Maternity & Personal Care Market to Grow with a CAGR of 6.62% Globally through 2028
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According to TechSci Research report, “Global Maternity
& Personal Care Market - Industry Size, Share, Trends, Competition
Forecast & Opportunities, 2028”, the Global Maternity & Personal
Care Market stood at USD 54.6 Billion in 2022 and is anticipated to grow with a
CAGR of 6.62% in the forecast period, 2024-2028. The Global Maternity & Personal Care Market is
undergoing transformative changes driven by several key factors. It is
influenced by a growing consumer emphasis on health, wellness, and clean
products, fueled by technological innovations and shifting demographics. The
market faces regulatory challenges, such as safety standards and
sustainability, while striving to balance sustainability with
cost-effectiveness. The trend towards e-commerce is reshaping consumer
purchasing behavior, and the rise of personalization and customization caters
to individual needs. Holistic wellness and inclusivity are increasingly
integral, and competition in a crowded marketplace necessitates innovative
product development and brand differentiation to thrive in this dynamic industry.
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The Global Maternity & Personal Care Market is
propelled by several powerful drivers, steering the industry towards growth,
innovation, and responsiveness to evolving consumer needs. The increasing
awareness and emphasis on health and wellness stand as a primary driver, with
consumers, particularly expectant mothers, seeking products that prioritize
safety, natural ingredients, and holistic well-being. Technological
advancements contribute significantly, fostering innovation in the form of
smart devices for monitoring fetal health and advanced formulations addressing
pregnancy-related skincare concerns.
Changing demographics and lifestyle trends also shape
the market, with delayed pregnancies, evolving family structures, and a rising
trend towards dual-income households influencing consumer behavior. As more
women choose later pregnancies, the market sees a heightened demand for
products supporting fertility, prenatal health, and postpartum recovery.
The rise of e-commerce and digital transformation
emerges as a transformative force, providing consumers with convenient access
to a diverse array of products. Direct-to-consumer models and digital platforms
enable brands to establish direct connections with their customers, fostering
global reach and adaptability to changing market dynamics.
Globalization and emerging market opportunities
represent a driver, with the expanding middle class in emerging economies
contributing to the market's growth. This trend opens up new markets for
maternity and personal care products, prompting companies to strategically
expand their presence in these regions.
The second major driver is technological advancements
and product innovation. Rapid progress in technology has revolutionized the
maternity and personal care market, leading to the development of innovative
products that cater to specific needs. From smart devices that monitor fetal
health to advanced skincare formulations, technology is reshaping the industry
landscape.
The third driver is changing demographics and
lifestyle trends. Shifts in family structures, delayed pregnancies, and
evolving lifestyle preferences influence consumer behavior in the maternity and
personal care market. The market adapts to cater to the unique needs of older
mothers, dual-income households, and those seeking products aligned with
contemporary lifestyles.
The fourth driver is e-commerce and digital
transformation. The proliferation of online platforms has changed how consumers
discover, research, and purchase maternity and personal care products.
E-commerce provides a convenient and accessible avenue for consumers, enabling
them to explore a diverse range of products and make informed choices from the
comfort of their homes.
The fifth driver is globalization and emerging market
opportunities. As economies in emerging regions grow, the demand for maternity
and personal care products increases. This presents opportunities for market
expansion and diversification as companies strategically enter and expand their
presence in these growing markets.
In conclusion, the Global Maternity & Personal
Care Market is driven by a convergence of factors, each playing a crucial role
in its evolution. From health and wellness priorities to technological
innovations, changing demographics, the digital transformation of retail, and
opportunities in emerging markets, these drivers collectively shape the
industry, making it dynamic and responsive to the diverse needs of consumers
worldwide.
The "online" segment is rapidly becoming a
prominent and expanding component of the Global Maternity & Personal Care
Market. Consumers are increasingly turning to e-commerce platforms and online
retail channels to purchase Maternity & Personal Cares due to the
convenience, wide variety of options, and competitive pricing offered by online
retailers. The global digital transformation, accelerated by the COVID-19
pandemic, has further boosted the significance of online sales. With the ease
of browsing, purchasing, and efficient delivery, online sales have become a
convenient and accessible way for consumers to acquire Maternity & Personal
Cares, contributing significantly to the market's growth and diversification.
The online segment is a rapidly growing component of
the Global Maternity & Personal Care Market. This trend is driven by the
increasing preference for online shopping, offering consumers unparalleled
convenience, access to a wide array of products, and in-depth research
opportunities. With the rise of e-commerce and direct-to-consumer models,
brands can build direct relationships with customers, making personalized
recommendations and maintaining flexibility in adapting to market dynamics. As
consumers become more comfortable with digital platforms, the online segment is
expected to continue expanding, providing brands with a powerful tool for
engagement, sales, and global market reach.
Major companies operating in Global Maternity
& Personal Care Market are:
- Unilever plc,
- Amoralia
- Edgewell Personal Care
- Seraphine
- Kaya Ltd
- Destination Maternity Corporation
- Johnson & Johnson
- Mama Mio Inc.
- Jubiliant Ingrevea
- Proctor & Gamble Co.
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“The Global Maternity & Personal Care Market is
experiencing significant growth driven by key drivers such as a focus on health
and wellness, technological innovation, changing demographics and lifestyles,
e-commerce and globalization. The market is adapting to meet the evolving needs
of consumers, with a particular emphasis on natural and organic products,
online retail channels, personalization, sustainability, holistic wellness, and
inclusivity. However, it also faces substantial challenges, including regulatory
complexities, economic factors, sustainability concerns, intense competition,
and shifting consumer preferences. The industry's response to these challenges
and alignment with ongoing trends will shape its trajectory in the years to
come.” said Mr. Karan Chechi, Research Director with TechSci Research, a
research-based management consulting firm.
“Maternity & Personal Care Market – Global
Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product
Type (Skin Care, Hair Care, Oral Care, Cosmetics, Others), By Maternal Apparel
(Day wear, Night wear, Innerwears), By Personal Care (Stretch Marks Minimizer,
Body Restructuring Gels, Itching prevention creams, Skin Toning Creams,
Others), By Sales Channel (Supermarkets and Hypermarkets, Convenience Stores,
Online, Others), By Region, By Competition, 2018-2028”, has evaluated
the future growth potential of Global Maternity & Personal Care Market and
provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in Global Maternity & Personal Care Market.
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