Bajaj Electrical’s LED sub brand “.nxt” is upgrading its customer base

India: Bajaj Electricals, in order to upgrade its corporate clients and customers into LED products has launched LED sub-brand “.nxt”. The LED products will be manufactured in India only. The lighting business of Bajaj Electricals Limited is growing at a CAGR of 17.2 per cent. Bajaj Electricals is also focusing on the solar power system which is the another key thrust area for the company.

The brand has a whole new range of highly efficient and technologically advanced range of LED luminaires which are used for the applications like Modern work spaces, IT / ITES, Retails, Pharmaceuticals, Street Lighting, Industrial, Smart city Lighting and Area lighting.

According to TechSci Research, the lighting division of Bajaj is expecting a strong growth with its technologically advanced range of lighting systems and products which not only covers residential and commercial lighting but also the street lighting systems. The company is driving the programme to help and upgrade its customers to technically advance and latest “.nxt” LED products. Bajaj is well known for its outdoor lighting products and offers excellent lighting solutions for Industries, modern offices and retail stores etc.

According to a recent report published by TechSci Research, “India LED Lighting Market By Type, By Application, By End Use Sector, Competition Forecast and Opportunities, 2011 - 2021”, LED lighting market in India is projected to register a CAGR of over 30% during 2016-2021, due to increasingly affordable prices of LED lights coupled with implementation of LED bulbs distribution scheme by the government of India at subsidized rates. Demand for LED lights in India is predominantly concentrated in the South and North regions due to high population density, increasing urbanization, rising number of government initiatives that encourage use of LED lights, etc. In 2015, LED lighting market in India was dominated by LED bulbs and lamps, followed by LED batten lights; and this trend is forecast to continue through 2021. Philips, Surya Roshni, Havells, Syska LED and Osram are few of the leading players in India LED lighting market. Outdoor lighting applications, which includes street lights, lights in parks, traffic lights, garage lights, parking lots and other public places, accounted for a majority revenue share in India LED lighting market in 2015.