Athleisure Personal Care Market to Grow with a CAGR of 8.81% through 2029

Increasing demand for sustainable products and shift towards health and fitness are driving the Global Athleisure Personal Care Market in the forecast period.

According to TechSci Research report, “Athleisure Personal Care Market - Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029F”, the Global Athleisure Personal Care Market stood at USD 194.52 Billion in 2023 and is anticipated to grow with a CAGR of 8.81% in the forecast period. The global athleisure personal care market has experienced substantial growth, propelled by the intersection of fashion, fitness, and wellness trends. Athleisure, a fusion of athletic and leisurewear, has become a significant lifestyle trend, extending beyond apparel to include personal care products that support an active and health-conscious lifestyle. This market encompasses a variety of products such as performance skincare, sweat-resistant makeup, body wipes, and hydration solutions, all designed to cater to individuals who seamlessly integrate fitness into their daily routines. Key drivers of this market's expansion include heightened health awareness, increased demand for multifunctional products, and the growing prominence of fitness culture.

A major factor contributing to the growth of the athleisure personal care market is the rising focus on health and wellness. As more consumers adopt active lifestyles and prioritize fitness, there is a growing demand for personal care products that enhance and support their well-being. This trend is evident in the popularity of products tailored for physical activities, such as performance skincare that offers hydration, sun protection, and soothing benefits. Similarly, sweat-resistant makeup and body wipes designed for post-exercise use address the needs of those requiring effective and convenient solutions for maintaining their appearance and hygiene.

The athleisure trend itself has also significantly influenced market growth. Athleisure wear has evolved from a gym staple to a fashionable choice for everyday activities, creating a demand for personal care products that complement both the aesthetics and functionality of athleisure apparel. Consumers are increasingly seeking products that enhance their athleisure experience, including skincare solutions that are suitable for wear during workouts and makeup and body care items tailored for an active lifestyle.

Social media and fitness culture have further driven the growth of the athleisure personal care market. Platforms like Instagram, YouTube, and fitness blogs play a significant role in shaping consumer preferences and raising awareness about personal care products designed for active lifestyles. The visibility of fitness routines, beauty tips, and product reviews on these platforms has spurred increased interest in athleisure personal care items. Brands are capitalizing on these trends by using social media to engage with their target audience, promote their products, and foster brand loyalty.

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The Global Athleisure Personal Care Market is segmented into type, product, distribution channel, regional distribution and company.

Based on product, skincare was the dominated segment, driven by the rising demand for products that support and enhance active lifestyles. As consumers integrate fitness routines with daily activities, there is an increasing need for skincare products that address both performance and comfort. Athleisure consumers prioritize skincare solutions that offer hydration, sun protection, and soothing benefits, tailored to withstand physical exertion and environmental stressors. Performance skincare products, including sweat-resistant and breathable formulas, are highly sought after for their ability to maintain skin health and appearance during workouts. Additionally, innovations in skincare technology, such as advanced ingredient formulations and multifunctional products, cater to the needs of active individuals. This focus on skincare reflects the broader trend towards combining health, fitness, and personal care, positioning skincare as the dominant segment in the athleisure personal care market.

Major companies operating in Global Athleisure Personal Care Market are:

• Lululemon Athletica Inc.
• Sephora USA, Inc.
• J.Crew Group, LLC
• Gap Inc.
• Gant U.S.A Corp
• Saks.com LLC
• New Balance Athletics, Inc.
• Shiseido Co.,Ltd.
• The Hut.com Limited
• Clinique Laboratories, LLC

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“Consumer preferences for multifunctional and convenient products are shaping the market landscape. Athleisure consumers favor products that deliver multiple benefits in a single application, such as all-in-one body wipes that cleanse, refresh, and moisturize. The demand for convenience is reflected in the popularity of portable and user-friendly personal care items, which cater to the on-the-go lifestyles of many athleisure enthusiasts. This trend aligns with the growing need for products that seamlessly fit into busy schedules and fitness routines”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“Athleisure Personal Care Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Mass, Premium), By Product (Skincare, Body Care, Others), By Distribution Channel (Offline, Online), By Region & Competition, 2019-2029F”, has evaluated the future growth potential of Global Athleisure Personal Care Market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global Athleisure Personal Care Market.

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