Under Eye Serum Market to Grow with a CAGR of 10.8% through 2029

Global Under Eye Serum Market is evolving due to the factors such as innovation, personalization, and a holistic approach toward addressing under eye concerns while aligning with evolving consumer preferences and values in skincare.

According to TechSci Research report, “Under Eye Serum Market - Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029F”, the Global Under Eye Serum Market stood at USD 3.65 billion in 2023 and is anticipated to grow with a CAGR of 10.8% in the forecast period. The global under-eye serum market is experiencing robust growth, driven by rising consumer demand for effective skincare solutions, heightened awareness around eye care, and a growing emphasis on maintaining youthful appearances. Under-eye serums, specifically designed to address concerns such as dark circles, puffiness, fine lines, and wrinkles, have become integral to skincare routines, providing targeted care for the delicate skin around the eyes. This market serves a diverse range of consumers, from those aiming to prevent early signs of aging to individuals seeking to address existing under-eye issues. Market expansion is further propelled by innovative product formulations, the emergence of premium skincare brands, and the influential role of social media and beauty influencers in promoting these specialized products.

A significant driver of the under-eye serum market is the increasing consumer focus on anti-aging and preventive skincare. With growing awareness of the effects of aging and external factors such as pollution, UV radiation, and stress on the skin, consumers are actively seeking products that deliver targeted solutions to maintain youthful skin. The under-eye area, being thinner and more sensitive, is particularly susceptible to signs of aging, leading to an increased demand for serums that provide hydration, firming, and protection. As a result, under-eye serums have become essential components of daily skincare routines, addressing dark circles, puffiness, and fine lines.

Consumer education and awareness of eye care’s importance have also played a pivotal role in the market’s growth. As skincare education becomes more widespread, individuals are becoming more knowledgeable about the specific needs of the under-eye area and the benefits of specialized products like serums. This trend is especially prominent among younger consumers who are adopting preventive skincare habits early, as well as older individuals seeking to mitigate existing skin concerns. The growing self-care and wellness movement has also driven interest in under-eye serums, as consumers increasingly integrate skincare into their broader self-care practices.

The premium skincare segment has also played a crucial role in the market’s growth, as consumers are willing to invest in high-quality products that promise superior results. Numerous premium skincare brands have launched under-eye serums, positioning them as luxury items that offer advanced anti-aging and skin-repairing benefits. The growing purchasing power of consumers in emerging markets, alongside the increasing popularity of premium beauty products, has further driven market expansion. Additionally, the influence of social media platforms, beauty influencers, and dermatologists in endorsing and reviewing under-eye serums has significantly boosted consumer interest, driving higher sales across a broad price spectrum.

Despite these positive trends, the global under-eye serum market faces challenges. One of the key challenges is the intense competition among manufacturers and the wide array of products available in the market. With numerous brands offering diverse under-eye serums, companies must focus on product differentiation to capture market share. This has led to an increased emphasis on innovation, unique packaging, and strategic marketing to stand out in a highly competitive landscape. Additionally, fluctuations in raw material costs and regulatory requirements surrounding product safety and labeling can impact manufacturing and distribution processes. To navigate these challenges, manufacturers must prioritize compliance with safety standards while maintaining competitive pricing and ensuring product quality.

Another challenge is the growing consumer demand for transparency and safety in product ingredients. As consumers become more discerning about the ingredients in their skincare products, they increasingly seek formulations free from harmful chemicals, artificial fragrances, and parabens. This has prompted manufacturers to adopt cleaner and more sustainable practices, which can increase production costs. However, companies that successfully align with these consumer preferences while delivering effective results are well-positioned to build strong customer loyalty and capitalize on the clean beauty trend.

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The global under eye serum market is segmented into type, skin type, sales channel, and region.

Based on sales channel, supermarkets/hypermarkets have emerged as the dominant distribution channel in the global under-eye serum market, largely due to their widespread accessibility and extensive product offerings. These retail giants provide a diverse range of under-eye serums from various brands, catering to different consumer preferences and price points. Their ability to stock both premium and mass-market products makes them a go-to destination for consumers seeking skincare solutions. Additionally, the convenience of purchasing under-eye serums alongside everyday essentials has contributed to the growth of this segment. Supermarkets and hypermarkets often offer promotional discounts, loyalty programs, and exclusive deals, further incentivizing purchases. Their expansive reach, especially in urban and suburban areas, allows them to serve a broad consumer base, reinforcing their position as a key player in the under-eye serum market. This dominant role is expected to continue as these retailers expand their product portfolios to meet growing consumer demand for specialized skincare products.

Major companies operating in global Under Eye Serum market are:

• The Estée Lauder Companies Inc
• L'Oreal S,A.
• Shiseido Co.,Ltd. 
• The Procter & Gamble Company
• Unilever PLC
• LVMH Moët Hennessy-Louis Vuitton SE
• Chanel
• Amorepacific Corporation
• Barbara Sturm Molecular Cosmetics GmbH
• Kimirica Hunter International LLP 

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“Product innovation has been a key factor fueling the expansion of the under-eye serum market. Manufacturers are continuously developing new formulations with advanced ingredients, including hyaluronic acid, peptides, retinol, caffeine, and antioxidants, known for their ability to rejuvenate and protect the skin. These ingredients offer multiple benefits, from improving skin hydration and promoting collagen production to reducing inflammation and boosting skin elasticity. Moreover, the shift toward clean and natural beauty has influenced the development of under-eye serums that feature plant-based ingredients and are free from harsh chemicals, appealing to consumers who prioritize eco-friendly and safe skincare products. With a rising demand for high-performance products that deliver visible results, under-eye serums with innovative and potent ingredients are gaining traction”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“Under Eye Serum Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Creams, Gels, Serums, Others), By Skin Type (Dry Skin, Oily Skin, Combination Skin, Normal Skin, Sensitive Skin), By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, and Others), By Region & Competition, 2019-2029F", has evaluated the future growth potential of global under eye serum market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global under eye serum market.

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