Forensic Brand Protection Services Market to Grow with a CAGR of 5.19% through 2029
Increasing focus
on protecting brand integrity and product safety and stricter
anti-counterfeiting regulations are likely to drive the Market in the forecast
period.
According to
TechSci Research report, “Forensic Brand Protection Services Market – Global
Industry Size, Share, Trends, Competition Forecast & Opportunities,
2029”, the Global Forensic Brand Protection Services Market is experiencing
a surge in demand in the forecast period. The relentless surge in
counterfeiting and intellectual property crimes stands as a prominent driver
propelling the global forensic brand protection services market. As
technological advancements empower counterfeiters to produce increasingly
sophisticated replicas of genuine products, businesses face heightened risks to
their brand reputation, consumer trust, and bottom lines. Forensic brand
protection services play a pivotal role in addressing this challenge by
employing cutting-edge technologies like digital watermarking, product
authentication, and track-and-trace systems. As the scope and complexity of
counterfeiting threats expand globally, businesses across various industries
are compelled to invest in forensic brand protection services to proactively
detect and combat illicit activities, safeguarding their intellectual property
and preserving the authenticity of their brands.
The
global forensic brand protection services market is driven by the
ever-increasing emphasis on intellectual property rights and the implementation
of stringent regulatory frameworks. Governments and regulatory bodies worldwide
are reinforcing measures to combat counterfeiting, protect consumers, and
uphold fair competition. This regulatory landscape compels businesses to adhere
to strict compliance requirements, fostering a heightened demand for forensic
brand protection services. Companies are driven to implement robust
anti-counterfeiting solutions, such as serialization, tamper-evident packaging,
and secure traceability systems, to align with regulatory mandates. As the
legal and regulatory environment evolves, the need for comprehensive forensic
brand protection services continues to grow, positioning the market as a
crucial ally for businesses navigating the complex landscape of intellectual
property protection and regulatory compliance.
The Global Forensic Brand Protection Services Market
is driven by several key market drivers shaping its growth trajectory. The rise in counterfeiting and illicit trade activities across various
industries is a significant driver. Businesses face growing threats to their
brand reputation and revenue streams due to counterfeit products flooding the
market. Forensic brand protection services offer advanced technologies and
investigative techniques to combat counterfeiting, safeguarding brands and consumers
alike.
Stringent regulatory requirements and
increasing awareness of intellectual property rights drive the adoption of
forensic brand protection solutions. Companies are under pressure to comply
with regulations and protect their trademarks, patents, and copyrights from
infringement. Forensic services provide the expertise and tools needed to
detect and prevent IP violations, ensuring legal compliance and brand
integrity.
The globalization of supply chains and
e-commerce platforms exacerbates the challenges of brand protection. With
products moving across borders and proliferating on online marketplaces, brands
struggle to monitor and enforce their intellectual property rights. Forensic
brand protection services offer comprehensive monitoring and enforcement
solutions tailored to the digital age, enabling brands to identify and combat
illicit activities effectively.
Browse over XX Market
data Figures spread through XX Pages and an in-depth TOC on "Global Forensic Brand Protection Services Market.”
The Global Forensic
Brand Protection Services Market is segmented into offering, application and
region.
Based on offering, The Security Labels segment held the largest Market
share in 2023. Security labels are a visible deterrent to counterfeiters. The
presence of a security label on a product or its packaging sends a clear signal
to potential counterfeiters that the item is protected and subject to
verification.
Many security
labels incorporate tamper-evident features, making it apparent if the product
has been opened or altered. This enhances the security of the supply chain and
reduces the risk of unauthorized tampering or refilling of products.
Security labels
often feature easily recognizable authentication elements, such as holograms,
QR codes, or unique serial numbers. Consumers and retailers can quickly verify
the authenticity of a product by checking these visible features.
Compared to some
other advanced technologies, security labels can be a cost-effective solution
for a wide range of products. This makes them an attractive option for
businesses looking to implement brand protection measures without significantly
increasing production costs.
Security labels
can be customized to incorporate brand-specific elements, enhancing the overall
branding strategy. This not only serves the purpose of brand protection but
also contributes to the overall marketing and visual identity of the product.
Security labels
can be easily integrated into various types of products and industries, making
them versatile and suitable for a global market. This adaptability contributes
to their widespread use across different sectors.
In many
industries, some regulations and standards mandate the use of security features
for product authentication. Security labels, being a well-established and
accepted solution, often align with these regulatory requirements.
Major companies
operating in the Global Forensic Brand Protection Services Market
are:
- Authentix,
Inc
- Avery Dennison
Corporation
- 3M
Company
- Brady Worldwide Inc.
- De La Rue PLC
- Eastman Kodak Company
- WiseKey International Holding Ltd
- Infineon Technologies AG
- Applied DNA Sciences, Inc.
- AlpVision SA
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“The Global Forensic
Brand Protection Services Market is expected to rise in the upcoming years and
register a significant CAGR during the forecast period. The primary driver of the global
forensic brand protection services market lies in the escalating need for
businesses to mitigate risks associated with counterfeiting and intellectual
property crimes. In an intricate and interconnected marketplace, the surge in
sophisticated counterfeiting techniques poses a significant threat to brand
integrity, revenue, and consumer trust. Forensic brand protection services,
equipped with advanced technologies and investigative methodologies, empower
businesses to proactively detect and combat illicit activities. This driver is
fueled by the imperative for companies to safeguard their brands in an
ever-evolving landscape, ensuring authenticity, compliance with regulations,
and sustained consumer confidence. Therefore, the Market of Forensic
Brand Protection Services is expected to boost in the upcoming years.,” said
Mr. Karan Chechi, Research Director with TechSci Research, a research-based
management consulting firm.
“Forensic Brand Protection Services Market -
Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By
Offering (Security Labels, Security Inks, Holograms), By Application (Energy,
Transportation & Logistics, Security, Manufacturing, Healthcare, Others),
By Region, By Competition 2019-2029”, has evaluated the future growth potential of Global
Forensic Brand Protection Services Market and provides statistics &
information on Market size, structure and future Market growth. The report
intends to provide cutting-edge Market intelligence and help decision-makers make
sound investment decisions., The report also identifies and analyzes the
emerging trends along with essential drivers, challenges, and opportunities in the
Global Forensic Brand Protection Services Market.
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