.
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“The demand for convenience in food products continues to drive the vegetable puree market, particularly with the rise of e-commerce. Busy lifestyles and the need for quick and easy meal solutions have fueled the popularity of convenient, pre-packaged vegetable purees. Manufacturers are responding by offering single-serve portions, resealable packaging, and ready-to-use formats to cater to on-the-go consumers. The growth of e-commerce platforms further facilitates the accessibility of vegetable puree products, allowing consumers to explore and purchase a variety of options online. As the e-commerce landscape evolves, the vegetable puree market is expected to witness increased digitalization, personalized offerings, and direct-to-consumer strategies”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based
management consulting firm.
“Vegetable Puree Market –
Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By
Product (Tomato, Carrot, Beetroot, Pumpkin, Spinach, Butternut, Others), By
Application (Baby Nutrition, Beverages, Dairy & Frozen Desserts, Soups,
Sauces, Others), By Sales Channel (Direct Sales, Retail, Online, Others), By
Region & Competition, 2019-2029F”, has evaluated the future growth potential
of global vegetable puree market and provides statistics & information on
market size, structure and future market growth. The report intends to provide
cutting-edge market intelligence and help decision makers take sound investment
decisions. Besides, the report also identifies and analyzes the emerging trends
along with essential drivers, challenges, and opportunities in the global vegetable
puree market.
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