Press Release

Forensic Brand Protection Services Market to Grow with a CAGR of 5.19% through 2029

Increasing focus on protecting brand integrity and product safety and stricter anti-counterfeiting regulations are likely to drive the Market in the forecast period.

According to TechSci Research report, “Forensic Brand Protection Services Market – Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029”, the Global Forensic Brand Protection Services Market is experiencing a surge in demand in the forecast period. The relentless surge in counterfeiting and intellectual property crimes stands as a prominent driver propelling the global forensic brand protection services market. As technological advancements empower counterfeiters to produce increasingly sophisticated replicas of genuine products, businesses face heightened risks to their brand reputation, consumer trust, and bottom lines. Forensic brand protection services play a pivotal role in addressing this challenge by employing cutting-edge technologies like digital watermarking, product authentication, and track-and-trace systems. As the scope and complexity of counterfeiting threats expand globally, businesses across various industries are compelled to invest in forensic brand protection services to proactively detect and combat illicit activities, safeguarding their intellectual property and preserving the authenticity of their brands.

The global forensic brand protection services market is driven by the ever-increasing emphasis on intellectual property rights and the implementation of stringent regulatory frameworks. Governments and regulatory bodies worldwide are reinforcing measures to combat counterfeiting, protect consumers, and uphold fair competition. This regulatory landscape compels businesses to adhere to strict compliance requirements, fostering a heightened demand for forensic brand protection services. Companies are driven to implement robust anti-counterfeiting solutions, such as serialization, tamper-evident packaging, and secure traceability systems, to align with regulatory mandates. As the legal and regulatory environment evolves, the need for comprehensive forensic brand protection services continues to grow, positioning the market as a crucial ally for businesses navigating the complex landscape of intellectual property protection and regulatory compliance.

The Global Forensic Brand Protection Services Market is driven by several key market drivers shaping its growth trajectory. The rise in counterfeiting and illicit trade activities across various industries is a significant driver. Businesses face growing threats to their brand reputation and revenue streams due to counterfeit products flooding the market. Forensic brand protection services offer advanced technologies and investigative techniques to combat counterfeiting, safeguarding brands and consumers alike.

Stringent regulatory requirements and increasing awareness of intellectual property rights drive the adoption of forensic brand protection solutions. Companies are under pressure to comply with regulations and protect their trademarks, patents, and copyrights from infringement. Forensic services provide the expertise and tools needed to detect and prevent IP violations, ensuring legal compliance and brand integrity.

The globalization of supply chains and e-commerce platforms exacerbates the challenges of brand protection. With products moving across borders and proliferating on online marketplaces, brands struggle to monitor and enforce their intellectual property rights. Forensic brand protection services offer comprehensive monitoring and enforcement solutions tailored to the digital age, enabling brands to identify and combat illicit activities effectively.

                                                                                 

Browse over XX Market data Figures spread through XX Pages and an in-depth TOC on "Global Forensic Brand Protection Services Market.” 

 

The Global Forensic Brand Protection Services Market is segmented into offering, application and region.

Based on offering, The Security Labels segment held the largest Market share in 2023. Security labels are a visible deterrent to counterfeiters. The presence of a security label on a product or its packaging sends a clear signal to potential counterfeiters that the item is protected and subject to verification.

Many security labels incorporate tamper-evident features, making it apparent if the product has been opened or altered. This enhances the security of the supply chain and reduces the risk of unauthorized tampering or refilling of products.

Security labels often feature easily recognizable authentication elements, such as holograms, QR codes, or unique serial numbers. Consumers and retailers can quickly verify the authenticity of a product by checking these visible features.

Compared to some other advanced technologies, security labels can be a cost-effective solution for a wide range of products. This makes them an attractive option for businesses looking to implement brand protection measures without significantly increasing production costs.

Security labels can be customized to incorporate brand-specific elements, enhancing the overall branding strategy. This not only serves the purpose of brand protection but also contributes to the overall marketing and visual identity of the product.

Security labels can be easily integrated into various types of products and industries, making them versatile and suitable for a global market. This adaptability contributes to their widespread use across different sectors.

In many industries, some regulations and standards mandate the use of security features for product authentication. Security labels, being a well-established and accepted solution, often align with these regulatory requirements.


Major companies operating in the Global Forensic Brand Protection Services Market are:

 

  • Authentix, Inc
  • Avery Dennison Corporation
  • 3M Company
  • Brady Worldwide Inc.
  • De La Rue PLC
  • Eastman Kodak Company
  • WiseKey International Holding Ltd
  • Infineon Technologies AG
  • Applied DNA Sciences, Inc.
  • AlpVision SA

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“The Global Forensic Brand Protection Services Market is expected to rise in the upcoming years and register a significant CAGR during the forecast period. The primary driver of the global forensic brand protection services market lies in the escalating need for businesses to mitigate risks associated with counterfeiting and intellectual property crimes. In an intricate and interconnected marketplace, the surge in sophisticated counterfeiting techniques poses a significant threat to brand integrity, revenue, and consumer trust. Forensic brand protection services, equipped with advanced technologies and investigative methodologies, empower businesses to proactively detect and combat illicit activities. This driver is fueled by the imperative for companies to safeguard their brands in an ever-evolving landscape, ensuring authenticity, compliance with regulations, and sustained consumer confidence. Therefore, the Market of Forensic Brand Protection Services is expected to boost in the upcoming years.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

Forensic Brand Protection Services Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Offering (Security Labels, Security Inks, Holograms), By Application (Energy, Transportation & Logistics, Security, Manufacturing, Healthcare, Others), By Region, By Competition 2019-2029”, has evaluated the future growth potential of Global Forensic Brand Protection Services Market and provides statistics & information on Market size, structure and future Market growth. The report intends to provide cutting-edge Market intelligence and help decision-makers make sound investment decisions., The report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Global Forensic Brand Protection Services Market.

 

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